BTS’s Jin continues to shine as a global superstar, proving his influence not just in music, but in the world of beauty as well.
On September 27, Amorepacific’s Laneige announced Jin as their first-ever male global ambassador. His stunning visuals and the campaign’s release quickly sparked a massive reaction worldwide, pushing sales of their Cream Skin product to new heights.
After launching the Cream Skin global campaign on October 19, Laneige saw the product’s sales in Japan soar, with over 10,000 units sold in just five days—that’s an impressive 84 units per hour!
Amorepacific even held a special event where customers who bought Cream Skin in Japanese stores like Loft and Plaza, or on major online platforms such as Qoo10 and Rakuten, received a limited-edition photo book featuring never-before-seen pictures of Jin. The response was overwhelming, with stores quickly selling out of the product on the first day.
Laneige also opened a pop-up store in Shibuya, Tokyo, one of Japan’s busiest districts, where Jin’s “visual king” imagery decorated the space. The store features Jin-themed merchandise and continues to boost his status as the face of Laneige in Japan.
In addition to dominating Japan, Cream Skin ranked number one on Qoo10’s overall sales chart, surpassing not only beauty products but all categories on the platform. This speaks to Jin’s global popularity and the growing influence of K-beauty.
Since the campaign launched, Cream Skin has topped sales rankings in Korea’s leading drugstore chain, Olive Young, across all age groups and genders. The product also became a bestseller on Laneige’s official website in the U.S. within just one week, further proving Jin’s power as a "sold-out king."
The product has sold out in multiple countries, including Hong Kong, the Philippines, and Singapore, while restocking occurred in Indonesia. Even in China, Cream Skin’s limited-edition mini photo book quickly sold out on Taobao/Tmall.
Laneige has been marketing Jin as their global face, showcasing his image on giant screens in major cities like New York’s Times Square and throughout Korea.
This is just the latest in Jin’s string of ambassador roles. In July, his partnership with luxury jewelry brand Fred led to sellouts of high-end jewelry worth around $100,000. In August, his Gucci campaign caused similar sellouts in countries like Korea, the U.S., and Japan, cementing his position as one of the most influential and sought-after celebrities in the world.
Source (1)
