BTS’s Jin has once again shown his powerful influence, this time as the new global ambassador for the American luxury activewear brand Alo Yoga! Jin was announced as Alo Yoga’s ambassador on October 17, and with the brand set to launch in Korea next year, his impact is already undeniable.
According to Women's Wear Daily (WWD), Jin’s announcement generated a massive $3.6 million in media exposure within just 24 hours. This impressive figure highlights Jin’s popularity and strong brand power.
Alo Yoga explained that they chose Jin because he perfectly embodies their values of mindfulness, balance, and self-love.
Alo Yoga’s VP of Marketing, Summer Nacewicz, shared that Jin not only lives by these values but also has the influence to inspire others. “He has the platform to drive meaningful change,” she said, expressing excitement about Jin joining the Alo Yoga family.
Alo Yoga’s lead content creator, Vincent Elejord, showed his own support by sharing a cute picture with an RJ doll, Jin’s BT21 character, on Instagram.
He also used Jin’s song I’ll Be There as background music, adding a personal touch to his welcome. Danny Harris, co-founder of Alo Yoga, also welcomed Jin warmly by liking his post.
Jin’s partnership with Alo Yoga is already making waves, and fans can’t wait to see the new projects he’ll bring to the brand!
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