BTS’s Jin has once again shown his powerful influence, this time as the new global ambassador for the American luxury activewear brand Alo Yoga! Jin was announced as Alo Yoga’s ambassador on October 17, and with the brand set to launch in Korea next year, his impact is already undeniable.

According to Women's Wear Daily (WWD), Jin’s announcement generated a massive $3.6 million in media exposure within just 24 hours. This impressive figure highlights Jin’s popularity and strong brand power.

Alo Yoga explained that they chose Jin because he perfectly embodies their values of mindfulness, balance, and self-love.

Alo Yoga’s VP of Marketing, Summer Nacewicz, shared that Jin not only lives by these values but also has the influence to inspire others. “He has the platform to drive meaningful change,” she said, expressing excitement about Jin joining the Alo Yoga family.

Alo Yoga’s lead content creator, Vincent Elejord, showed his own support by sharing a cute picture with an RJ doll, Jin’s BT21 character, on Instagram.

He also used Jin’s song I’ll Be There as background music, adding a personal touch to his welcome. Danny Harris, co-founder of Alo Yoga, also welcomed Jin warmly by liking his post.

Jin’s partnership with Alo Yoga is already making waves, and fans can’t wait to see the new projects he’ll bring to the brand!

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The When Life Gives You Tangerines cast melted fans’ hearts once again — this time off-screen!

On April 15, the VIP premiere of the film Yadang took place at Megabox COEX in Samseong-dong, Seoul, and it quickly turned into a Poksak reunion.

The event was already buzzing with big names like Uhm Tae Woong (who made his first appearance in 8 years), Lee Min Ho, Ha Ji Won, Lee Joo Young, Hyeri, Lee Yu Bi, Kim Sung Kyun, and even Single’s Inferno 4's Lee Si An.

But the surprise appearance of severalWhen Life Gives You Tangerines cast members made fans super emotional.

IU, who played Gwansik’s daughter Geum Myeong in the Netflix series, was spotted quietly entering the theater wearing a mask. A fan who noticed her shared a photo, writing, “Poksak daughter Geum Myeong is here!”

Kim Seon Ho also showed up and quickly got attention. Fans recognized him despite the mask and commented, “Chung Seop is here too!” and “Park Hae Joon’s son-in-law came!” Kim Seon Ho made a special appearance in the series as Geum Myeong’s husband.

Kang Yoo Seok, who played Eun Myeong Yi (Gwansik’s son), also came to support his on-screen dad. Fans left sweet comments like “The son is so thoughtful!”

And of course, Choi Dae Hoon — better known as “Hak Ssi Ahjussi” — made fans smile with his bright energy. People couldn’t stop talking about him, saying things like “He came to see his in-laws’ movie,” and “The whole When Life Gives You Tangerines family is here!”

Before the event, Park Hae Joon shared in an interview with Xports News that he wasn’t sure who would show up, saying, “Everyone’s really busy, so it depends on the situation. But I’d be really happy if we could meet again after a long time.”

Well, they did meet again — and fans couldn’t be happier.

In Poksak, Park Hae Joon played the loving father Gwansik, but in Yadang, he takes on a much tougher role as a drug squad detective who never gives up on catching criminals. His transformation is already gaining attention from fans eager to see him in a new light.

Meanwhile, Yadang officially hit theaters on April 16.

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