BTS has secured the top spot in the November 2024 boy group brand reputation rankings, showing their continued strong presence in the industry.
According to the Korea Corporate Reputation Research Institute, they analyzed 53,593,145 pieces of big data on boy group brands from October 9 to November 9, 2024. The analysis focused on consumer behavior, including participation, media coverage, communication, and community engagement. This marked a slight decrease of 3.73% compared to the previous month, which saw 55,672,399 data pieces.
Brand reputation is measured based on how online consumer habits influence brand perception, including evaluations, media interest, and overall engagement. The rankings reflect positive and negative assessments of the groups.
The November 2024 top 30 boy group brand rankings are as follows:
- BTS
- SEVENTEEN
- NCT
- SHINee
- Stray Kids
- EXO
- THE BOYZ
- T.O.O
- ENHYPEN
- ATEEZ
(… and the rest of the top 30)
Director Gu Chang-hwan of the Korea Corporate Reputation Research Institute shared that BTS ranked first in the November analysis. While overall brand data dropped by 3.73% compared to October, BTS showed a strong performance. They scored high in link analysis for keywords like "record," "cheer," and "lovable." In the keyword analysis, terms like "Jin," "ARMY," and "Complete" were highly mentioned.
Additionally, BTS had a remarkable 90.07% positive rate in their brand sentiment analysis. However, brand consumption decreased by 63.93%, while brand issues saw a rise of 45.90%. Brand communication increased by 42.57%, showing that BTS continues to engage strongly with their fans, despite other changes in their brand metrics.
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