NCT WISH has been selected as the model for Paris Baguette's holiday season brand campaign!

The popular boy group was picked not just for their star power, but also because their bright and fresh images fit perfectly with the brand's vibe.

NCT WISH is making waves in the music scene, having already surpassed 800,000 pre-orders for their first mini album.

They also topped the domestic album charts on the day of their release, proving they are one of the most exciting rookie groups of 2024.

Paris Baguette believes that NCT WISH can appeal to both Generation Z and Generation X, their main target audience. This is because of the growing trend of "parallel consumption," where retro styles popular with Gen X become trendy among Gen Z.

At the same time, Gen X embraces the fandom culture and digital interests of their kids, creating shared trends across generations.

To celebrate NCT WISH’s message of supporting everyone’s dreams and wishes, Paris Baguette has exciting plans ahead.

They will start with the "The Universe Supports You" campaign aimed at students getting ready for college entrance exams.

Following that, there will be a campaign featuring their famous croissants, along with a "Holiday Advertising Campaign" launching in mid-November.

A representative from Paris Baguette shared, "We chose NCT WISH, the most eye-catching rookie group, to be our model because they can connect with both Generation Z and Generation X. We hope everyone looks forward to the amazing campaigns that Paris Baguette and NCT WISH will create together!"

Source: [1]

Singer Hong Jin Young is making headlines for her latest TV appearance, where fans noticed her slightly different look!

After previously admitting to multiple plastic surgeries, she returned to the spotlight with a more mature and refined vibe.

On the January 28 episode of SBS’s Dolsing Fourmen, the show featured a special K-Trot Grand Festival episode with guests Jin Sung, Hong Jin Young, Park Ji Hyun, and Yoyomi.

But what caught viewers’ attention the most was Hong Jin Young’s transformed appearance! Known for her cute and sexy charm in the past, she now exudes a more sophisticated aura.

Hong Jin Young has never been shy about discussing her plastic surgery history. On MBC’s Radio Star, she openly revealed that she had undergone two nose surgeries, double eyelid surgery, Botox, and dental laminates.

With her experience in cosmetic procedures, she naturally took on the role of a plastic surgery expert during Dolsing Fourmen!

Lee Sang Min playfully mentioned, “I heard you’re just as good at estimating plastic surgery costs as you are at singing.”

Hong Jin Young laughed and admitted, “Well, I do have some experience. Since I’ve been in the industry for a while, I have a trained eye for this.”

The fun continued as Kim Jun Ho asked her to evaluate possible procedures for Lee Sang Min and Lim Won Hee. Hong Jin Young confidently shared her insights, saying, “If someone has a unique face, it’s best not to touch it. But if anything, I’d suggest lifting treatments.”

She then grabbed Lim Won Hee’s cheek and pointed out, “If you want to look kinder, this area needs to go. These ‘bulldog cheeks’ can be reduced with injections.”

She went on to explain, “You get fat-dissolving injections on both sides, and instead of making big incisions on the forehead, small cuts along the hairline can lift it naturally. Combine that with Botox, and it works wonders.”

As for Lee Sang Min, she suggested, “To achieve a younger look, hair implants would help a lot. A receding hairline makes you look older, so filling it in is a good trick.”

Aside from her surprising knowledge in beauty treatments, Hong Jin Young also shared a fun story about her flirting skills! She confessed that she once had a some (flirty relationship) with a celebrity.

She recalled, “That person asked for my number, saying they were curious about something. Later, they contacted me, and I answered sincerely. They were so grateful that they offered to buy me a meal, so I jokingly asked them to bring me something delicious on the day of my music video shoot.”

She continued, “Before a music video shoot, I go through beauty treatments, so that’s when I look my best. I wanted to show them that side of me.”

She added with a smile, “That person actually brought chicken for me on set. Since I was busy filming, they got to see me as a hardworking woman. After that, we started flirting.” Her story had everyone laughing on set!

With her bold personality and honest confessions, Hong Jin Young once again proved why she’s one of the most entertaining stars in K-entertainment!

Source: [1]