NCT WISH has been selected as the model for Paris Baguette's holiday season brand campaign!

The popular boy group was picked not just for their star power, but also because their bright and fresh images fit perfectly with the brand's vibe.

NCT WISH is making waves in the music scene, having already surpassed 800,000 pre-orders for their first mini album.

They also topped the domestic album charts on the day of their release, proving they are one of the most exciting rookie groups of 2024.

Paris Baguette believes that NCT WISH can appeal to both Generation Z and Generation X, their main target audience. This is because of the growing trend of "parallel consumption," where retro styles popular with Gen X become trendy among Gen Z.

At the same time, Gen X embraces the fandom culture and digital interests of their kids, creating shared trends across generations.

To celebrate NCT WISH’s message of supporting everyone’s dreams and wishes, Paris Baguette has exciting plans ahead.

They will start with the "The Universe Supports You" campaign aimed at students getting ready for college entrance exams.

Following that, there will be a campaign featuring their famous croissants, along with a "Holiday Advertising Campaign" launching in mid-November.

A representative from Paris Baguette shared, "We chose NCT WISH, the most eye-catching rookie group, to be our model because they can connect with both Generation Z and Generation X. We hope everyone looks forward to the amazing campaigns that Paris Baguette and NCT WISH will create together!"

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Lee Kyung Gyu's star-making influence goes beyond Kang Ho Dong, as Hong Jin Kyung shares how he helped her kickstart her career.

On the April 24 episode of KBS 2TV’s Problem Child in House, legendary comedian Lee Kyung Gyu appeared as a guest—and a touching story from the past was revealed.

Hong Jin Kyung surprised everyone when she said, “He’s the teacher for all of us. Personally, he’s the one who helped me debut.” She even pinned a carnation flower on his chest to show her gratitude.

Lee Kyung Gyu smiled and said, “I still remember when Hong Jin Kyung walked up the stairs onto the stage for the first time.”

Hong Jin Kyung then shared her journey to becoming a star. “I joined a supermodel contest, but only the top 3 winners were noticed in broadcasting. I got a special prize, so I had no chance to be on TV."

She continued, "At first, I was just a backup for a show. But somehow, I became a regular the next week. I never knew why."

She added, "I thought the PD gave me a shot. But then one day, I randomly met Kyung Gyu sunbae, and he told me it was actually him who recommended me.”

Kim Sook asked with a smile, “So Kyung Gyu sunbae said nice things about you to the PD?”

Lee Kyung Gyu playfully replied, “Don’t say it in such a childish way,” making everyone laugh.

He then explained more seriously, “The show was Scoop TV Entertainment, and I was pretty much the main MC. When Jin Kyung showed up, I saw her determination and passion."

He added, "While others didn’t seem serious, she really stood out. I told the PD, ‘She seems unique. Why not keep her on the show?’”

Kim Jong Kook chimed in, “So if the main MC said that, doesn’t that mean you basically got her in?”

That made Lee Kyung Gyu happy. He grinned and replied, “Exactly! You speak well. Be like him!”

He added, “After that, Jin Kyung’s career took off. She started doing shows with Lee Young Ja and just kept going.”

Fans are now calling Lee Kyung Gyu not only a top MC, but also a quiet star-maker behind the scenes!

Source: [1]