NCT WISH has been selected as the model for Paris Baguette's holiday season brand campaign!

The popular boy group was picked not just for their star power, but also because their bright and fresh images fit perfectly with the brand's vibe.

NCT WISH is making waves in the music scene, having already surpassed 800,000 pre-orders for their first mini album.

They also topped the domestic album charts on the day of their release, proving they are one of the most exciting rookie groups of 2024.

Paris Baguette believes that NCT WISH can appeal to both Generation Z and Generation X, their main target audience. This is because of the growing trend of "parallel consumption," where retro styles popular with Gen X become trendy among Gen Z.

At the same time, Gen X embraces the fandom culture and digital interests of their kids, creating shared trends across generations.

To celebrate NCT WISH’s message of supporting everyone’s dreams and wishes, Paris Baguette has exciting plans ahead.

They will start with the "The Universe Supports You" campaign aimed at students getting ready for college entrance exams.

Following that, there will be a campaign featuring their famous croissants, along with a "Holiday Advertising Campaign" launching in mid-November.

A representative from Paris Baguette shared, "We chose NCT WISH, the most eye-catching rookie group, to be our model because they can connect with both Generation Z and Generation X. We hope everyone looks forward to the amazing campaigns that Paris Baguette and NCT WISH will create together!"

Source: [1]

Actor Lee Min Ho recently shared an unforgettable and embarrassing moment from his early career, revealing how he became a “falling star” at his first Baeksang Arts Awards.

On the December 25th episode of You Quiz on the Block (Episode 274), Lee Min Ho made a guest appearance and reflected on his rise to fame.

The actor, known for his iconic role as Goo Jun Pyo in Boys Over Flowers, won the Best New Actor award at the Baeksang Arts Awards, but it wasn’t just his victory that grabbed attention.

Lee Min Ho recalled, "I was attending the Baeksang for the first time, and I was so excited. Since I wasn’t going as Goo Jun Pyo, but as Lee Min Ho, I styled my hair in a perm and was ready to go." However, things took an unexpected turn when he tripped and fell on the red carpet.

He sighed, recalling, "That day, I fell. I fell and created so many memes. Even now, I look back and think, 'How did I walk that quickly on the red carpet?'"

Laughing at his own clumsiness, he admitted, "I was moving at the speed of light, no composure, no focus. Honestly, more than the joy of winning the award, that day was chaotic and so embarrassing for me."

Though his win was a highlight, Lee Min Ho humorously shared that the incident of tripping overshadowed the excitement of his achievement.

It’s safe to say that while the fall became a funny meme, it also became a lesson in humility for the actor, and a moment that fans still remember to this day.

Source: [1]