NCT WISH has been selected as the model for Paris Baguette's holiday season brand campaign!
The popular boy group was picked not just for their star power, but also because their bright and fresh images fit perfectly with the brand's vibe.
NCT WISH is making waves in the music scene, having already surpassed 800,000 pre-orders for their first mini album.
They also topped the domestic album charts on the day of their release, proving they are one of the most exciting rookie groups of 2024.
Paris Baguette believes that NCT WISH can appeal to both Generation Z and Generation X, their main target audience. This is because of the growing trend of "parallel consumption," where retro styles popular with Gen X become trendy among Gen Z.
At the same time, Gen X embraces the fandom culture and digital interests of their kids, creating shared trends across generations.
To celebrate NCT WISH’s message of supporting everyone’s dreams and wishes, Paris Baguette has exciting plans ahead.
They will start with the "The Universe Supports You" campaign aimed at students getting ready for college entrance exams.
Following that, there will be a campaign featuring their famous croissants, along with a "Holiday Advertising Campaign" launching in mid-November.
A representative from Paris Baguette shared, "We chose NCT WISH, the most eye-catching rookie group, to be our model because they can connect with both Generation Z and Generation X. We hope everyone looks forward to the amazing campaigns that Paris Baguette and NCT WISH will create together!"
Source: [1]
