BTS's Jin is proving once again that he is the 'God of Beauty' and a superstar in the beauty world! Amorepacific's brand Laneige announced on September 27 that Jin is their first male global ambassador.

On October 1, they shared a campaign video and images titled 'WELCOME! This is BTS Jin's Cream Skin Lab' on YouTube and social media, showing off Jin’s stunning visuals and getting amazing reactions worldwide.

Recently, Jin's Laneige Cream Skin topped the overall sales ranking on the Japanese online shopping site Qoo10. It achieved the No. 1 spot across all categories, not just beauty, highlighting Jin's incredible popularity and influence.

Since the launch of Jin's Laneige Cream Skin campaign, the top drugstore chain in Korea, Olive Young, has seen Jin’s products rank No. 1 in sales among all genders and ages, including teenagers and people in their 20s, 30s, and 40s. The product even sold out in stores!

The Laneige Cream Skin also became a bestseller on the official Laneige site in the U.S. within just seven days, proving Jin's massive appeal as the 'Sold-Out King.'

As soon as Jin's campaign started, the product quickly sold out in Hong Kong, the Philippines, and Singapore, with restocks happening in Indonesia after selling out. A limited edition mini photobook that came with purchases of Jin's Laneige Cream Skin also sold out fast on Taobao/Tmall, China’s top online shopping site.

Laneige is actively promoting Jin as their brand face, featuring his image in major locations worldwide. Ads for Jin's Laneige Cream Skin are being shown on dual screens in Times Square and other major U.S. cities.

Jin's face is everywhere, creating excitement for his journey as 'Worldwide Handsome.'

Known for his natural beauty, Jin became the first global ambassador for the French jewelry brand Fred in July, selling out ultra-expensive jewelry worth 134.6 million won, including a necklace. In August, he was named the global ambassador for the luxury brand Gucci, leading to quick sellouts in Korea, the U.S., and Japan. He caught attention again when he wore a chain necklace with a pendant worth 730,000 won at the Gucci show during Milan Fashion Week on September 20 (KST), resulting in another sellout in the U.S.

With his ongoing role as a global ambassador for Laneige, Jin continues to set sales records and sell out products in the beauty industry, showcasing his incredible popularity and influence!

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BTS member Jin has touched hearts once again with his kind gesture to support those affected by wildfires.

On April 3, Jin visited Gilan Middle School in Gilan-myeon, Andong, to serve meals to disaster victims and firefighters. His actions brought much-needed comfort to the people in the area.

Gilan Middle School is where celebrity chef Baek Jong Won, a close friend of Jin, has been running a free meal service through his company, The Born Korea.

Since March 28, The Born Korea has been providing meals for the wildfire victims, preparing 300 to 700 servings each time to ensure that the affected people and firefighters receive warm food.

Jin quietly made his way to Andong, a region that suffered extensive damage from the wildfire, to lend a helping hand.

Big Hit Music, Jin’s agency, shared, “Jin wanted to provide even a small amount of help to those affected by the wildfires, which is why he decided to participate in this volunteer activity.”

This heartwarming gesture follows BTS's large donations for wildfire recovery efforts. Jungkook donated a whopping 1 billion KRW, while V gave 200 million KRW, and RM, J-Hope, and Suga each contributed 100 million KRW to aid in the recovery.

Source: [1]