BTS's Jin is proving once again that he is the 'God of Beauty' and a superstar in the beauty world! Amorepacific's brand Laneige announced on September 27 that Jin is their first male global ambassador.

On October 1, they shared a campaign video and images titled 'WELCOME! This is BTS Jin's Cream Skin Lab' on YouTube and social media, showing off Jin’s stunning visuals and getting amazing reactions worldwide.

Recently, Jin's Laneige Cream Skin topped the overall sales ranking on the Japanese online shopping site Qoo10. It achieved the No. 1 spot across all categories, not just beauty, highlighting Jin's incredible popularity and influence.

Since the launch of Jin's Laneige Cream Skin campaign, the top drugstore chain in Korea, Olive Young, has seen Jin’s products rank No. 1 in sales among all genders and ages, including teenagers and people in their 20s, 30s, and 40s. The product even sold out in stores!

The Laneige Cream Skin also became a bestseller on the official Laneige site in the U.S. within just seven days, proving Jin's massive appeal as the 'Sold-Out King.'

As soon as Jin's campaign started, the product quickly sold out in Hong Kong, the Philippines, and Singapore, with restocks happening in Indonesia after selling out. A limited edition mini photobook that came with purchases of Jin's Laneige Cream Skin also sold out fast on Taobao/Tmall, China’s top online shopping site.

Laneige is actively promoting Jin as their brand face, featuring his image in major locations worldwide. Ads for Jin's Laneige Cream Skin are being shown on dual screens in Times Square and other major U.S. cities.

Jin's face is everywhere, creating excitement for his journey as 'Worldwide Handsome.'

Known for his natural beauty, Jin became the first global ambassador for the French jewelry brand Fred in July, selling out ultra-expensive jewelry worth 134.6 million won, including a necklace. In August, he was named the global ambassador for the luxury brand Gucci, leading to quick sellouts in Korea, the U.S., and Japan. He caught attention again when he wore a chain necklace with a pendant worth 730,000 won at the Gucci show during Milan Fashion Week on September 20 (KST), resulting in another sellout in the U.S.

With his ongoing role as a global ambassador for Laneige, Jin continues to set sales records and sell out products in the beauty industry, showcasing his incredible popularity and influence!

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Actor Jung Hae In is finding himself in a very awkward situation over his social media following, and even his good friend Lee Jong Suk has shared his thoughts on the matter!

Recently, Jung Hae In's personal social media account has been flooded with requests from fans to unfollow actor Kim Soo Hyun, who is facing serious personal issues and a legal dispute.

This controversy started after Kim Soo Hyun was edited out of the MBC variety show Good Day, and the public began questioning whether continuing to follow him on social media was a sign of support.

The situation became more complicated when fellow "88s" group member Im Si Wan unfollowed everyone on his list except his agency.

Fans quickly pressured Jung Hae In to do the same, but many felt this demand was unfair.

What really made headlines, though, was Lee Jong Suk’s unexpected reaction to the whole situation. Lee Jong Suk, who is close to Jung Hae In, seemed taken aback by the pressure his friend was under.

He was quoted saying, “It’s just a follow. People need to stop overreacting. Jung Hae In is his own person, and his choices should be respected.” His words have left fans in shock, especially since Lee Jong Suk is usually more private.

While Jung Hae In has done nothing wrong, he’s now caught in the middle of a social media frenzy. Should he unfollow Kim Soo Hyun just to please the public, or should he stand his ground and stay true to his friendships?

Fans are eagerly waiting to see how he will handle this situation, especially with Lee Jong Suk’s support behind him.

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