BTS's Jin is proving once again that he is the 'God of Beauty' and a superstar in the beauty world! Amorepacific's brand Laneige announced on September 27 that Jin is their first male global ambassador.

On October 1, they shared a campaign video and images titled 'WELCOME! This is BTS Jin's Cream Skin Lab' on YouTube and social media, showing off Jin’s stunning visuals and getting amazing reactions worldwide.

Recently, Jin's Laneige Cream Skin topped the overall sales ranking on the Japanese online shopping site Qoo10. It achieved the No. 1 spot across all categories, not just beauty, highlighting Jin's incredible popularity and influence.

Since the launch of Jin's Laneige Cream Skin campaign, the top drugstore chain in Korea, Olive Young, has seen Jin’s products rank No. 1 in sales among all genders and ages, including teenagers and people in their 20s, 30s, and 40s. The product even sold out in stores!

The Laneige Cream Skin also became a bestseller on the official Laneige site in the U.S. within just seven days, proving Jin's massive appeal as the 'Sold-Out King.'

As soon as Jin's campaign started, the product quickly sold out in Hong Kong, the Philippines, and Singapore, with restocks happening in Indonesia after selling out. A limited edition mini photobook that came with purchases of Jin's Laneige Cream Skin also sold out fast on Taobao/Tmall, China’s top online shopping site.

Laneige is actively promoting Jin as their brand face, featuring his image in major locations worldwide. Ads for Jin's Laneige Cream Skin are being shown on dual screens in Times Square and other major U.S. cities.

Jin's face is everywhere, creating excitement for his journey as 'Worldwide Handsome.'

Known for his natural beauty, Jin became the first global ambassador for the French jewelry brand Fred in July, selling out ultra-expensive jewelry worth 134.6 million won, including a necklace. In August, he was named the global ambassador for the luxury brand Gucci, leading to quick sellouts in Korea, the U.S., and Japan. He caught attention again when he wore a chain necklace with a pendant worth 730,000 won at the Gucci show during Milan Fashion Week on September 20 (KST), resulting in another sellout in the U.S.

With his ongoing role as a global ambassador for Laneige, Jin continues to set sales records and sell out products in the beauty industry, showcasing his incredible popularity and influence!

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A recent KBS drama shoot starring Girls' Generation's Seohyun and 2PM's Taecyeon has sparked controversy after accusations of damaging a UNESCO World Heritage site.

On January 2, architect Min Seo Hong took to Facebook to criticize the production of the upcoming drama I Took the Male Lead's First Night, which used Byeongsan Seowon, a historic Korean Confucian academy, as a filming location.

His post, titled "An Account of What I Witnessed at Byeongsan Seowon," detailed shocking allegations about the crew's actions.

Min shared that he visited Byeongsan Seowon on December 30, only to find the site bustling with drama staff.

"As I approached, I saw crew members moving around. At first, I didn’t realize it was a filming set, but when I entered the seowon, I felt uneasy knowing this historic site was being used this way," he wrote.

What he saw inside was alarming. According to Min, props were scattered throughout the seowon, and staff were hammering nails into wooden pillars to hang lights.

When he confronted them, they reportedly dismissed his concerns, saying, "We already have permission from Andong City. If you’re curious, contact them."

Determined to take action, Min contacted Andong City’s Cultural Heritage Department. A city official admitted they had approved the filming but appeared unaware of the damage being done.

"When I asked if they knew about the nails in the wooden pillars, they seemed flustered and promised to order their removal immediately," Min shared.

Experts later informed Min that incidents like this aren’t uncommon, with some modern heritage sites even being dismantled for filming. "People might think hammering nails is minor, but in traditional Korean houses, it’s a big deal to even drive in one nail. For cultural heritage, this should never happen," he said.

Min’s biggest concern is the decision to allow such a valuable site, designated as Historic Site No. 260 and a UNESCO World Heritage site, to be used for filming at all. "This was a KBS drama production, and it’s deplorable that they showed such little care for cultural heritage," he added.

The drama, I Took the Male Lead's First Night, is already drawing backlash before its release, with many netizens expressing anger over the alleged damage to the historic site. Comments online include:

"Why are cultural heritage sites being used as filming locations in the first place?"

"If this is true, KBS owes an apology not just to viewers but to the nation."

"Respect for cultural heritage should come before making a drama."

Neither KBS nor the drama's production team has released an official statement regarding the allegations.

However, the issue has sparked heated debate, with many calling for stricter regulations on the use of heritage sites for filming.

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