BTS's Jin is proving once again that he is the 'God of Beauty' and a superstar in the beauty world! Amorepacific's brand Laneige announced on September 27 that Jin is their first male global ambassador.

On October 1, they shared a campaign video and images titled 'WELCOME! This is BTS Jin's Cream Skin Lab' on YouTube and social media, showing off Jin’s stunning visuals and getting amazing reactions worldwide.

Recently, Jin's Laneige Cream Skin topped the overall sales ranking on the Japanese online shopping site Qoo10. It achieved the No. 1 spot across all categories, not just beauty, highlighting Jin's incredible popularity and influence.

Since the launch of Jin's Laneige Cream Skin campaign, the top drugstore chain in Korea, Olive Young, has seen Jin’s products rank No. 1 in sales among all genders and ages, including teenagers and people in their 20s, 30s, and 40s. The product even sold out in stores!

The Laneige Cream Skin also became a bestseller on the official Laneige site in the U.S. within just seven days, proving Jin's massive appeal as the 'Sold-Out King.'

As soon as Jin's campaign started, the product quickly sold out in Hong Kong, the Philippines, and Singapore, with restocks happening in Indonesia after selling out. A limited edition mini photobook that came with purchases of Jin's Laneige Cream Skin also sold out fast on Taobao/Tmall, China’s top online shopping site.

Laneige is actively promoting Jin as their brand face, featuring his image in major locations worldwide. Ads for Jin's Laneige Cream Skin are being shown on dual screens in Times Square and other major U.S. cities.

Jin's face is everywhere, creating excitement for his journey as 'Worldwide Handsome.'

Known for his natural beauty, Jin became the first global ambassador for the French jewelry brand Fred in July, selling out ultra-expensive jewelry worth 134.6 million won, including a necklace. In August, he was named the global ambassador for the luxury brand Gucci, leading to quick sellouts in Korea, the U.S., and Japan. He caught attention again when he wore a chain necklace with a pendant worth 730,000 won at the Gucci show during Milan Fashion Week on September 20 (KST), resulting in another sellout in the U.S.

With his ongoing role as a global ambassador for Laneige, Jin continues to set sales records and sell out products in the beauty industry, showcasing his incredible popularity and influence!

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ADOR is fighting to keep its hold on NewJeans (NJZ) and has revealed in court that the group’s success wasn’t just about talent—it was backed by massive financial support from HYBE.

On March 7, the Seoul Central District Court held a hearing on ADOR’s injunction request to keep managing NewJeans and prevent the members from signing their own advertising deals.

ADOR argued, “NewJeans is one of Korea's top girl groups, and while their talent and hard work are key, that alone doesn’t explain their rapid rise. From their trainee days, our entire team—over 50 staff members, including stylists, choreographers, and directors—dedicated themselves to their success.”

The company then dropped a major revelation, saying, “HYBE invested 21 billion KRW ($15.7 million) in ADOR in two phases. This level of funding for a single group is unheard of. Thanks to this, we built a special fan platform just for NewJeans and spent 10 billion KRW on their debut and marketing alone.”

But that’s not all—ADOR also pointed out that NewJeans heavily benefited from HYBE’s connections, saying, “Before their debut, they were featured in BTS’ music videos and promoted their songs with HYBE artists through challenge videos. They were introduced as ‘BTS’ little sister group’ and marketed as the next BTS—even surpassing BTS.”

This legal battle is far from over. NewJeans made headlines last November when they held a surprise press conference, declaring, “Our exclusive contract with ADOR is over,” and announced their new group name, NJZ. They’re even set to perform at ComplexCon in Hong Kong on March 23, hinting at their future without ADOR.

However, ADOR insists that NewJeans is still under contract until July 31, 2029, and has taken legal action to prevent them from leaving. With both sides standing firm, fans are eagerly watching to see how this high-stakes fight will unfold.

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