BTS’s RM has set a new milestone for K-pop with his music video for "LOST!" being awarded twice at the UK Music Video Awards 2024. On October 24, the UKMVA announced that RM’s video for LOST!, the lead track from his second solo album Right Place, Wrong Person, took home awards for Best Alternative Video – International and Best Production Design in a Video.
This marks a historic first for K-pop, as the UKMVA has been honoring creative music videos since 2008, covering genres like pop, R&B, and dance, while focusing on standout concepts and visual storytelling. The Best Alternative Video – International award highlights original concepts and storytelling, while Best Production Design recognizes artistic and creative visuals.
Directed by French filmmaker Aube Perrie, known for his work with artists like Harry Styles, the LOST! video portrays RM navigating a maze-like world, filled with symbolic and quirky objects that add to the video's mysterious and captivating feel.
The imaginative visuals and storytelling received high praise, impressing viewers with every twist and turn.
This isn’t the only recognition for LOST! – the video also won in the Craft: Cinematography category at the 2024 Berlin Commercial Awards in August. Recently, it scored gold in Direction and Production Design, along with bronze for Cinematography and Color Grading at Germany’s CICLOPE Festival.
RM’s creative vision in LOST! continues to shine, solidifying his place as a global music and visual artist.
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