BLACKPINK member Jisoo has been named the new global ambassador for Tommy Hilfiger, adding another achievement to her impressive list.
In the brand’s Fall 2024 campaign, Jisoo shines while exploring New York City, riding in an open-top bus through the city’s famous landmarks.
The campaign highlights Jisoo’s unique charm and energy, perfectly blending her style with the iconic Tommy Hilfiger brand.
Jisoo shared her excitement, saying, "Partnering with Tommy Hilfiger feels like a dream come true." She added, "I’m excited to connect with such a legendary New York brand. This collection mixes femininity with a modern touch, which really speaks to me."
A Tommy Hilfiger representative praised Jisoo, saying, "Jisoo radiates beauty just by being herself. Her calm yet powerful presence in the K-pop world makes her stand out, and we are thrilled to have her as part of the Tommy family."
Jisoo also made a surprise appearance at Tommy Hilfiger’s 2025 S/S collection show during New York Fashion Week in September, drawing attention worldwide.
In addition to her fashion achievements, Jisoo is busy preparing for her solo comeback. She’s also completed filming for Newtopia, set to be released in 2025, and is part of the cast for the upcoming movie Omniscient Reader’s Viewpoint.
Sources: [1]