On October 4, E-Land World’s sports brand New Balance announced that aespa member Winter is their new model.

With the announcement, New Balance released a preview of their campaign video titled "New Balance, Time to Winter."

This campaign marks the arrival of Winter and invites everyone to look forward to brighter days ahead.

In the photoshoot, Winter can be seen wearing a Women’s Active Short Goose Down jacket and a silver Glossy Ribbon Duffle Bag.

Fans can buy these products through New Balance’s online and physical stores. The Glossy Collection will also be available at a New Balance pop-up store in Seongsu-dong starting October 9, celebrating the launch of the new lineup.

A representative from New Balance shared, "We are excited to work with Winter, who is becoming a versatile K-pop icon. We aim to share the values of innovation that New Balance stands for with more people and showcase various activities with Winter."

Source: [1]

BTS member Jin is taking the world by storm with his hit song Running Wild.

Released on November 15, Running Wild is the title track from Jin's first solo album, Happy. The song blends a fresh new wave sound with British rock influences and pop rock elements, catching the attention of fans worldwide.

On November 21, Running Wild reached the top spot on Spotify Japan's Daily Top Songs chart, showing its massive popularity.

It also ranked No. 2 on the Spotify Top Songs chart in Korea and No. 6 globally, proving its broad appeal.

Jin’s solo album Happy has also been a huge success. It sold over 219,000 copies on its first day, making it the third-highest album sales for a K-pop solo artist in Oricon Weekly Album Chart history.

In just three days, Happy reached No. 1 on the Hanteo Country-by-Country Chart in Japan for the third week of November, solidifying Jin's status as a top global artist.

Source: [1]