New Balance Welcomes aespa’s Winter as Their Latest Brand Ambassador
On October 4, E-Land World’s sports brand New Balance announced that aespa member Winter is their new model.
With the announcement, New Balance released a preview of their campaign video titled "New Balance, Time to Winter."
This campaign marks the arrival of Winter and invites everyone to look forward to brighter days ahead.
In the photoshoot, Winter can be seen wearing a Women’s Active Short Goose Down jacket and a silver Glossy Ribbon Duffle Bag.
Fans can buy these products through New Balance’s online and physical stores. The Glossy Collection will also be available at a New Balance pop-up store in Seongsu-dong starting October 9, celebrating the launch of the new lineup.
A representative from New Balance shared, "We are excited to work with Winter, who is becoming a versatile K-pop icon. We aim to share the values of innovation that New Balance stands for with more people and showcase various activities with Winter."
ZEROBASEONE’s Ricky Looks Like a ‘Dark & Sexy’ Webtoon Character in New Transformation — Fans Can’t Get Over His Mysterious New Look
ZEROBASEONE (ZB1) member Ricky has once again proven he’s the definition of a real-life webtoon character!
On January 30, Ricky appeared on YouTube channel RISABAE’s Risabae Makeup, where he took on the challenge of transforming into a mysterious and seductive webtoon male lead.
Excited about the experience, Ricky shared, “I’ve always been interested in makeup. I really wanted to try this at least once.”
With his effortlessly chic and charismatic aura, Risabae created a ‘dark yet sexy’ look inspired by mystery webtoons. Before they even started, Ricky caught a glimpse of his neatly groomed eyebrows and joked, “I think I could win over my mother-in-law with this.”
As the makeup session progressed, Ricky’s already striking visuals became even more intense with detailed shading and contouring. Risabae was completely mesmerized, saying, “You actually look even more like a webtoon character in real life.”
Meanwhile, Ricky casually sipped on a strawberry drink throughout the session, giving fans a fun contrast between his fierce look and his soft, playful side.
The conversation also turned to ZEROBASEONE’s latest pre-release track Doctor! Doctor!, which dropped on January 20 as part of their upcoming 5th mini album. Ricky couldn’t hide his excitement, saying, “The song is amazing. It’s an R&B ballad, and the cover art was made by the legendary Junji Ito. I’ve always admired his mysterious yet fatalistic drawing style, so it was an honor to have him contribute to our cover.”
Before wrapping up, Ricky shared his love for fans, saying, “I’m really glad I joined this show because I got to try a makeup concept that I normally wouldn’t, and I think ZEROSE (fandom name) will love it.”
Meanwhile, Ricky and ZEROBASEONE are gearing up for their highly anticipated comeback with their 5th mini album on February 24! Even before its full release, Doctor! Doctor! is already topping domestic charts and dominating China’s largest streaming platform, QQ Music, as well as YouTube’s trending music rankings—raising expectations for an explosive return!
