New Balance Welcomes aespa’s Winter as Their Latest Brand Ambassador
On October 4, E-Land World’s sports brand New Balance announced that aespa member Winter is their new model.
With the announcement, New Balance released a preview of their campaign video titled "New Balance, Time to Winter."
This campaign marks the arrival of Winter and invites everyone to look forward to brighter days ahead.
In the photoshoot, Winter can be seen wearing a Women’s Active Short Goose Down jacket and a silver Glossy Ribbon Duffle Bag.
Fans can buy these products through New Balance’s online and physical stores. The Glossy Collection will also be available at a New Balance pop-up store in Seongsu-dong starting October 9, celebrating the launch of the new lineup.
A representative from New Balance shared, "We are excited to work with Winter, who is becoming a versatile K-pop icon. We aim to share the values of innovation that New Balance stands for with more people and showcase various activities with Winter."
Lee Kyung Gyu secretly helped Hong Jin Kyung debut on TV and she didn’t even know for years
Lee Kyung Gyu's star-making influence goes beyond Kang Ho Dong, as Hong Jin Kyung shares how he helped her kickstart her career.
On the April 24 episode of KBS 2TV’s Problem Child in House, legendary comedian Lee Kyung Gyu appeared as a guest—and a touching story from the past was revealed.
Hong Jin Kyung surprised everyone when she said, “He’s the teacher for all of us. Personally, he’s the one who helped me debut.” She even pinned a carnation flower on his chest to show her gratitude.
Lee Kyung Gyu smiled and said, “I still remember when Hong Jin Kyung walked up the stairs onto the stage for the first time.”
Hong Jin Kyung then shared her journey to becoming a star. “I joined a supermodel contest, but only the top 3 winners were noticed in broadcasting. I got a special prize, so I had no chance to be on TV."
She continued, "At first, I was just a backup for a show. But somehow, I became a regular the next week. I never knew why."
She added, "I thought the PD gave me a shot. But then one day, I randomly met Kyung Gyu sunbae, and he told me it was actually him who recommended me.”
Kim Sook asked with a smile, “So Kyung Gyu sunbae said nice things about you to the PD?”
Lee Kyung Gyu playfully replied, “Don’t say it in such a childish way,” making everyone laugh.
He then explained more seriously, “The show was Scoop TV Entertainment, and I was pretty much the main MC. When Jin Kyung showed up, I saw her determination and passion."
He added, "While others didn’t seem serious, she really stood out. I told the PD, ‘She seems unique. Why not keep her on the show?’”
Kim Jong Kook chimed in, “So if the main MC said that, doesn’t that mean you basically got her in?”
That made Lee Kyung Gyu happy. He grinned and replied, “Exactly! You speak well. Be like him!”
He added, “After that, Jin Kyung’s career took off. She started doing shows with Lee Young Ja and just kept going.”
Fans are now calling Lee Kyung Gyu not only a top MC, but also a quiet star-maker behind the scenes!
