BTS’s Jin has once again proven his power as the 'Sold-Out King' after becoming the global ambassador for LANEIGE, causing sell-outs all around the world.

On September 27, LANEIGE, the popular beauty brand by AmorePacific, announced Jin as their first-ever male global ambassador. Soon after, on October 1, LANEIGE released a campaign video and images titled "WELCOME! This is BTS Jin's Cream Skin Lab" on YouTube and social media. Known for his stunning visuals, Jin’s campaign received massive attention globally.

As soon as Jin's campaign launched, LANEIGE's Cream Skin product sold out in countries like Hong Kong, the Philippines, and Singapore.

In Indonesia, it was restocked after selling out quickly. A limited-edition mini photobook, available with the purchase of LANEIGE Cream Skin, also sold out on China’s major shopping platforms, Taobao and Tmall.

In South Korea, the product ranked No. 1 in sales at Olive Young, one of the country’s biggest drugstore chains. It was the top-selling item across all age groups and genders for more than three days in a row, proving Jin’s incredible influence.

LANEIGE has launched a major marketing campaign featuring Jin, with his face appearing in stores and on billboards in prime locations across South Korea, including in Hongdae, Gangnam, and Myeongdong. His images are even displayed on bus shelters, further building excitement for the partnership with the 'God of Beauty.'

The news also made headlines internationally. Billboard reported, "BTS’s Jin Selected as LANEIGE’s First Male Brand Ambassador, Stars in New Cream Skin Toner & Moisturizer Campaign," while Rolling Stone wrote, "Smooth Like Butter: Jin Takes on a New K-Beauty Campaign," playfully referencing BTS’s hit song "Butter."

Jin, often called the 'Beauty Genius,' is known for making products sell out instantly. In July, after being named the global ambassador for the jewelry brand FRED, the necklace he wore, worth 134.6 million KRW, sold out quickly. The same happened in August when he became a global ambassador for Gucci, with items he wore selling out fast in countries like South Korea, the U.S., and Japan.

Now with Jin representing LANEIGE, their products have skyrocketed in sales worldwide, once again showing why Jin deserves his titles as the 'Sold-Out King' and the 'God of Beauty.'

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Jung Hae In has officially become the new face of Dolce & Gabbana!

On April 1, the luxury fashion brand announced that Jung Hae In has been selected as their newest global ambassador.

The actor, known for his impressive acting skills and undeniable charm, has also gained recognition for his refined fashion sense, making him a perfect match for the brand.

Back in January, Jung Hae In made waves when he attended Dolce & Gabbana’s Men's FW25 Collection Show in Milan, showing off his sharp and sophisticated styling.

His appearance at the event further solidified his status as a rising fashion icon.

Regarding his new role, Jung Hae In expressed his excitement, saying, "I'm happy to be working with Dolce & Gabbana, and I look forward to showing new sides of myself and creating great synergy together."

With this new partnership, fans are eager to see what stylish transformations Jung Hae In will bring as he represents Dolce & Gabbana on a global stage.

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