BTS’s Jin has once again proven his power as the 'Sold-Out King' after becoming the global ambassador for LANEIGE, causing sell-outs all around the world.

On September 27, LANEIGE, the popular beauty brand by AmorePacific, announced Jin as their first-ever male global ambassador. Soon after, on October 1, LANEIGE released a campaign video and images titled "WELCOME! This is BTS Jin's Cream Skin Lab" on YouTube and social media. Known for his stunning visuals, Jin’s campaign received massive attention globally.

As soon as Jin's campaign launched, LANEIGE's Cream Skin product sold out in countries like Hong Kong, the Philippines, and Singapore.

In Indonesia, it was restocked after selling out quickly. A limited-edition mini photobook, available with the purchase of LANEIGE Cream Skin, also sold out on China’s major shopping platforms, Taobao and Tmall.

In South Korea, the product ranked No. 1 in sales at Olive Young, one of the country’s biggest drugstore chains. It was the top-selling item across all age groups and genders for more than three days in a row, proving Jin’s incredible influence.

LANEIGE has launched a major marketing campaign featuring Jin, with his face appearing in stores and on billboards in prime locations across South Korea, including in Hongdae, Gangnam, and Myeongdong. His images are even displayed on bus shelters, further building excitement for the partnership with the 'God of Beauty.'

The news also made headlines internationally. Billboard reported, "BTS’s Jin Selected as LANEIGE’s First Male Brand Ambassador, Stars in New Cream Skin Toner & Moisturizer Campaign," while Rolling Stone wrote, "Smooth Like Butter: Jin Takes on a New K-Beauty Campaign," playfully referencing BTS’s hit song "Butter."

Jin, often called the 'Beauty Genius,' is known for making products sell out instantly. In July, after being named the global ambassador for the jewelry brand FRED, the necklace he wore, worth 134.6 million KRW, sold out quickly. The same happened in August when he became a global ambassador for Gucci, with items he wore selling out fast in countries like South Korea, the U.S., and Japan.

Now with Jin representing LANEIGE, their products have skyrocketed in sales worldwide, once again showing why Jin deserves his titles as the 'Sold-Out King' and the 'God of Beauty.'

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Former JYP Entertainment trainee Song Minyoung recently opened up about her emotional journey as a trainee and how her long-awaited debut was suddenly canceled.

A video titled "Idol Trainee, Working Holiday Traveler, and Teacher Go on a Trip" was uploaded to the YouTube channel GwakTube, where Song Minyoung shared her story.

In the video, GwakTube went on a two-day trip with fellow Koreans he met at a Japanese language school in Hokkaido. One of them was Song Minyoung, who previously appeared on Mnet’s 2015 survival show SIXTEEN—the program that formed TWICE. Back then, she was praised for her amazing vocal skills.

During dinner, GwakTube asked, "Do trainees have to diet a lot? I never thought I’d meet a former JYP trainee here in Japan."

Song Minyoung replied, "I never thought I’d meet GwakTube here either," before adding, "Trainees have to diet a lot. I started dieting when I was in eighth grade. I trained for six years, putting my entire middle and high school life into it."

When asked about the weight requirements, she revealed, "My standard weight was 47kg (103 lbs), but I was once told to lose more, down to 44kg (97 lbs)."

Then, she shared a heartbreaking experience: "Before TWICE debuted, there was already a group called SIXMIX, and six of us were supposed to debut. We had a set debut date, filmed a music video, and even finished recording our songs. But suddenly, everything got canceled."

She continued, "Then, out of nowhere, the company announced they would be launching SIXTEEN. So I participated, but while the others debuted, I was eliminated."

Song Minyoung admitted that the experience left a lasting impact on her: "I worked so hard to never feel ashamed in front of others. I used to believe that if I gave my all, I would succeed. But after going through this, I realized that effort alone isn’t enough. Since then, I haven't been able to put my all into anything again."

Listening to her, GwakTube shared his thoughts: "I’ve had times when I worked really hard, but things didn’t go my way, and times when I didn’t try as hard, yet things worked out. I think luck plays a big role. Hard work is important, but in the end, luck has to be on your side too."

Song Minyoung’s story is touching hearts, as many admire her perseverance despite the challenges she faced.

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