LE SSERAFIM is gearing up to launch an exciting new line of brand merchandise! On September 26, the dynamic group, featuring Kim Chae Won, Sakura, Heo Yunjin, Kazuha, and Hong Eun Chae, unveiled their latest collection, designed to reflect the team’s unique identity and the individual lifestyles of the members.
The new merchandise is officially crafted around LE SSERAFIM‘s signature colors and musical themes, perfectly encapsulating the vibrant spirit of their mini-album CRAZY.
This album encourages fans to “just go crazy with LE SSERAFIM” and includes elements inspired by the members’ personal lives, such as enjoying “homebody” moments, celebrating “little happiness” while working hard and walking their dogs, and prioritizing a solid “self-care” routine.
On September 19, the group teased fans with a lookbook and product list, showcasing exceptional quality and stylish designs that sparked heated discussions online.
Fashion magazines have already begun to spotlight the collection, igniting interest among fashion enthusiasts ahead of its official launch.
Notable items include a keychain pouch designed for carrying dog waste bags and an idea notebook perfect for the popular “Daku” (diary decoration) trend. This merchandise is set to resonate with the MZ generation, who share similar traits and lifestyles with the members, broadening their consumer base.
In addition to their brand merch, LE SSERAFIM is also rolling out collaboration items with global backpack giant JanSport and iconic American brand ALPHA INDUSTRIES. The JanSport backpack, which features a blend of the LE SSERAFIM logo and the ALPHA INDUSTRIES emblem, along with design patches related to the new album CRAZY, has already garnered positive reactions even before its official debut.
Fans can look forward to snagging these exciting new items across various online platforms, including the global superfan platform Weverse Shop, the official websites of the collaboration brands, KREAM, Musinsa, Musinsa MPT online, and 29CM. For those who prefer to shop in person, items will also be available at KREAM Jamsil, Hongdae, Musinsa MPT Seongsu, and PEER The Hyundai Seoul.
Meanwhile, LE SSERAFIM has been consistently releasing new seasons of brand merchandise to align with the launch of their first full album UNFORGIVEN. By embodying the identity of a “fearless” team in their music and performances, they are evolving into a brand that effectively communicates their messages through their merchandise offerings.
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