LE SSERAFIM is gearing up to launch an exciting new line of brand merchandise! On September 26, the dynamic group, featuring Kim Chae Won, Sakura, Heo Yunjin, Kazuha, and Hong Eun Chae, unveiled their latest collection, designed to reflect the team’s unique identity and the individual lifestyles of the members.

The new merchandise is officially crafted around LE SSERAFIM's signature colors and musical themes, perfectly encapsulating the vibrant spirit of their mini-album CRAZY.

This album encourages fans to "just go crazy with LE SSERAFIM" and includes elements inspired by the members' personal lives, such as enjoying "homebody" moments, celebrating "little happiness" while working hard and walking their dogs, and prioritizing a solid "self-care" routine.

On September 19, the group teased fans with a lookbook and product list, showcasing exceptional quality and stylish designs that sparked heated discussions online.

Fashion magazines have already begun to spotlight the collection, igniting interest among fashion enthusiasts ahead of its official launch.

Notable items include a keychain pouch designed for carrying dog waste bags and an idea notebook perfect for the popular "Daku" (diary decoration) trend. This merchandise is set to resonate with the MZ generation, who share similar traits and lifestyles with the members, broadening their consumer base.

In addition to their brand merch, LE SSERAFIM is also rolling out collaboration items with global backpack giant JanSport and iconic American brand ALPHA INDUSTRIES. The JanSport backpack, which features a blend of the LE SSERAFIM logo and the ALPHA INDUSTRIES emblem, along with design patches related to the new album CRAZY, has already garnered positive reactions even before its official debut.

Fans can look forward to snagging these exciting new items across various online platforms, including the global superfan platform Weverse Shop, the official websites of the collaboration brands, KREAM, Musinsa, Musinsa MPT online, and 29CM. For those who prefer to shop in person, items will also be available at KREAM Jamsil, Hongdae, Musinsa MPT Seongsu, and PEER The Hyundai Seoul.

Meanwhile, LE SSERAFIM has been consistently releasing new seasons of brand merchandise to align with the launch of their first full album UNFORGIVEN. By embodying the identity of a "fearless" team in their music and performances, they are evolving into a brand that effectively communicates their messages through their merchandise offerings.

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Hyun Bin is finally addressing the long-standing "ddongcha" (poop car) theory surrounding his character from My Name is Kim Sam-soon—and he's not holding back!

In an interview on the 19th with Star News, the beloved actor confessed, "I was wrong," responding to the reevaluation of his iconic role as Hyun Jin-heon from the 2005 hit drama. The "ddongcha" theory has been a subject of online debate for years, with many viewers critiquing Hyun Jin-heon’s character as overly arrogant and entitled.

Hyun Bin, who first rose to fame in My Name is Kim Sam-soon, took the time to reflect on the character that made him a household name. He shared, “I was just following the script; there were no personal opinions added to the character of Hyun Jin-heon. At that time, I knew Hyun Jin-heon was portrayed as a ‘bad boy,’ and the way it was expressed was different from today’s standards.”

With My Name is Kim Sam-soon now being re-released as part of Wavve's "New Classic" project, fans are revisiting the 2005 drama, and the character of Hyun Jin-heon is under fresh scrutiny. Director Kim Yun-cheol even admitted that the "prince on a white horse" and "bad boy" tropes that once worked in 2005 don’t quite match today's sensibilities, leading to edits in the 2024 version.

Hyun Bin humbly acknowledged his gratitude for his successful career and hit works, saying, "It’s wonderful and I am grateful to have so many hit works. I’ve been fortunate to work with amazing writers, directors, and actors. Thanks to them, I’ve received a lot of attention and love." He also shared a sense of humility, noting, “But I never know when that luck will come again."

Despite the dramatic shift in perspective on his character, Hyun Bin’s charm and dedication remain strong. Fans are eager to see him in his upcoming film Harbin (directed by Woo Min-ho), set to be released on the 24th.

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