BTS member Jin is once again showing why he's called the "sold-out king." The pajamas he wore recently sold out in no time!

On September 20 (KST), Jin, as a global ambassador for Gucci, attended the 'Gucci 2025 Spring-Summer Women's Fashion Show' in Milan, Italy.

In just 24 hours after his appearance, Jin was mentioned over 4 million times online, making him the most talked-about celebrity at 'Milan Fashion Week.' Fans worldwide praised him as the "face of Gucci" and a true "fashion icon."

On September 21, Jin went live on Weverse from his hotel in Milan. He woke up at 6 a.m. just to match the schedule of his fans. Despite being sleepy, Jin's love for his fans really stood out. During the live, he talked about his upcoming solo album, his show "Run Jin," and shared how much he appreciates his fans. He even played a cute game with them, making fans smile.

As Gucci's ambassador, Jin also shared a funny story: "I gave Gucci a BigHit hat and asked, ‘Can you make a hat like this?’ They took it and said, ‘Of course, we can.’" Fans loved hearing that Gucci is working on a custom hat for Jin.

The pajamas Jin wore during the live were from the BTS X DM4 Pajama Set by Line Friends. Once fans saw photos of him in the pajamas, they sold out right away, proving once again that Jin’s "sold-out king" title is well-deserved.

Back in June, after he finished his military service, Jin wore an EMIS hat in a BTS group photo, and it sold out within minutes. His CHANCECHANCE t-shirt also sold out, showing just how much influence he has.

Jin's "sold-out king" status has been proven time and time again. Whether it's fashion, food, or even drinks, things he endorses or wears disappear quickly from shelves. Even while he was in the military, the content he prepared for fans led to quick sell-outs. For example, the hand fan he used at Suga's concert sold out fast!

In the food industry, Jin’s endorsement of Ottogi Jin Ramen helped increase ramen exports after the success of the movie Parasite at the 2020 Academy Awards. Ottogi reported record sales last year, thanks to products like ramen and ready meals.

Jin's association with luxury brands like Gucci and Fred has also caused jewelry items to sell out. Pieces he wore, like a necklace, bracelet, and earrings, led to the brands' websites crashing due to high demand. Fans clearly love everything Jin touches.

Recently, the Korea Corporate Reputation Research Institute shared that Jin ranked first in the September boy group member brand reputation ranking. This marks the third time he’s topped the rankings since his discharge, showing that Jin truly is the "king" in many ways.

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Hyun Bin is finally addressing the long-standing "ddongcha" (poop car) theory surrounding his character from My Name is Kim Sam-soon—and he's not holding back!

In an interview on the 19th with Star News, the beloved actor confessed, "I was wrong," responding to the reevaluation of his iconic role as Hyun Jin-heon from the 2005 hit drama. The "ddongcha" theory has been a subject of online debate for years, with many viewers critiquing Hyun Jin-heon’s character as overly arrogant and entitled.

Hyun Bin, who first rose to fame in My Name is Kim Sam-soon, took the time to reflect on the character that made him a household name. He shared, “I was just following the script; there were no personal opinions added to the character of Hyun Jin-heon. At that time, I knew Hyun Jin-heon was portrayed as a ‘bad boy,’ and the way it was expressed was different from today’s standards.”

With My Name is Kim Sam-soon now being re-released as part of Wavve's "New Classic" project, fans are revisiting the 2005 drama, and the character of Hyun Jin-heon is under fresh scrutiny. Director Kim Yun-cheol even admitted that the "prince on a white horse" and "bad boy" tropes that once worked in 2005 don’t quite match today's sensibilities, leading to edits in the 2024 version.

Hyun Bin humbly acknowledged his gratitude for his successful career and hit works, saying, "It’s wonderful and I am grateful to have so many hit works. I’ve been fortunate to work with amazing writers, directors, and actors. Thanks to them, I’ve received a lot of attention and love." He also shared a sense of humility, noting, “But I never know when that luck will come again."

Despite the dramatic shift in perspective on his character, Hyun Bin’s charm and dedication remain strong. Fans are eager to see him in his upcoming film Harbin (directed by Woo Min-ho), set to be released on the 24th.

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