Davichi, the popular female duo made up of Lee Hae Ri and Kang Min Kyung, have announced a new chapter in their career. They are now founding members of the new label WMMM, which is under the entertainment company CAM With Us.

On the morning of September 10, CAM With Us shared the exciting news, saying, "Davichi has signed an exclusive contract with our label WMMM. We will fully support them so they can show their talents to the fullest."

Davichi, known for being one of the most loved duos in the music industry, quickly gained attention with the news of their exclusive contract.

Kang Min Kyung had previously shared on her YouTube channel, Kyang Ming Kyung, that she made the decision to join the company because of her trust in CEO Jung Joon-gu of CAM With Us. Fans are now looking forward to Davichi’s future and the fresh direction their music career will take.

Joining Davichi as founding members are indie artist Kim Soo-young, known for her unique voice, and up-and-coming singer-songwriter Lee Kang-seung. This combination of artists from different genres has sparked even more excitement.

CAM With Us is led by CEO Jung Joon-gu, formerly from Magic Strawberry Sound. The company focuses on "Creative Artist Management," aiming to work closely with artists and creators while taking on new challenges together. Their label, WMMM (We Make Magical Moments), is all about growing with talented and charismatic artists.

Fans are eager to see what’s next for Davichi as they embark on this new journey!

NewJeans has made waves after announcing their decision to terminate their exclusive contract with their agency, ADOR.

Now, the group is taking matters into their own hands by directly reaching out to global luxury brands to negotiate ambassador contracts. However, this bold move is raising concerns and sparking controversy in the entertainment industry.

According to sources on December 18th, NewJeans recently attempted to contact luxury watch brand O, negotiating a two-party contract through their manager A, who is still affiliated with ADOR.

This move came after NewJeans declared the end of their contract with ADOR on November 29th. Insiders claim that NewJeans began bypassing their agency, reaching out to advertisers on their own with the help of ADOR staff.

In an interview, Manager A revealed, "I conveyed NewJeans' intention to continue fulfilling their advertising contracts as planned, even after the contract termination." This admission sparked controversy, as it implied that NewJeans was trying to negotiate directly with advertisers, which may violate the terms of their previous agreement with ADOR.

During their press conference announcing the termination of their contract, NewJeans assured the public that they would continue with their scheduled events and advertisements, with the full support of ADOR.

However, it seems that the group may have gone behind ADOR’s back to pursue a deal with brand O, which could result in legal issues.

Legal experts have pointed out that these actions could potentially be seen as a breach of the exclusive contract, warning that it may lead to serious consequences for NewJeans in any future legal disputes. In addition to brand O, it was reported that NewJeans also attempted to directly approach another luxury brand through a different manager, B, who left ADOR.

As the situation continues to unfold, ADOR has taken action. Manager A has been placed on standby, and ADOR has informed brand O that any direct contract with NewJeans could be seen as a violation of their agreement. The agency has also told other potential advertisers that all deals involving NewJeans should be coordinated through ADOR.

The ongoing drama has left many fashion brands cautious about working with NewJeans. Sources say that brands, once eager to sign the group for major ambassador deals, are now reconsidering their options.

One industry insider commented, "NewJeans was a group that had a lot of potential, but with this situation, it’s hard to say if brands will take the risk. It’s a shame because they were on track to be as big as BLACKPINK."

As confusion continues to grow, many are questioning if NewJeans’ "self-independent" move will hurt their reputation in the fashion world. The group's popularity is undeniable, but the risks associated with bypassing their agency might cause some brands to think twice.

Source: [1]