BTS’s Jin has set a new record for the most ‘likes’ ever on Harper’s BAZAAR Korea’s Instagram account.
The cover featuring Jin for Harper’s BAZAAR Korea’s September issue, released on August 13, has racked up 810,000 ‘likes’ as of September 8. This is the highest number of likes ever received by a post on their account.
Jin, who is the global ambassador for the luxury brand GUCCI, graced the cover and participated in a photoshoot for the magazine’s ‘September Issue.’ In the fashion industry, September issues are seen as the most important, akin to January for other sectors, showcasing top celebrities.
Jin has also set a new record for GUCCI. His introduction as GUCCI’s ambassador on their official X (formerly Twitter) account got 112,000 likes, making it the most-liked post on GUCCI’s X account, surpassing Harry Styles’ previous record of 111,000 likes.
On Instagram, Jin continues to break records. GUCCI’s post welcoming him as a global ambassador received over 3.5 million likes and more than 40,000 comments, setting records for the most likes and comments on any GUCCI post ever.
This post hit 1.7 million likes in just six hours, beating the previous record of 1.6 million likes held by Kendall Jenner.
Jin’s impact is clear, with all GUCCI posts related to him, including the record-breaking one, ranking in the top 20 most liked posts ever.
In August, when GUCCI announced Jin as their global ambassador in Japan, their official website crashed due to overwhelming traffic. Jin also topped global Google search topics related to GUCCI.
The photoshoot of Jin, dubbed the ‘Beauty God,’ wearing GUCCI items for Harper’s BAZAAR sold out instantly worldwide.
In South Korea, the GUCCI trademark chain necklace (around 760,000 KRW) and the G-motif single earring (about 470,000 KRW) worn by Jin quickly sold out, highlighting his ‘Sold-Out King’ status.
In the U.S., Jin’s GUCCI Marina chain necklace (around 2.16 million KRW) also sold out immediately, as did similar items in Japan.
In Japan, the GUCCI trademark chain necklace with pendant (about 760,000 KRW), G-motif single earring (about 470,000 KRW), Viscose jersey embroidered sweatshirt (around 2.59 million KRW), and black backpack (about 4.07 million KRW) all sold out swiftly, proving Jin’s unmatched influence as a global icon.
The September issue of Harper’s BAZAAR, featuring Jin on the cover, became a bestseller on major online bookstores Aladin and YES24 as soon as pre-orders opened.
Rakuten, Japan’s leading e-commerce platform, also saw the September issue top the bestseller list during pre-orders.
In July, when Jin was announced as the first global ambassador for French high-jewelry house FRED, his necklace (about 134.6 million KRW), bracelet (37.5 million KRW), and earrings (17.2 million KRW) sold out quickly, highlighting his immense popularity.
Jin’s influence caused FRED’s website to crash due to high traffic, and both FRED and GUCCI faced sell-outs and website crashes due to his massive popularity, cementing his status as the ‘Sold-Out King’ and a leading global superstar.
Source: [1]
