Han So Hee is once again facing challenges as advertisers distance themselves following recent troubles.

On September 2, news broke that Han So Hee's mother, a woman in her 50s, was arrested for operating an illegal gambling establishment. This has stirred up more unease among brands that had already been cautious about working with Han So Hee earlier this year.

Han So Hee’s public image had already taken a hit after rumors about her relationship with actor Ryu Jun Yeol and a social media spat ignited by Hyeri’s comment.

As a result, several advertisers had pulled out, including Lotte Chilsung Beverage, NH Nonghyup Bank, and used car trading platform Hey Dealer. These companies replaced Han So Hee with new faces like Kim Ji Won, Ko Yoon Jung, and Suzy.

An advertising executive shared, “Even though Han So Hee's mother's legal issues have nothing to do with her, the noise around it makes advertisers nervous. In Korea’s Confucian culture, such issues can affect the public’s perception of a celebrity.”

Public figures like Kim Hye Soo, Jang Yoon Jung, and Park Soo Hong have managed to maintain public support despite family issues, but they still face challenges in securing major advertising deals that prioritize trust and reliability.

Another industry professional added, “Actors and singers are often judged by their successful works, which helps build a positive image. Unfortunately, recent controversies around Han So Hee, including the rumored relationship, unpredictable behavior, and her mother’s arrest, have created a negative image.”

They also noted, “For example, IU is highly favored by advertisers not just for her talent but also for her charitable work and thoughtful interactions with fans. In contrast, Han So Hee’s video reacting irritably at a Paris event has contributed to a negative perception, despite the surrounding controversies.”

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BTS's Jin continues to shine bright with his massive popularity, securing the No. 1 spot in the MY1PICK weekly rankings for an impressive 43 consecutive weeks!

In the MY1PICK K-POP Individual Category Weekly Ranking for the third week of December (December 16–22), Jin earned a massive 6,154,905 hearts, keeping his position at the top. From the 5th week of February to the 3rd week of December, Jin has been unbeatable in the weekly rankings, proving he has an enormous fanbase and global influence.

But Jin’s achievements don’t stop there. In November, he dominated the K-POP Individual Category Monthly Ranking, topping it with 25,452,283 hearts. He has held the No. 1 spot for 11 months straight, from January to November, showing his continuous popularity throughout the year.

Jin also claimed victory in the One Pick Chart’s “November Monthly Chart K-POP (Solo)” category, holding the No. 1 position for 8 months in a row, from April to November. On top of that, he won the 2024 Season Chart K-POP (SOLO) for both the 2nd and 3rd quarters, making him the best One Pick star of the season.

The Season Chart awards honor artists who have consistently earned love from fans, with a physical trophy given to the top artist. Jin’s back-to-back victories solidify his place as one of the most beloved stars in K-pop.

Jin’s fan power doesn’t end with rankings. He’s also triumphed in numerous themed votes, taking first place in categories like “Star You Want to Collect All Photo Cards Of,” “Star You Want to See First Pitch at a Baseball Game,” “Best Cooking Genius Idol,” “Star Who Would Be the Best Child,” and “Star You Would Fall in Love With at First Sight.” His reward advertisement for the “Star You Want to Collect All Photo Cards Of” vote began airing on December 26 and can be seen at Yeoksam Station until December 30.

Meanwhile, Jin’s first solo album Happy was released on November 15 and quickly became a global hit, showcasing his talents as a solo artist. He held a special showcase, Jin ‘Happy’ Special Stage, on November 16 and 17, where fans were captivated by his beautiful vocals and flawless live performance.

Jin has also been keeping busy with appearances on popular variety shows like Salon Drip 2, Neighborhood Star K4, and Limousine Service. He’s also appeared on famous American talk shows, including The Tonight Show Starring Jimmy Fallon, and Japan’s top music program Venue 101, where he impressed fans with his humor and solid live performances. His reputation as the “Vocal King” and “Live King” is stronger than ever!

As if that wasn't enough, Jin is also gaining attention globally for singing the main theme song for the new tvN drama Ask the Stars. Jin's talents continue to wow the world, and it's clear he's not slowing down anytime soon!

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