Han So Hee is once again facing challenges as advertisers distance themselves following recent troubles.

On September 2, news broke that Han So Hee's mother, a woman in her 50s, was arrested for operating an illegal gambling establishment. This has stirred up more unease among brands that had already been cautious about working with Han So Hee earlier this year.

Han So Hee’s public image had already taken a hit after rumors about her relationship with actor Ryu Jun Yeol and a social media spat ignited by Hyeri’s comment.

As a result, several advertisers had pulled out, including Lotte Chilsung Beverage, NH Nonghyup Bank, and used car trading platform Hey Dealer. These companies replaced Han So Hee with new faces like Kim Ji Won, Ko Yoon Jung, and Suzy.

An advertising executive shared, “Even though Han So Hee's mother's legal issues have nothing to do with her, the noise around it makes advertisers nervous. In Korea’s Confucian culture, such issues can affect the public’s perception of a celebrity.”

Public figures like Kim Hye Soo, Jang Yoon Jung, and Park Soo Hong have managed to maintain public support despite family issues, but they still face challenges in securing major advertising deals that prioritize trust and reliability.

Another industry professional added, “Actors and singers are often judged by their successful works, which helps build a positive image. Unfortunately, recent controversies around Han So Hee, including the rumored relationship, unpredictable behavior, and her mother’s arrest, have created a negative image.”

They also noted, “For example, IU is highly favored by advertisers not just for her talent but also for her charitable work and thoughtful interactions with fans. In contrast, Han So Hee’s video reacting irritably at a Paris event has contributed to a negative perception, despite the surrounding controversies.”

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Kim Jae Joong couldn’t hold back his tears as he experienced an emotional moment with his father.

On April 4, the KBS 2TV show "New Menu Launching: Pyeon Restaurant" aired a heartwarming episode where Kim Jae Joong, the youngest of nine siblings, threw a special celebration for his parents’ 60th wedding anniversary.

The star took charge of everything—planning, organizing, and hosting the event—as a grand gesture to show his gratitude for everything his parents had done for him and his siblings.

Kim Jae Joong rented a luxurious banquet hall at a five-star hotel for the celebration. He made sure to select food that would please all of his family, including his parents and siblings.

With his large family in attendance, the venue was filled with love and joy. Kim Jae Joong’s nine siblings all bowed deeply to thank their parents for raising them, showing immense respect and love.

As his father saw all of his children gathered in one place, he couldn’t help but express his pride, saying, “Are all these really my children?” But his emotions quickly took a turn as he shared his feelings of regret. “I feel sorry that I couldn’t do better for you, I’m sorry I couldn’t do as much as others did. But I’m so thankful that you all grew up so well,” he said, with tears starting to form in his eyes.

It was the first time Kim Jae Joong had seen his father cry. Overcome with emotion, he said, “I know my father’s life very well, so I couldn’t help but cry too.” The entire family shared in the tears, shouting, “We love you, Dad,” creating an unforgettable moment that moved everyone to tears.

The touching episode aired on April 4 at 8:30 PM, showing viewers the deep love and gratitude Kim Jae Joong and his siblings have for their parents.

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