Han So Hee is once again facing challenges as advertisers distance themselves following recent troubles.

On September 2, news broke that Han So Hee's mother, a woman in her 50s, was arrested for operating an illegal gambling establishment. This has stirred up more unease among brands that had already been cautious about working with Han So Hee earlier this year.

Han So Hee’s public image had already taken a hit after rumors about her relationship with actor Ryu Jun Yeol and a social media spat ignited by Hyeri’s comment.

As a result, several advertisers had pulled out, including Lotte Chilsung Beverage, NH Nonghyup Bank, and used car trading platform Hey Dealer. These companies replaced Han So Hee with new faces like Kim Ji Won, Ko Yoon Jung, and Suzy.

An advertising executive shared, “Even though Han So Hee's mother's legal issues have nothing to do with her, the noise around it makes advertisers nervous. In Korea’s Confucian culture, such issues can affect the public’s perception of a celebrity.”

Public figures like Kim Hye Soo, Jang Yoon Jung, and Park Soo Hong have managed to maintain public support despite family issues, but they still face challenges in securing major advertising deals that prioritize trust and reliability.

Another industry professional added, “Actors and singers are often judged by their successful works, which helps build a positive image. Unfortunately, recent controversies around Han So Hee, including the rumored relationship, unpredictable behavior, and her mother’s arrest, have created a negative image.”

They also noted, “For example, IU is highly favored by advertisers not just for her talent but also for her charitable work and thoughtful interactions with fans. In contrast, Han So Hee’s video reacting irritably at a Paris event has contributed to a negative perception, despite the surrounding controversies.”

Source: [1]

IVE's Ahn Yujin just shared a sweet story about her friendship with aespa's Karina, and fans are loving the adorable details!

On January 28, Ahn Yujin appeared on Salon Drip 2 and got candid about how her friendship with Karina began.

During the show, Jang Do Yeon asked Ahn Yujin if she had ever talked to Karina, who is also a leader, about the struggles of being in charge after they performed on stage together.

Ahn Yujin revealed, “I’ve wanted to get closer to Karina for a while. I’ve focused on just becoming friends, so we didn’t really talk deeply yet, but I want to ask her more about it. Our teams are very different, but they’re all so amazing!”

When asked how she approached Karina, Ahn Yujin shyly admitted, “The first time we met was through a challenge. Karina’s team wanted to take photos with me, and I made sure to dress nicely. I was so nervous!"

She added, "I had two things I wanted to ask: ‘Can I call you unnie?’ and ‘Can I get your number?’ But I couldn’t bring myself to do it because there were just too many things on my mind. I wanted to talk well, dance well, and look good on camera.”

Ahn Yujin then explained that after a collaboration stage offer came up, she thought of Karina and even got her number through a mutual acquaintance. But, worried about making Karina feel uncomfortable, Ahn Yujin didn’t contact her right away. Instead, she waited until Karina contacted her first!

Ahn Yujin shared, “I heard Karina was talking about me, so I thought I should contact her. But then, she contacted me first,” looking genuinely touched. Jang Do Yeon teased, “You both are so cute! Are you getting close now?”

With a bright smile, Ahn Yujin responded, “Yes! We’ve decided to have a meal together soon.” She also thanked Karina for being so kind, especially when Karina texted her after practice, saying she had worked hard.

Ahn Yujin revealed, “Lately, I keep asking her if it’s okay to post pictures of us on social media,” showing just how strong their growing friendship is.

Source: [1]