Han So Hee is once again facing challenges as advertisers distance themselves following recent troubles.

On September 2, news broke that Han So Hee's mother, a woman in her 50s, was arrested for operating an illegal gambling establishment. This has stirred up more unease among brands that had already been cautious about working with Han So Hee earlier this year.

Han So Hee’s public image had already taken a hit after rumors about her relationship with actor Ryu Jun Yeol and a social media spat ignited by Hyeri’s comment.

As a result, several advertisers had pulled out, including Lotte Chilsung Beverage, NH Nonghyup Bank, and used car trading platform Hey Dealer. These companies replaced Han So Hee with new faces like Kim Ji Won, Ko Yoon Jung, and Suzy.

An advertising executive shared, “Even though Han So Hee's mother's legal issues have nothing to do with her, the noise around it makes advertisers nervous. In Korea’s Confucian culture, such issues can affect the public’s perception of a celebrity.”

Public figures like Kim Hye Soo, Jang Yoon Jung, and Park Soo Hong have managed to maintain public support despite family issues, but they still face challenges in securing major advertising deals that prioritize trust and reliability.

Another industry professional added, “Actors and singers are often judged by their successful works, which helps build a positive image. Unfortunately, recent controversies around Han So Hee, including the rumored relationship, unpredictable behavior, and her mother’s arrest, have created a negative image.”

They also noted, “For example, IU is highly favored by advertisers not just for her talent but also for her charitable work and thoughtful interactions with fans. In contrast, Han So Hee’s video reacting irritably at a Paris event has contributed to a negative perception, despite the surrounding controversies.”

Source: [1]

BTS’s Jimin is once again proving his global dominance, especially in Japan, where his solo music continues to break records!

Jimin's hit song "Who", from his second album MUSE, has just been awarded the prestigious Gold streaming certification from the Japan Record Association (RIAJ).

This honor comes after "Who" surpassed a remarkable 50 million streams in February, making it the first solo song by Jimin to receive this certification in Japan!

The Japan Record Association certifies music based on total streams, with Gold for 50 million streams, Platinum for 100 million, and Diamond for a massive 500 million.

This achievement adds another significant milestone to Jimin’s growing solo career.

Previously, Jimin also earned a Platinum certification for his first album FACE (for 250,000 units shipped) and a Gold certification for MUSE (for over 100,000 units shipped).

With the Gold streaming certification for "Who", Jimin now holds a total of three prestigious certifications from the Japan Record Association, solidifying his place as a solo artist.

Not only that, but "Who" made waves on the Billboard charts, staying on the Billboard Hot 100 for an impressive 33 weeks, setting a record for the longest-charting K-pop solo song! It also spent 32 weeks on the Billboard Japan Hot 100, showing just how much love fans have for his music.

Jimin’s solo success doesn’t stop there, as GOLDEN also spent 20 weeks on the Billboard Japan Hot Albums chart, and Jimin continues to dominate the Billboard Japan Artist 100, where he has now charted for 47 weeks! Clearly, Jimin’s popularity is unstoppable!

Source (1)