K-pop group ZEROBASEONE has been named the new brand ambassadors for the lifestyle creation brand ‘iCOOL.’
On August 30th, iCOOL announced that ZEROBASEONE, known for their fresh visuals and dynamic performances, will represent the brand as it launches.
The choice was made because ZEROBASEONE‘s diverse appeal matches iCOOL’s theme of showcasing unique personal stories through creative designs.
iCOOL is a lifestyle brand that offers customizable smartphone cases under the slogan ‘Uncase Every Story.’ The brand uses AI technology to let people express their stories in innovative ways and collaborates with designers known for their originality.
To celebrate ZEROBASEONE’s appointment, iCOOL is hosting several events. Customers who buy products chosen as ‘ZB1 Pick’ by the group can win tickets to ZEROBASEONE‘s first overseas tour, ‘2024 ZEROBASEONE THE FIRST TOUR [TIMELESS WORLD],‘ or iCOOL cases signed by the members. For more details, visit the official iCOOL website and Instagram.
An iCOOL representative commented, “Partnering with the charming and talented ZEROBASEONE will bring fresh energy to the iCOOL brand. We’re excited for the new stories we’ll create together and appreciate your continued support.”
Source [1]
