K-pop group ZEROBASEONE has been named the new brand ambassadors for the lifestyle creation brand 'iCOOL.'

On August 30th, iCOOL announced that ZEROBASEONE, known for their fresh visuals and dynamic performances, will represent the brand as it launches.

The choice was made because ZEROBASEONE's diverse appeal matches iCOOL’s theme of showcasing unique personal stories through creative designs.

iCOOL is a lifestyle brand that offers customizable smartphone cases under the slogan 'Uncase Every Story.' The brand uses AI technology to let people express their stories in innovative ways and collaborates with designers known for their originality.

To celebrate ZEROBASEONE’s appointment, iCOOL is hosting several events. Customers who buy products chosen as 'ZB1 Pick' by the group can win tickets to ZEROBASEONE's first overseas tour, '2024 ZEROBASEONE THE FIRST TOUR [TIMELESS WORLD],' or iCOOL cases signed by the members. For more details, visit the official iCOOL website and Instagram.

An iCOOL representative commented, "Partnering with the charming and talented ZEROBASEONE will bring fresh energy to the iCOOL brand. We’re excited for the new stories we'll create together and appreciate your continued support."

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Hyun Bin is finally addressing the long-standing "ddongcha" (poop car) theory surrounding his character from My Name is Kim Sam-soon—and he's not holding back!

In an interview on the 19th with Star News, the beloved actor confessed, "I was wrong," responding to the reevaluation of his iconic role as Hyun Jin-heon from the 2005 hit drama. The "ddongcha" theory has been a subject of online debate for years, with many viewers critiquing Hyun Jin-heon’s character as overly arrogant and entitled.

Hyun Bin, who first rose to fame in My Name is Kim Sam-soon, took the time to reflect on the character that made him a household name. He shared, “I was just following the script; there were no personal opinions added to the character of Hyun Jin-heon. At that time, I knew Hyun Jin-heon was portrayed as a ‘bad boy,’ and the way it was expressed was different from today’s standards.”

With My Name is Kim Sam-soon now being re-released as part of Wavve's "New Classic" project, fans are revisiting the 2005 drama, and the character of Hyun Jin-heon is under fresh scrutiny. Director Kim Yun-cheol even admitted that the "prince on a white horse" and "bad boy" tropes that once worked in 2005 don’t quite match today's sensibilities, leading to edits in the 2024 version.

Hyun Bin humbly acknowledged his gratitude for his successful career and hit works, saying, "It’s wonderful and I am grateful to have so many hit works. I’ve been fortunate to work with amazing writers, directors, and actors. Thanks to them, I’ve received a lot of attention and love." He also shared a sense of humility, noting, “But I never know when that luck will come again."

Despite the dramatic shift in perspective on his character, Hyun Bin’s charm and dedication remain strong. Fans are eager to see him in his upcoming film Harbin (directed by Woo Min-ho), set to be released on the 24th.

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