BTS’ Jin is once again proving his 'Sold-Out King' status with a record-breaking sell-out streak after being named Gucci’s global ambassador.
Gucci announced on August 8 that Jin would be their new global ambassador. The announcement featured Jin wearing pieces from Gucci's upcoming 2025 S/S men's collection, which aren't even available yet.
The news caused a massive spike in traffic to Gucci’s website, which crashed due to the high demand. Jin quickly became the top search topic related to Gucci in the U.S. and beyond.
Fashion magazine Harper's BAZAAR showcased Jin in a Gucci photoshoot, calling him the ‘Visual King.’ In South Korea, items like a Gucci chain necklace (760,000 KRW) and a single G motif earring (470,000 KRW) worn by Jin sold out instantly, highlighting his powerful influence.
In the U.S., a Marina chain necklace worth 2.16 million KRW also sold out fast, while similar items disappeared from stores in Japan. The black backpack priced at 4.07 million KRW, which Jin wore, also sold out quickly.
Jin’s Gucci items have been in high demand across Japan, with stores facing shortages and a flood of inquiries. The September issue of Harper's BAZAAR featuring Jin on the cover became a top-seller on Aladin and Yes24, grabbing the top three spots.
Rakuten, Japan's major e-commerce site, saw Jin’s cover issue sell out immediately upon pre-order, further proving his massive popularity.
Jin set a new record for the most 'likes' on Gucci’s official X (formerly Twitter) account. His ambassadorship post got 112,000 likes, surpassing Harry Styles’ previous record of 111,000 likes.
On Instagram, Jin’s Gucci welcome post earned over 3.5 million likes and more than 40,000 comments, breaking records for the most engagement on any Gucci post.
Jin's influence has been so strong that all related Gucci posts now rank in the top 20 on Gucci’s Instagram history.
Having completed his military service as a distinguished soldier and instructor, Jin was honorably discharged on June 12. On July 8, he was announced as the first global ambassador for French jewelry brand FRED. Items he wore, including a necklace worth 134.6 million KRW and other pieces, sold out rapidly, proving his explosive popularity.
Jin’s global impact was also seen with FRED’s website crashing due to traffic spikes. His influence as a 'Global Sold-Out King' and 'Top Global Superstar' continues to shine.
Jin is also a promotional ambassador for Seoul Tourism, with campaign videos rolling out.
His recent appearance on MBC's ‘Pook Da Hyung’ set a new viewership record, maintaining a 16-week streak as the top-rated variety show across all channels.
Source [1]
