Actress Moon Ga Young has been named the new model for the outdoor brand 'Kolon Sport.'
On August 23rd, Kolon Sport announced Moon Ga Young as their new ambassador and revealed the first lookbook for their fall-winter season.
The photoshoot, which took place in Iceland, blends Moon Ga Young's chic image with Iceland's stunning landscapes, creating a unique and eye-catching style.
In this lookbook, Moon Ga Young showcases Kolon Sport's blend of functional and stylish outdoor wear with a trendy gorp core look.
Her dynamic poses and effortless charm highlight the brand’s fresh and fashionable approach for the season.
Kolon Sport is aiming to update its image with Moon Ga Young’s sophisticated and elegant presence. A brand representative shared, "Moon Ga-young's iconic presence resonates across generations, and we are excited about the new energy she will bring to Kolon Sport."
Kolon Sport has a history of choosing well-known actors as models to appeal to a broad audience. Moon Ga Young's new role reaffirms her status as a modern icon, following other influential figures who have represented the brand.
Moon Ga Young is known for her standout performances in dramas like True Beauty and Understanding of Love. She has also made waves as an ambassador for international brands and published a best-selling personal essay collection.
She will be leading the upcoming tvN drama The Black Dragon, set to air in early 2025, continuing her successful career.
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