Actor Jo In Sung has been chosen as the new brand ambassador for Johnnie Walker.

On August 19th, Diageo Korea, the company behind the world's top-selling Scotch whisky brand, Johnnie Walker, announced their decision to select Jo In Sung as the ambassador. The actor, known for his 26-year career in the entertainment industry, has recently gained attention for his roles in the Disney+ drama Moving and films like Escape from Mogadishu and Smugglers.

Diageo Korea shared that they picked Jo In Sung because his versatile charm and timeless sophistication align perfectly with the premium quality of Johnnie Walker. His dedication to taking on new challenges, even at the height of his acting career, mirrors the brand's "Keep Walking" spirit, making him an ideal representative.

Johnnie Walker offers a range of whisky labels, including Blue, 18, Green, Gold, Double Black, Black, Blonde, and Red, catering to various tastes and occasions. The "Johnnie Walker Blue" is particularly famous for its exceptional quality, created by blending rare whiskies, with only one out of every 10,000 casks selected. This careful selection process results in a smooth and unique flavor.

Kim Jwa-hyun, Marketing Director at Diageo Korea, expressed excitement about the collaboration, saying, "We are thrilled to have Jo In Sung, who continues to push boundaries as an actor, join us as the new face of Johnnie Walker. We expect great synergy between his wide-ranging appeal and the diverse labels of Johnnie Walker, which can be enjoyed in various settings."

Fans can look forward to seeing brand content featuring Jo In Sung starting from August 22nd.

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BTS member Jimin made history at the 2024 MAMA AWARDS, becoming the first solo artist ever to win the prestigious Visa Fan’s Choice of the Year award.

On November 22, Jimin was honored with the Fan’s Choice of the Year award at the 2024 MAMA AWARDS JAPAN, held at the Kyocera Dome in Osaka, Japan. This marks a huge milestone in his career, especially considering his ongoing military service.

Jimin made history as the first solo artist to win the Fan’s Choice of the Year award, a category that BTS had dominated for six years since its debut in 2018.

In addition to this achievement, Jimin also took home the Fan’s Choice Grand Prize, making him a two-time winner at this year’s awards.

Although Jimin couldn't attend the ceremony due to his military service, his name was met with loud cheers from fans when announced.

His incredible win continues to prove his global influence as a solo artist. Jimin had also won Best Male Artist at the 2023 MAMA AWARDS, marking back-to-back wins at the event.

The MAMA AWARDS praised Jimin for his groundbreaking achievements, saying, “As the first K-pop solo artist to reach 4 billion streams and set the longest-running #1 record for a Korean artist, Jimin has proven his influence as a world-class artist and global pop star.”

Jimin's win also made him the first solo artist to claim a grand prize at the MAMA AWARDS in 10 years, with his achievement sparking excitement worldwide.

On X (formerly Twitter), the hashtag “CONGRATULATIONS JIMIN” topped the trends, while “우리지민이상받았네” (Our Jimin Got the Award) reached the #1 spot in Korea.

Jimin’s ongoing success continues to shine even during his military service. He was also recently named Best K-pop at the 2024 MTV Europe Music Awards and continues to be recognized for his charitable efforts, including a recent donation of 100 million KRW to the National Defense Soldier and Veteran Love Fund.

Source: [1]