• 'Serendipity's Embrace' Finale Falls Short in Ratings Despite Solid Cast

    'Serendipity's Embrace,' the much-anticipated tvN drama, wrapped up on August 13th, but it didn't quite hit the mark with viewers.

    Despite a happy ending for the main characters, Hong Joo (Kim So Hyun) and Hoo Young (Chae Jong Hyeop), the show struggled to gain traction in terms of viewership.

    In the final episode, after a series of coincidences, Hong Joo and Hoo Young finally chose each other. The story ends with them deciding to start a long-distance relationship as Hoo Young leaves for the U.S., with Hong Joo surprising him by deciding to join him there, leading to a passionate farewell kiss.

    However, the drama's ratings tell a different story. 'Serendipity's Embrace' began with a promising 3.877% viewership rating for its first episode, but it never managed to surpass this figure.

    The ratings dipped to the 2% range from episodes 3 to 6, and the final episode only reached 3.096%, according to Nielsen Korea.

    Despite its low ratings, the show did manage to maintain a dedicated audience. It ranked first on the TV-OTT integrated chart for the second week of August, according to FUNdex.

    The cast also remained popular, with Chae Jong Hyeop and Kim So Hyun ranking first and second, respectively, in terms of cast popularity.

    While 'Serendipity's Embrace' didn't quite live up to expectations, it still found a small but loyal fanbase, proving that even with lower ratings, a drama can leave a lasting impression.

    Source: [1]

  • BTS's Jimin Makes History by Winning 'Fan’s Choice Grand Prize' at the 2024 MAMA Awards

    BTS member Jimin made history at the 2024 MAMA AWARDS, becoming the first solo artist ever to win the prestigious Visa Fan’s Choice of the Year award.

    On November 22, Jimin was honored with the Fan’s Choice of the Year award at the 2024 MAMA AWARDS JAPAN, held at the Kyocera Dome in Osaka, Japan. This marks a huge milestone in his career, especially considering his ongoing military service.

    Jimin made history as the first solo artist to win the Fan’s Choice of the Year award, a category that BTS had dominated for six years since its debut in 2018.

    In addition to this achievement, Jimin also took home the Fan’s Choice Grand Prize, making him a two-time winner at this year’s awards.

    Although Jimin couldn't attend the ceremony due to his military service, his name was met with loud cheers from fans when announced.

    His incredible win continues to prove his global influence as a solo artist. Jimin had also won Best Male Artist at the 2023 MAMA AWARDS, marking back-to-back wins at the event.

    The MAMA AWARDS praised Jimin for his groundbreaking achievements, saying, “As the first K-pop solo artist to reach 4 billion streams and set the longest-running #1 record for a Korean artist, Jimin has proven his influence as a world-class artist and global pop star.”

    Jimin's win also made him the first solo artist to claim a grand prize at the MAMA AWARDS in 10 years, with his achievement sparking excitement worldwide.

    On X (formerly Twitter), the hashtag “CONGRATULATIONS JIMIN” topped the trends, while “우리지민이상받았네” (Our Jimin Got the Award) reached the #1 spot in Korea.

    Jimin’s ongoing success continues to shine even during his military service. He was also recently named Best K-pop at the 2024 MTV Europe Music Awards and continues to be recognized for his charitable efforts, including a recent donation of 100 million KRW to the National Defense Soldier and Veteran Love Fund.

    Source: [1]