BLACKPINK is not just dominating the music scene—they're also ruling the world of luxury fashion. All four members—Jisoo, Jennie, Rosé, and Lisa—are ambassadors for some of the top luxury brands in the world.

Jisoo became a global ambassador for Dior in 2021, making headlines as one of only three global ambassadors for the brand. Her journey with Dior started in December 2019 when she was named the Dior Beauty Korea ambassador.

Thanks to her incredible popularity, she was elevated to global ambassador status in 2021. Jisoo is the first Asian to represent Dior in both fashion and beauty, joining the ranks of Natalie Portman and Cara Delevingne.

There’s even a famous story where Dior’s CEO, Pietro Beccari, jokingly told Jisoo during Paris Fashion Week, “If YG fires you, call me. I’ll take you.”

In 2022, Jisoo also became a global ambassador for Cartier. Cartier praised her as “intuitive, creative, and free-spirited,” choosing her for her confident style that represents the voice of a new generation.

Jennie has been known as "Human Chanel" since 2017, just a year after BLACKPINK debuted. She became Chanel's ambassador, and her influence only grew from there.

In 2021, she became the face of the Coco Neige collection and was named a jewelry campaign model in 2022.

Jennie’s brand power extends beyond Chanel—she’s also Calvin Klein's first Asian global ambassador and represents other big names like Gentle Monster and Hera.

Rosé is the face of global sports brand Puma as of June, joining stars like Rihanna and Dua Lipa as a sports style ambassador. But if Jennie is "Human Chanel," Rosé is known as "Human Saint Laurent."

She became Saint Laurent's global ambassador in 2020, making history as the first Korean to do so. In 2021, she made another first by attending the Met Gala in New York, escorted by Saint Laurent’s creative director.

Rosé also represents luxury brands like Tiffany & Co. and Sulwhasoo.

Lisa broke new ground as the first K-pop star to become a global ambassador for Bulgari in 2020. She’s been the face of their digital campaigns and has promoted the brand worldwide.

Lisa also became a house ambassador for Louis Vuitton in July, with Louis Vuitton's Artistic Director expressing his excitement about her joining the brand.

Additionally, Lisa is an ambassador for Chivas whiskey in Asia.

BLACKPINK recently celebrated their 8th anniversary on August 8, and fans can look forward to a comeback and world tour in 2025.

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IU recently revealed that she watched her own concert film in a public theater, but shockingly, no one recognized her—even when she dropped a hint!

On February 27, a new video featuring IU was released, showing her inside a car on her way to Daejeon.

She excitedly shared, “This is a surprise stage greeting for UAENA! I picked this location through a ladder game when I did stage greetings.”

Previously, IU had let fate decide which city she would visit after her stage greetings. She happily said, “There are UAENAs everywhere I go. Wherever I go, it's a flowery path.” The game ultimately led her to Daejeon.

IU originally hoped to explore the city, saying, “I wanted to visit Daejeon's pride, Sung Sim Dang, and walk around, but my team said it wouldn’t be possible. The lines are too long, and it’s freezing outside.” She sighed, adding, “So, things turned out this way.”

Dressed up for the occasion, IU smiled, saying, “I don’t get to meet UAENAs in Daejeon often, so I wanted to make a surprise appearance looking my best.”

She also joked about enjoying surprise events, adding, “As long as Hanteo oppa drives me safely, I’m happy.”

But what really caught fans' attention was IU’s unexpected confession—she had secretly watched her concert film in a theater, but no one noticed her! “No one recognized me at all. There weren’t that many people, and it was a weekday… but still! I even gave a hint!” she said, sounding both amused and surprised.

Later, when IU finally appeared at the theater, her fans were overwhelmed with emotion. Some even burst into tears, prompting her to gently say, “You really didn’t expect me to come, right?”

After wrapping up her stage greeting, IU laughed at herself, saying, “Wait, did I just do a 40-minute one-woman show? I must have talked so much.”

On her way back to Seoul, IU reflected on the day, sharing, “It was so cold today. I shook hands with all the UAENAs. My hands are usually cold, and since the weather was freezing, I think I made a lot of people’s hands cold, too. But after touching so many warm hands, mine became warm, too. I still haven’t washed them.”

Her love for her fans truly knows no bounds!

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