BLACKPINK is not just dominating the music scene—they're also ruling the world of luxury fashion. All four members—Jisoo, Jennie, Rosé, and Lisa—are ambassadors for some of the top luxury brands in the world.
Jisoo became a global ambassador for Dior in 2021, making headlines as one of only three global ambassadors for the brand. Her journey with Dior started in December 2019 when she was named the Dior Beauty Korea ambassador.
Thanks to her incredible popularity, she was elevated to global ambassador status in 2021. Jisoo is the first Asian to represent Dior in both fashion and beauty, joining the ranks of Natalie Portman and Cara Delevingne.
There’s even a famous story where Dior’s CEO, Pietro Beccari, jokingly told Jisoo during Paris Fashion Week, “If YG fires you, call me. I’ll take you.”
In 2022, Jisoo also became a global ambassador for Cartier. Cartier praised her as “intuitive, creative, and free-spirited,” choosing her for her confident style that represents the voice of a new generation.
Jennie has been known as "Human Chanel" since 2017, just a year after BLACKPINK debuted. She became Chanel's ambassador, and her influence only grew from there.
In 2021, she became the face of the Coco Neige collection and was named a jewelry campaign model in 2022.
Jennie’s brand power extends beyond Chanel—she’s also Calvin Klein's first Asian global ambassador and represents other big names like Gentle Monster and Hera.
Rosé is the face of global sports brand Puma as of June, joining stars like Rihanna and Dua Lipa as a sports style ambassador. But if Jennie is "Human Chanel," Rosé is known as "Human Saint Laurent."
She became Saint Laurent's global ambassador in 2020, making history as the first Korean to do so. In 2021, she made another first by attending the Met Gala in New York, escorted by Saint Laurent’s creative director.
Rosé also represents luxury brands like Tiffany & Co. and Sulwhasoo.
Lisa broke new ground as the first K-pop star to become a global ambassador for Bulgari in 2020. She’s been the face of their digital campaigns and has promoted the brand worldwide.
Lisa also became a house ambassador for Louis Vuitton in July, with Louis Vuitton's Artistic Director expressing his excitement about her joining the brand.
Additionally, Lisa is an ambassador for Chivas whiskey in Asia.
BLACKPINK recently celebrated their 8th anniversary on August 8, and fans can look forward to a comeback and world tour in 2025.
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