BTS's Jin, recently named a global ambassador for Gucci, continues to show his power as the 'Sold-Out King' with products selling out quickly.

On August 8th (KST), Gucci officially announced Jin as their global ambassador through their Instagram and other platforms.

The brand warmly welcomed him, sharing photos of Jin wearing items from Gucci's upcoming 2025 S/S men's collection, which hasn't been released yet.

As soon as the news broke, Gucci's official website in Japan saw a massive increase in traffic, causing it to crash. Jin also became the top Google search related to "Gucci" in the U.S. and worldwide.

On August 9th, Harper's Bazaar shared a photoshoot of Jin, known as the 'God of Beauty,' wearing Gucci products.

Right after the photos were released, a men's Marina Chain necklace priced at about $1,600 sold out quickly in the U.S. and Japan. In Japan, another chain necklace Jin wore, priced at around $560, also sold out instantly.

Other items like the G motif single earring ($350) and the Viscose Jersey Embroidered Sweatshirt ($1,900) also sold out fast.

A black backpack Jin carried, priced at about $3,000, sold out in Tokyo, and stores in Japan were overwhelmed with inquiries, reservations, and stock shortages. This shows Jin's huge popularity and influence as a global superstar.

Harper's Bazaar, with Jin on the cover, became a bestseller for pre-orders on Japan's Rakuten, further proving Jin's explosive popularity as the 'Visual King.'

Media outlets around the world quickly reported on Jin becoming the new face of Gucci. Major outlets like WWD, ABC's 'Good Morning America,' 'The Hollywood Reporter,' 'Teen Vogue,' 'V Magazine,' and Spanish music channel 'LOS40' all highlighted Jin's new role.

The international media outlet 'METRO.STYLE' even called Jin the global superstar representing Gucci in an article titled "BTS's Jin Is Now the Face of Gucci."

Earlier, on July 8th, when Jin was announced as the first global ambassador for the French high jewelry brand FRED, their website also crashed due to high traffic. Items Jin wore, including a necklace worth about $101,000 and earrings worth around $13,000, sold out quickly.

Even as Gucci's global ambassador, Jin continues to cause website crashes and rapid sell-outs, proving his unmatched popularity and power worldwide.

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Jung Woo Sung is back in the spotlight, making waves in China with his latest move.

According to News1 on April 3, Jung Woo Sung recently visited Beijing alongside Lee Jung Jae as co-founders of Artist Company. The two reportedly met with major entertainment officials, including those from Alibaba Group’s entertainment division, sparking speculation about the potential end of China’s Hallyu ban (Han Han Ryeong).

Industry insiders shared, "Jung Woo Sung and Lee Jung Jae appear to have discussed Korea-China joint film productions with key figures in the industry."

Their visit has already become a hot topic in China, with fans quickly spreading sightings of them on Chinese social media platform Weibo. A previous photo of the two visiting a cigar bar with top Chinese actress Zhou Dongyu also resurfaced, drawing even more attention.

This marks Jung Woo Sung’s first public appearance since his ‘out-of-wedlock child’ controversy in November last year.

At the time, he shocked the public by admitting he had a son with model Moon Ga Bi. However, he made it clear that they were not married and stated, "As a father, I will take full responsibility for my child."

Meanwhile, Jung Woo Sung is set to make his acting comeback this year with the Disney+ original series Made in Korea, raising anticipation for his return to the screen.

Source (1)