BTS's Jin, recently named a global ambassador for Gucci, continues to show his power as the 'Sold-Out King' with products selling out quickly.

On August 8th (KST), Gucci officially announced Jin as their global ambassador through their Instagram and other platforms.

The brand warmly welcomed him, sharing photos of Jin wearing items from Gucci's upcoming 2025 S/S men's collection, which hasn't been released yet.

As soon as the news broke, Gucci's official website in Japan saw a massive increase in traffic, causing it to crash. Jin also became the top Google search related to "Gucci" in the U.S. and worldwide.

On August 9th, Harper's Bazaar shared a photoshoot of Jin, known as the 'God of Beauty,' wearing Gucci products.

Right after the photos were released, a men's Marina Chain necklace priced at about $1,600 sold out quickly in the U.S. and Japan. In Japan, another chain necklace Jin wore, priced at around $560, also sold out instantly.

Other items like the G motif single earring ($350) and the Viscose Jersey Embroidered Sweatshirt ($1,900) also sold out fast.

A black backpack Jin carried, priced at about $3,000, sold out in Tokyo, and stores in Japan were overwhelmed with inquiries, reservations, and stock shortages. This shows Jin's huge popularity and influence as a global superstar.

Harper's Bazaar, with Jin on the cover, became a bestseller for pre-orders on Japan's Rakuten, further proving Jin's explosive popularity as the 'Visual King.'

Media outlets around the world quickly reported on Jin becoming the new face of Gucci. Major outlets like WWD, ABC's 'Good Morning America,' 'The Hollywood Reporter,' 'Teen Vogue,' 'V Magazine,' and Spanish music channel 'LOS40' all highlighted Jin's new role.

The international media outlet 'METRO.STYLE' even called Jin the global superstar representing Gucci in an article titled "BTS's Jin Is Now the Face of Gucci."

Earlier, on July 8th, when Jin was announced as the first global ambassador for the French high jewelry brand FRED, their website also crashed due to high traffic. Items Jin wore, including a necklace worth about $101,000 and earrings worth around $13,000, sold out quickly.

Even as Gucci's global ambassador, Jin continues to cause website crashes and rapid sell-outs, proving his unmatched popularity and power worldwide.

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Singer and actress IU is wowing fans with her stunning jewelry styling!

In a new campaign for the jewelry brand J.Estina, IU has been revealed as the muse for their 'ALL MY LOVE' collection, celebrating May's Family Month.

The campaign is catching everyone's eye as IU shines in a dreamy and romantic look.

In the photos, IU is seen wearing two beautiful dresses—a minimal beige one and a refreshing green long dress—perfectly paired with sparkling silver jewelry that reflects the light like sunshine.

The soft, glowing lighting adds an elegant and sophisticated touch to her already flawless style.

IU's elegance has always been a defining factor of her public image, and this jewelry campaign is no exception.

Fans can’t stop talking about her radiant look and graceful presence.

In addition to her fashion campaign, IU is also making waves with her upcoming project "21st Century Great Lady", where she will star alongside actor Byeon Woo Seok.

Fans of her acting career are eagerly anticipating her next big role.

With this dazzling jewelry look, IU continues to prove she’s a style icon both on and off-screen.

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