BTS's Jin, recently named a global ambassador for Gucci, continues to show his power as the 'Sold-Out King' with products selling out quickly.

On August 8th (KST), Gucci officially announced Jin as their global ambassador through their Instagram and other platforms.

The brand warmly welcomed him, sharing photos of Jin wearing items from Gucci's upcoming 2025 S/S men's collection, which hasn't been released yet.

As soon as the news broke, Gucci's official website in Japan saw a massive increase in traffic, causing it to crash. Jin also became the top Google search related to "Gucci" in the U.S. and worldwide.

On August 9th, Harper's Bazaar shared a photoshoot of Jin, known as the 'God of Beauty,' wearing Gucci products.

Right after the photos were released, a men's Marina Chain necklace priced at about $1,600 sold out quickly in the U.S. and Japan. In Japan, another chain necklace Jin wore, priced at around $560, also sold out instantly.

Other items like the G motif single earring ($350) and the Viscose Jersey Embroidered Sweatshirt ($1,900) also sold out fast.

A black backpack Jin carried, priced at about $3,000, sold out in Tokyo, and stores in Japan were overwhelmed with inquiries, reservations, and stock shortages. This shows Jin's huge popularity and influence as a global superstar.

Harper's Bazaar, with Jin on the cover, became a bestseller for pre-orders on Japan's Rakuten, further proving Jin's explosive popularity as the 'Visual King.'

Media outlets around the world quickly reported on Jin becoming the new face of Gucci. Major outlets like WWD, ABC's 'Good Morning America,' 'The Hollywood Reporter,' 'Teen Vogue,' 'V Magazine,' and Spanish music channel 'LOS40' all highlighted Jin's new role.

The international media outlet 'METRO.STYLE' even called Jin the global superstar representing Gucci in an article titled "BTS's Jin Is Now the Face of Gucci."

Earlier, on July 8th, when Jin was announced as the first global ambassador for the French high jewelry brand FRED, their website also crashed due to high traffic. Items Jin wore, including a necklace worth about $101,000 and earrings worth around $13,000, sold out quickly.

Even as Gucci's global ambassador, Jin continues to cause website crashes and rapid sell-outs, proving his unmatched popularity and power worldwide.

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Song Hye Kyo’s much-anticipated return to the big screen with The Black Nuns is making waves, as the film shoots straight to the number one spot in overall pre-sale rankings, even beating out Hyun Bin’s Harbin.

The Black Nuns is a chilling thriller about a group of individuals who perform forbidden rituals to save a boy possessed by a powerful evil spirit. And it’s already generating tons of buzz!

According to the Korean Film Council's integrated computer network, as of 11 AM on January 15, The Black Nuns is leading the pack with a 16.4% pre-sale rate, having sold 38,391 tickets in advance. This is a strong indicator of the film’s high pre-release anticipation, even with nine days still left before its official opening.

With its unique storyline and gripping visual appeal, The Black Nuns is expected to inject fresh energy into the upcoming theater season. Song Hye Kyo has been actively promoting the film, making appearances on tvN's You Quiz on the Block, the web variety show Jeong Jae Hyung's Fairy Table, and sharing vlog videos on the Davichi Kang Min Kyung channel. All of these efforts are driving the film’s rising pre-sale numbers.

The film is also drawing attention for its star-studded cast, which includes not only Song Hye Kyo but also Jeon Yeo Bin, Lee Jin Wook, and Moon Woo Jin, all of whom deliver impressive performances.

The Black Nuns is set to hit theaters on January 24, and it looks like it’s already on track to be a massive success.

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