BTS's Jin, recently named a global ambassador for Gucci, continues to show his power as the 'Sold-Out King' with products selling out quickly.

On August 8th (KST), Gucci officially announced Jin as their global ambassador through their Instagram and other platforms.

The brand warmly welcomed him, sharing photos of Jin wearing items from Gucci's upcoming 2025 S/S men's collection, which hasn't been released yet.

As soon as the news broke, Gucci's official website in Japan saw a massive increase in traffic, causing it to crash. Jin also became the top Google search related to "Gucci" in the U.S. and worldwide.

On August 9th, Harper's Bazaar shared a photoshoot of Jin, known as the 'God of Beauty,' wearing Gucci products.

Right after the photos were released, a men's Marina Chain necklace priced at about $1,600 sold out quickly in the U.S. and Japan. In Japan, another chain necklace Jin wore, priced at around $560, also sold out instantly.

Other items like the G motif single earring ($350) and the Viscose Jersey Embroidered Sweatshirt ($1,900) also sold out fast.

A black backpack Jin carried, priced at about $3,000, sold out in Tokyo, and stores in Japan were overwhelmed with inquiries, reservations, and stock shortages. This shows Jin's huge popularity and influence as a global superstar.

Harper's Bazaar, with Jin on the cover, became a bestseller for pre-orders on Japan's Rakuten, further proving Jin's explosive popularity as the 'Visual King.'

Media outlets around the world quickly reported on Jin becoming the new face of Gucci. Major outlets like WWD, ABC's 'Good Morning America,' 'The Hollywood Reporter,' 'Teen Vogue,' 'V Magazine,' and Spanish music channel 'LOS40' all highlighted Jin's new role.

The international media outlet 'METRO.STYLE' even called Jin the global superstar representing Gucci in an article titled "BTS's Jin Is Now the Face of Gucci."

Earlier, on July 8th, when Jin was announced as the first global ambassador for the French high jewelry brand FRED, their website also crashed due to high traffic. Items Jin wore, including a necklace worth about $101,000 and earrings worth around $13,000, sold out quickly.

Even as Gucci's global ambassador, Jin continues to cause website crashes and rapid sell-outs, proving his unmatched popularity and power worldwide.

Source: [1]

BTS’s J-Hope is keeping fans excited as he drops even more stunning concept photos for his highly anticipated new single!

On March 4, J-Hope released the second concept photo for his digital single "Sweet Dreams (feat. Miguel)" through BTS’s official social media, giving fans another glimpse into the warm and romantic theme of his comeback.

In the latest photos, J-Hope brings out the sweet and dreamy vibes of being in love—all in the most familiar place, his home.

He’s seen lying comfortably on a cozy rug, talking on the phone with a blissful smile, and daydreaming with his feet propped up on a chair.

Sitting on the edge of a bathtub, he looks completely relaxed, lost in thought, as the soft sunlight wraps around him, adding to the sentimental and heartwarming mood.

The dreamy setting and his gentle, love-filled expressions perfectly match the theme of "Sweet Dreams," making fans even more excited for the song’s release!

Before the official release, J-Hope will drop teaser videos on March 5 and 6, leading up to the big moment on March 7 at 2 PM KST.

To celebrate, J-Hope is also holding an exclusive offline fan event, "Sweet Dreamland," where 613 lucky ARMYs will get to experience the magic in person at 1 PM KST on March 7.

The number 613 isn’t random—it represents BTS’s debut date, June 13, showing J-Hope’s deep appreciation for his fans.

And don’t worry if you can’t be there in person—the event will be livestreamed on Weverse, so ARMYs all over the world can join in the fun!

"Sweet Dreams (feat. Miguel)" is a romantic serenade filled with J-Hope’s heartfelt emotions and a desire to love and be loved. With R&B star Miguel lending his smooth vocals to the track, anticipation is through the roof!

J-Hope has already started his first solo world tour with the "j-hope Tour ‘HOPE ON THE STAGE’ in SEOUL", held at the KSPO DOME from February 28 to March 2.

But he didn’t stop there—he surprised fans with a pre-release performance of "Sweet Dreams (feat. Miguel)," and the crowd went wild!

Even before the official release, the song is already getting rave reviews! On March 3, British music magazine NME gave the concert a five-star rating, praising J-Hope’s powerful stage presence and saying:

"It was clear how much he missed the stage, and that’s where he shines the brightest. He has already proven his abilities as a BTS member, and now, he has done so again as a solo artist. He fully showcased his talent and radiated an energy stronger than ever before."

With a new single, an exclusive fan event, and an exciting world tour ahead, J-Hope is set to dominate the music scene once again! Are you ready to experience "Sweet Dreams"?

Source (1)