Singer Kwon Eunbi has been recognized with the Rookie CF Star Award.

On the afternoon of the 18th, the '2024 MTN Broadcast Advertising Festival' awards ceremony took place at Crest72 in Jung-gu, Seoul.

Kwon Eunbi was honored with the Rookie CF Star Award, which acknowledges models who have made significant contributions to the advertising industry and gained public attention through broadcast commercials throughout the year.

Known as a 'blue chip' in the advertising world, Kwon Eunbi has been chosen as a model for various brands including beauty products, fashion, food, and online games, receiving continuous love from advertisers.

Expressing her gratitude, Kwon Eunbi said, "I am truly thankful to receive this valuable award. Since I was young, I dreamed of becoming a model after watching TV commercials. Now, receiving this award on my 10th debut anniversary fills me with happiness. I sincerely thank all the advertisers."

In addition to her achievements in modeling, Kwon Eunbi will debut as an actress in the upcoming Japanese movie 'Just Dropped My Smartphone,' set to release on November 1st. She will portray the lead role of Sumin in the final installment titled 'Final Hacking Game.'

The 'Broadcast Advertising Festival,' organized by Money Today Broadcasting (MTN), aims to celebrate advertisers and viewers alike, discover creative advertising messages, and contribute to the advancement of advertising culture. Established in 2009, this year marks its 16th edition.

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Lee Kyung Gyu's star-making influence goes beyond Kang Ho Dong, as Hong Jin Kyung shares how he helped her kickstart her career.

On the April 24 episode of KBS 2TV’s Problem Child in House, legendary comedian Lee Kyung Gyu appeared as a guest—and a touching story from the past was revealed.

Hong Jin Kyung surprised everyone when she said, “He’s the teacher for all of us. Personally, he’s the one who helped me debut.” She even pinned a carnation flower on his chest to show her gratitude.

Lee Kyung Gyu smiled and said, “I still remember when Hong Jin Kyung walked up the stairs onto the stage for the first time.”

Hong Jin Kyung then shared her journey to becoming a star. “I joined a supermodel contest, but only the top 3 winners were noticed in broadcasting. I got a special prize, so I had no chance to be on TV."

She continued, "At first, I was just a backup for a show. But somehow, I became a regular the next week. I never knew why."

She added, "I thought the PD gave me a shot. But then one day, I randomly met Kyung Gyu sunbae, and he told me it was actually him who recommended me.”

Kim Sook asked with a smile, “So Kyung Gyu sunbae said nice things about you to the PD?”

Lee Kyung Gyu playfully replied, “Don’t say it in such a childish way,” making everyone laugh.

He then explained more seriously, “The show was Scoop TV Entertainment, and I was pretty much the main MC. When Jin Kyung showed up, I saw her determination and passion."

He added, "While others didn’t seem serious, she really stood out. I told the PD, ‘She seems unique. Why not keep her on the show?’”

Kim Jong Kook chimed in, “So if the main MC said that, doesn’t that mean you basically got her in?”

That made Lee Kyung Gyu happy. He grinned and replied, “Exactly! You speak well. Be like him!”

He added, “After that, Jin Kyung’s career took off. She started doing shows with Lee Young Ja and just kept going.”

Fans are now calling Lee Kyung Gyu not only a top MC, but also a quiet star-maker behind the scenes!

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