Singer Lim Young Woong has clinched the top spot in the July ad model brand reputation rankings.

On July 4th, Lim Young Woong was announced as the leading ad model for July 2024 by the Korean Corporate Reputation Research Institute. Following Lim Young Woong in the rankings were Lee Jung Jae in 2nd place, Byeon Woo Seok in 3rd, Yoo Jae Suk in 4th, and BTS in 5th.

Lim Young Woong achieved a brand reputation index of 1,991,745, with a participation index of 324,315, media index of 547,076, communication index of 609,408, and community index of 510,946.

Director Koo Chang Hwan of the Korean Corporate Reputation Research Institute analyzed the brand through link analysis, stating, "In the link analysis for Lim Young Woong's ad brand, 'genuine, high purchasing power, attention-grabbing' were highlighted. In keyword analysis, 'Hana Financial, Chungjangjang, Sunlight-infused Soy Sauce' were prominently featured. The analysis of sentiment ratio for Lim Young Woong's ad brand showed a positive ratio of 87.03%."

The Korean Corporate Reputation Research Institute measured the brand reputation index using consumer behavior analysis from June 4th to July 4th, 2024, based on 28,724,791 pieces of ad model brand big data. Compared to June, the data decreased by 1.32%.

The brand reputation index reflects how consumers' online habits significantly influence brand consumption. The ad model brand reputation analysis measures the relationship between ad model brands and consumers, evaluating positivity/negativity, media interest, consumer interest, and communication volume.

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Actress Kang Ye Won got emotional as she opened up about why she took a break from broadcasting and why she’s finally giving love a chance.

On the March 3 episode of tvN STORY’s Can I Love Now?, Kang Ye Won made her debut as a new participant looking for romance.

During the broadcast, she revealed that negative online comments had deeply affected her. "I used to cry all the time reading comments. I get hurt easily. What might be a small wound for others feels like a huge blow to me," she shared, expressing the stress she faced from malicious remarks.

She also admitted that at one point, she wanted to leave everything behind. "I kept thinking, ‘How long do I have to keep working this hard?’ and it became overwhelming."

She added, "At one point, I thought, ‘I should just quit everything and move to the countryside,’ and that idea actually gave me peace," she confessed.

When it came to dating, Kang Ye Won shared that she had always been content watching others fall in love.

"It never worked out for me. I wasn’t the type to ask for introductions either. I just found comfort in living as an observer. Maybe it’s my fate. I’m fearful, and I lack courage. If I feel like someone might hurt me, I block them out from the start," she admitted.

However, the actress revealed that she ultimately joined Can I Love Now? for her father. "My dad was born in 1943. He had me late in life, and his health isn’t great."

She added, "I realized that if I continue living alone like this, I won’t be able to give my parents any hope until the moment they pass away," she said with tears in her eyes. "My perspective on life has changed. I no longer think just about myself, but about my parents."

Kang Ye Won’s heartfelt confession touched many viewers, leaving fans rooting for her to find happiness.

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