• Lim Young Woong Tops July Ad Model Brand Reputation Rankings

    Singer Lim Young Woong has clinched the top spot in the July ad model brand reputation rankings.

    On July 4th, Lim Young Woong was announced as the leading ad model for July 2024 by the Korean Corporate Reputation Research Institute. Following Lim Young Woong in the rankings were Lee Jung Jae in 2nd place, Byeon Woo Seok in 3rd, Yoo Jae Suk in 4th, and BTS in 5th.

    Lim Young Woong achieved a brand reputation index of 1,991,745, with a participation index of 324,315, media index of 547,076, communication index of 609,408, and community index of 510,946.

    Director Koo Chang Hwan of the Korean Corporate Reputation Research Institute analyzed the brand through link analysis, stating, "In the link analysis for Lim Young Woong's ad brand, 'genuine, high purchasing power, attention-grabbing' were highlighted. In keyword analysis, 'Hana Financial, Chungjangjang, Sunlight-infused Soy Sauce' were prominently featured. The analysis of sentiment ratio for Lim Young Woong's ad brand showed a positive ratio of 87.03%."

    The Korean Corporate Reputation Research Institute measured the brand reputation index using consumer behavior analysis from June 4th to July 4th, 2024, based on 28,724,791 pieces of ad model brand big data. Compared to June, the data decreased by 1.32%.

    The brand reputation index reflects how consumers' online habits significantly influence brand consumption. The ad model brand reputation analysis measures the relationship between ad model brands and consumers, evaluating positivity/negativity, media interest, consumer interest, and communication volume.

    Source [1]

  • Park Seul Gi praises Byeon Woo Seok's kind heart during a fan meeting that felt like a fairy tale

    Broadcaster Park Seul Gi recently shared a heartwarming update about her reunion with actor Byeon Woo Seok, proving that his kind and gentle personality hasn’t changed at all.

    On April 2nd, Park Seul Gi posted several photos on her social media, along with the caption, "It’s been a while since I saw Woo Seok, and he is still so kind and gentle".

    The photos featured Park Seul Gi hosting a fan meeting event for Byeon Woo Seok, organized by a coffee brand.

    In the pictures, Park Seul Gi and Byeon Woo Seok looked close and friendly, highlighting their strong bond. Byeon Woo Seok, standing at 190 cm, even bent down to match Park Seul Gi’s height, showcasing his thoughtful nature.

    Park Seul Gi shared more about the event, saying, "I made a meeting that felt like a fairy tale, with actor Byeon Woo Seok and the adorable ‘Tong Tong’ (the nickname for Byeon Woo Seok’s fan club) all gathered together! There were many moments where my heart raced, but it was an hour where I stayed focused and did my best."

    She also expressed her gratitude, saying, "I’m really thankful for and happy about the Tong Tong fans who always greet me warmly, not just actor Woo Seok. Is there any April Fools’ Day more unbelievable than this!? Let’s run through April with energy!"

    Park Seul Gi, who married a non-celebrity in 2016 and has two daughters, continues to stay busy hosting various events.

    Byeon, who gained love through the tvN show Lovely Runner, has already chosen his next project, the upcoming MBC drama 21st Century Prince's Wife.

    He’s also been making a positive impact, recently donating 100 million won to the Hope Bridge National Disaster Relief Association to help wildfire victims.

    Source: [1]