Singer Lim Young Woong has clinched the top spot in the July ad model brand reputation rankings.

On July 4th, Lim Young Woong was announced as the leading ad model for July 2024 by the Korean Corporate Reputation Research Institute. Following Lim Young Woong in the rankings were Lee Jung Jae in 2nd place, Byeon Woo Seok in 3rd, Yoo Jae Suk in 4th, and BTS in 5th.

Lim Young Woong achieved a brand reputation index of 1,991,745, with a participation index of 324,315, media index of 547,076, communication index of 609,408, and community index of 510,946.

Director Koo Chang Hwan of the Korean Corporate Reputation Research Institute analyzed the brand through link analysis, stating, "In the link analysis for Lim Young Woong's ad brand, 'genuine, high purchasing power, attention-grabbing' were highlighted. In keyword analysis, 'Hana Financial, Chungjangjang, Sunlight-infused Soy Sauce' were prominently featured. The analysis of sentiment ratio for Lim Young Woong's ad brand showed a positive ratio of 87.03%."

The Korean Corporate Reputation Research Institute measured the brand reputation index using consumer behavior analysis from June 4th to July 4th, 2024, based on 28,724,791 pieces of ad model brand big data. Compared to June, the data decreased by 1.32%.

The brand reputation index reflects how consumers' online habits significantly influence brand consumption. The ad model brand reputation analysis measures the relationship between ad model brands and consumers, evaluating positivity/negativity, media interest, consumer interest, and communication volume.

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BTS member Jimin made history at the 2024 MAMA AWARDS, becoming the first solo artist ever to win the prestigious Visa Fan’s Choice of the Year award.

On November 22, Jimin was honored with the Fan’s Choice of the Year award at the 2024 MAMA AWARDS JAPAN, held at the Kyocera Dome in Osaka, Japan. This marks a huge milestone in his career, especially considering his ongoing military service.

Jimin made history as the first solo artist to win the Fan’s Choice of the Year award, a category that BTS had dominated for six years since its debut in 2018.

In addition to this achievement, Jimin also took home the Fan’s Choice Grand Prize, making him a two-time winner at this year’s awards.

Although Jimin couldn't attend the ceremony due to his military service, his name was met with loud cheers from fans when announced.

His incredible win continues to prove his global influence as a solo artist. Jimin had also won Best Male Artist at the 2023 MAMA AWARDS, marking back-to-back wins at the event.

The MAMA AWARDS praised Jimin for his groundbreaking achievements, saying, “As the first K-pop solo artist to reach 4 billion streams and set the longest-running #1 record for a Korean artist, Jimin has proven his influence as a world-class artist and global pop star.”

Jimin's win also made him the first solo artist to claim a grand prize at the MAMA AWARDS in 10 years, with his achievement sparking excitement worldwide.

On X (formerly Twitter), the hashtag “CONGRATULATIONS JIMIN” topped the trends, while “우리지민이상받았네” (Our Jimin Got the Award) reached the #1 spot in Korea.

Jimin’s ongoing success continues to shine even during his military service. He was also recently named Best K-pop at the 2024 MTV Europe Music Awards and continues to be recognized for his charitable efforts, including a recent donation of 100 million KRW to the National Defense Soldier and Veteran Love Fund.

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