• BTS Jin Surpasses Jang Won Young and Cha Eun Woo to Rank First in June Idol Individual Brand Reputation

    BTS' Jin has ranked first in the June Idol Individual Brand Reputation.

    The Korea Corporate Reputation Research Institute extracted 110,769,278 pieces of idol individual brand big data from May 29, 2024, to June 29, 2024, to analyze the brand reputation of 1,730 idols.

    They measured consumer participation, media coverage, communication, and community engagement indices to analyze the brand reputation index. Compared to the 73,949,817 pieces of idol individual brand big data from last May, there was a 49.79% increase.

    The brand reputation index is a metric created through big data analysis, finding that consumers' online habits significantly impact brand consumption.

    This analysis of idol individual brand reputation evaluates the positive and negative assessments, media interest, consumer engagement, and communication volume related to idol brands. It also includes monitoring by brand reputation editors and risk assessment.

    The top 30 rankings for June 2024 Idol Individual Brand Reputation are as follows: BTS Jin, IVE's Jang Won Young, ASTRO's Cha Eun Woo, BTS Jungkook, IVE's An Yu Jin, BTS Jimin, BLACKPINK Jennie, BTS J-Hope, Girls' Generation Taeyeon, BTS V, BTS RM, THE BOYZ Juyeon, BLACKPINK Jisoo, BLACKPINK Lisa, Red Velvet Joy, Red Velvet Seulgi, BTS Suga, Red Velvet Irene, Red Velvet Wendy, WANNA ONE Kang Daniel, Girls' Generation Yoona, BLACKPINK Rosé, SEVENTEEN Joshua, aespa Karina, TWICE Jihyo, cignature Jee Won, OH MY GIRL Mimi, Apink Jung Eunji, RIIZE Wonbin, and THE BOYZ Younghoon.

    Koo Chang Hwan, the director of the Korea Corporate Reputation Research Institute, said, "In the June 2024 Idol Individual Brand Reputation rankings, BTS's Jin topped the list. Comparing the idol individual brand big data from last May, there was a 49.79% increase. Detailed analysis shows a 20.76% decrease in brand consumption, a 15.69% increase in brand issues, a 63.92% increase in brand communication, and an 85.72% increase in brand diffusion."

    He added, "In link analysis, the top-ranking keywords for BTS's Jin in June 2024 Idol Individual Brand Reputation were 'discharged, congratulate, attractive,' and in keyword analysis, 'free hug, Billboard, Super Tuna' were prominent. The positive ratio of big data was recorded at 90.21%."

    Source[1]

  • BTS’s Jungkook Makes History Again as ‘Seven’ Enters Spotify’s Top 90 Most-Streamed Songs — The ONLY Asian Song on the List

    BTS’s Jungkook is once again proving his global power, setting another huge record on Spotify! His solo debut song "Seven" has officially entered Spotify’s Top 90 most-streamed songs of all time, making him the ONLY Asian artist on the list!

    On March 14 (KST), "Seven" reached an insane 2,251,263,698 streams, landing at No. 89 on Spotify’s all-time most-streamed songs chart.

    What makes this even more impressive?
    Jungkook is the only Asian artist in the Top 90!
    "Seven" has surpassed major global hits like Charlie Puth’s "We Don’t Talk Anymore", Sam Smith’s "I’m Not The Only One", and Maroon 5’s "Payphone"!

    Jungkook’s "Seven" has been breaking Spotify records left and right, proving its status as a global mega-hit:


    Fastest song in Spotify history to reach 100M, 900M, 1B, and 1.1B streams!
    First K-pop solo song to chart on Spotify’s Daily Top Songs Global chart for 600 days!
    Longest-charting song by an Asian solo artist on Spotify’s Weekly Top Songs Global chart (86 weeks and counting!)!

    And let’s not forget—back in January 2025, "Seven" ranked No. 11 on Spotify’s list of Most-Streamed Songs of the 2020s, proving its long-lasting popularity!

    Even with new music constantly being released, "Seven" continues to dominate charts and break records.

    Fans worldwide are celebrating Jungkook’s unstoppable success, and with his influence only growing stronger, everyone is waiting to see what he does next!

    "Jungkook is rewriting history! No one can match his impact!"
    "He’s carrying K-pop on his back! The only Asian artist in the Top 90? Insane!"
    "‘Seven’ is a masterpiece and deserves all the success!"

    With Jungkook continuing to set new records, what do you think his next big achievement will be?

    Source (1)