BTS' Jin has ranked first in the June Idol Individual Brand Reputation.

The Korea Corporate Reputation Research Institute extracted 110,769,278 pieces of idol individual brand big data from May 29, 2024, to June 29, 2024, to analyze the brand reputation of 1,730 idols.

They measured consumer participation, media coverage, communication, and community engagement indices to analyze the brand reputation index. Compared to the 73,949,817 pieces of idol individual brand big data from last May, there was a 49.79% increase.

The brand reputation index is a metric created through big data analysis, finding that consumers' online habits significantly impact brand consumption.

This analysis of idol individual brand reputation evaluates the positive and negative assessments, media interest, consumer engagement, and communication volume related to idol brands. It also includes monitoring by brand reputation editors and risk assessment.

The top 30 rankings for June 2024 Idol Individual Brand Reputation are as follows: BTS Jin, IVE's Jang Won Young, ASTRO's Cha Eun Woo, BTS Jungkook, IVE's An Yu Jin, BTS Jimin, BLACKPINK Jennie, BTS J-Hope, Girls' Generation Taeyeon, BTS V, BTS RM, THE BOYZ Juyeon, BLACKPINK Jisoo, BLACKPINK Lisa, Red Velvet Joy, Red Velvet Seulgi, BTS Suga, Red Velvet Irene, Red Velvet Wendy, WANNA ONE Kang Daniel, Girls' Generation Yoona, BLACKPINK Rosé, SEVENTEEN Joshua, aespa Karina, TWICE Jihyo, cignature Jee Won, OH MY GIRL Mimi, Apink Jung Eunji, RIIZE Wonbin, and THE BOYZ Younghoon.

Koo Chang Hwan, the director of the Korea Corporate Reputation Research Institute, said, "In the June 2024 Idol Individual Brand Reputation rankings, BTS's Jin topped the list. Comparing the idol individual brand big data from last May, there was a 49.79% increase. Detailed analysis shows a 20.76% decrease in brand consumption, a 15.69% increase in brand issues, a 63.92% increase in brand communication, and an 85.72% increase in brand diffusion."

He added, "In link analysis, the top-ranking keywords for BTS's Jin in June 2024 Idol Individual Brand Reputation were 'discharged, congratulate, attractive,' and in keyword analysis, 'free hug, Billboard, Super Tuna' were prominent. The positive ratio of big data was recorded at 90.21%."

Source[1]

Former BTOB member Jung Ilhoon has shared his thoughts on returning to the music scene after a five-year hiatus.

On November 24, Jung Ilhoon announced his comeback through Instagram, revealing his new single, Lullaby.

He expressed his gratitude, writing, “It’s been a while, but I’m happy to greet you with the single Lullaby. Thank you to the fans who supported me during this long wait, and I’m also grateful to everyone who helped me along the way.”

He also reflected on the emotional significance of his return, saying, “This feels like a moment we both dreamed of—fans and I alike—which makes it especially meaningful. I hope you’ll continue to support me as I move forward.”

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Jung Ilhoon first debuted with BTOB in 2012 and gained recognition for his talent as a rapper and songwriter. However, in 2020, he left the group after admitting to charges of habitual marijuana use.

Initially sentenced to two years in prison, his sentence was later reduced to a suspended sentence of three years during an appeal, allowing for his release.

Following the incident, he publicly apologized, saying, “I deeply regret the harm I caused to society and the disappointment I brought to those who trusted me. I promise to live righteously and not bring pain to anyone again.”

Fans are now eagerly awaiting Ilhoon’s new single, Lullaby, marking his first step back into the music world.

Source: [1]