BTS' Jin has ranked first in the June Idol Individual Brand Reputation.

The Korea Corporate Reputation Research Institute extracted 110,769,278 pieces of idol individual brand big data from May 29, 2024, to June 29, 2024, to analyze the brand reputation of 1,730 idols.

They measured consumer participation, media coverage, communication, and community engagement indices to analyze the brand reputation index. Compared to the 73,949,817 pieces of idol individual brand big data from last May, there was a 49.79% increase.

The brand reputation index is a metric created through big data analysis, finding that consumers' online habits significantly impact brand consumption.

This analysis of idol individual brand reputation evaluates the positive and negative assessments, media interest, consumer engagement, and communication volume related to idol brands. It also includes monitoring by brand reputation editors and risk assessment.

The top 30 rankings for June 2024 Idol Individual Brand Reputation are as follows: BTS Jin, IVE's Jang Won Young, ASTRO's Cha Eun Woo, BTS Jungkook, IVE's An Yu Jin, BTS Jimin, BLACKPINK Jennie, BTS J-Hope, Girls' Generation Taeyeon, BTS V, BTS RM, THE BOYZ Juyeon, BLACKPINK Jisoo, BLACKPINK Lisa, Red Velvet Joy, Red Velvet Seulgi, BTS Suga, Red Velvet Irene, Red Velvet Wendy, WANNA ONE Kang Daniel, Girls' Generation Yoona, BLACKPINK Rosé, SEVENTEEN Joshua, aespa Karina, TWICE Jihyo, cignature Jee Won, OH MY GIRL Mimi, Apink Jung Eunji, RIIZE Wonbin, and THE BOYZ Younghoon.

Koo Chang Hwan, the director of the Korea Corporate Reputation Research Institute, said, "In the June 2024 Idol Individual Brand Reputation rankings, BTS's Jin topped the list. Comparing the idol individual brand big data from last May, there was a 49.79% increase. Detailed analysis shows a 20.76% decrease in brand consumption, a 15.69% increase in brand issues, a 63.92% increase in brand communication, and an 85.72% increase in brand diffusion."

He added, "In link analysis, the top-ranking keywords for BTS's Jin in June 2024 Idol Individual Brand Reputation were 'discharged, congratulate, attractive,' and in keyword analysis, 'free hug, Billboard, Super Tuna' were prominent. The positive ratio of big data was recorded at 90.21%."

Source[1]

Lee Kyung Gyu's star-making influence goes beyond Kang Ho Dong, as Hong Jin Kyung shares how he helped her kickstart her career.

On the April 24 episode of KBS 2TV’s Problem Child in House, legendary comedian Lee Kyung Gyu appeared as a guest—and a touching story from the past was revealed.

Hong Jin Kyung surprised everyone when she said, “He’s the teacher for all of us. Personally, he’s the one who helped me debut.” She even pinned a carnation flower on his chest to show her gratitude.

Lee Kyung Gyu smiled and said, “I still remember when Hong Jin Kyung walked up the stairs onto the stage for the first time.”

Hong Jin Kyung then shared her journey to becoming a star. “I joined a supermodel contest, but only the top 3 winners were noticed in broadcasting. I got a special prize, so I had no chance to be on TV."

She continued, "At first, I was just a backup for a show. But somehow, I became a regular the next week. I never knew why."

She added, "I thought the PD gave me a shot. But then one day, I randomly met Kyung Gyu sunbae, and he told me it was actually him who recommended me.”

Kim Sook asked with a smile, “So Kyung Gyu sunbae said nice things about you to the PD?”

Lee Kyung Gyu playfully replied, “Don’t say it in such a childish way,” making everyone laugh.

He then explained more seriously, “The show was Scoop TV Entertainment, and I was pretty much the main MC. When Jin Kyung showed up, I saw her determination and passion."

He added, "While others didn’t seem serious, she really stood out. I told the PD, ‘She seems unique. Why not keep her on the show?’”

Kim Jong Kook chimed in, “So if the main MC said that, doesn’t that mean you basically got her in?”

That made Lee Kyung Gyu happy. He grinned and replied, “Exactly! You speak well. Be like him!”

He added, “After that, Jin Kyung’s career took off. She started doing shows with Lee Young Ja and just kept going.”

Fans are now calling Lee Kyung Gyu not only a top MC, but also a quiet star-maker behind the scenes!

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