BTS‘ Jin has ranked first in the June Idol Individual Brand Reputation.
The Korea Corporate Reputation Research Institute extracted 110,769,278 pieces of idol individual brand big data from May 29, 2024, to June 29, 2024, to analyze the brand reputation of 1,730 idols.
They measured consumer participation, media coverage, communication, and community engagement indices to analyze the brand reputation index. Compared to the 73,949,817 pieces of idol individual brand big data from last May, there was a 49.79% increase.
The brand reputation index is a metric created through big data analysis, finding that consumers’ online habits significantly impact brand consumption.
This analysis of idol individual brand reputation evaluates the positive and negative assessments, media interest, consumer engagement, and communication volume related to idol brands. It also includes monitoring by brand reputation editors and risk assessment.
The top 30 rankings for June 2024 Idol Individual Brand Reputation are as follows: BTS Jin, IVE’s Jang Won Young, ASTRO’s Cha Eun Woo, BTS Jungkook, IVE’s An Yu Jin, BTS Jimin, BLACKPINK Jennie, BTS J-Hope, Girls’ Generation Taeyeon, BTS V, BTS RM, THE BOYZ Juyeon, BLACKPINK Jisoo, BLACKPINK Lisa, Red Velvet Joy, Red Velvet Seulgi, BTS Suga, Red Velvet Irene, Red Velvet Wendy, WANNA ONE Kang Daniel, Girls’ Generation Yoona, BLACKPINK Rosé, SEVENTEEN Joshua, aespa Karina, TWICE Jihyo, cignature Jee Won, OH MY GIRL Mimi, Apink Jung Eunji, RIIZE Wonbin, and THE BOYZ Younghoon.
Koo Chang Hwan, the director of the Korea Corporate Reputation Research Institute, said, “In the June 2024 Idol Individual Brand Reputation rankings, BTS’s Jin topped the list. Comparing the idol individual brand big data from last May, there was a 49.79% increase. Detailed analysis shows a 20.76% decrease in brand consumption, a 15.69% increase in brand issues, a 63.92% increase in brand communication, and an 85.72% increase in brand diffusion.”
He added, “In link analysis, the top-ranking keywords for BTS’s Jin in June 2024 Idol Individual Brand Reputation were ‘discharged, congratulate, attractive,’ and in keyword analysis, ‘free hug, Billboard, Super Tuna’ were prominent. The positive ratio of big data was recorded at 90.21%.”
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