Byeon Woo Seok Tops Actor Brand Reputation Rankings for June, Chun Woo Hee and Ma Dong Seok Follow

Byeon Woo Seok has clinched the top spot in the actor brand rankings for June 2024.

On the 27th, Changhwan Koo, director of the Korean Corporate Reputation Research Institute, commented, “Byeon Woo Seok‘s brand has established itself as a trendsetter in the fields of acting and modeling. Cheon Woo Hee, recognized for her outstanding performances, secured 2nd place, while Ma Dong Seok, known for achieving triple 10-million-view status with ‘The Outlaws’, took 3rd.”

The Korean Corporate Reputation Research Institute analyzed brand big data for 100 actors active in dramas, movies, and OTT platforms from May 27, 2024, to June 27, 2024. Factors such as consumer participation, media coverage, communication volume, and community engagement were used to quantify the brand reputation algorithmically.

With the OTT market expanding and actors engaging in broader activities, the analysis of big data has evolved to encompass various media platforms beyond traditional film and broadcasting.

The actor brand reputation analysis involved a comprehensive examination of participation, media presence, communication effectiveness, and community impact. This approach extracts and evaluates brand big data, studying consumer behavior through reputation algorithms that assess participation value, communication value, media value, community value, and social impact with weighted metrics.

Such brand big data analysis helps gauge both positive and negative perceptions of brands, assesses media sources and interest levels, measures consumer engagement and communication volume, tracks community discussions and responses, and evaluates content popularity and reception.

Here is the top 30 actor brand reputation rankings for June 2024:

  1. Byeon Woo Seok
  2. Cheon Woo Hee
  3. Ma Dong Seok
  4. Song Seung Heon
  5. Lee Jung Jae
  6. Kim Hye Yoon
  7. Song Geon Hee
  8. Roh Jeong Eui
  9. Son Seok Gu
  10. Wi Ha Joon
  11. Kang Dong Won
  12. Kim Hee Sun
  13. Kim Moo Yeol
  14. Ji Sung
  15. Jang Ki Yong
  16. Tang Wei
  17. Park Ji Hwan
  18. Go Yoon Jung
  19. Park So Yi
  20. Jung Ryeo Won
  21. Suhyun
  22. Park Sang Won
  23. Lee Chae Min
  24. Gong Yoo
  25. Lee Hye Young
  26. Ryu Jun Yeol
  27. Lee Byung Hun
  28. Song Joong Ki
  29. Park Seo Joon
  30. Ha Jung Woo



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