Byeon Woo Seok has clinched the top spot in the actor brand rankings for June 2024.

On the 27th, Changhwan Koo, director of the Korean Corporate Reputation Research Institute, commented, "Byeon Woo Seok's brand has established itself as a trendsetter in the fields of acting and modeling. Cheon Woo Hee, recognized for her outstanding performances, secured 2nd place, while Ma Dong Seok, known for achieving triple 10-million-view status with 'The Outlaws', took 3rd."

The Korean Corporate Reputation Research Institute analyzed brand big data for 100 actors active in dramas, movies, and OTT platforms from May 27, 2024, to June 27, 2024. Factors such as consumer participation, media coverage, communication volume, and community engagement were used to quantify the brand reputation algorithmically.

With the OTT market expanding and actors engaging in broader activities, the analysis of big data has evolved to encompass various media platforms beyond traditional film and broadcasting.

The actor brand reputation analysis involved a comprehensive examination of participation, media presence, communication effectiveness, and community impact. This approach extracts and evaluates brand big data, studying consumer behavior through reputation algorithms that assess participation value, communication value, media value, community value, and social impact with weighted metrics.

Such brand big data analysis helps gauge both positive and negative perceptions of brands, assesses media sources and interest levels, measures consumer engagement and communication volume, tracks community discussions and responses, and evaluates content popularity and reception.

Here is the top 30 actor brand reputation rankings for June 2024:

1. Byeon Woo Seok
2. Cheon Woo Hee
3. Ma Dong Seok
4. Song Seung Heon
5. Lee Jung Jae
6. Kim Hye Yoon
7. Song Geon Hee
8. Roh Jeong Eui
9. Son Seok Gu
10. Wi Ha Joon
11. Kang Dong Won
12. Kim Hee Sun
13. Kim Moo Yeol
14. Ji Sung
15. Jang Ki Yong
16. Tang Wei
17. Park Ji Hwan
18. Go Yoon Jung
19. Park So Yi
20. Jung Ryeo Won
21. Suhyun
22. Park Sang Won
23. Lee Chae Min
24. Gong Yoo
25. Lee Hye Young
26. Ryu Jun Yeol
27. Lee Byung Hun
28. Song Joong Ki
29. Park Seo Joon
30. Ha Jung Woo

Source(1)

Former BTOB member Jung Ilhoon has shared his thoughts on returning to the music scene after a five-year hiatus.

On November 24, Jung Ilhoon announced his comeback through Instagram, revealing his new single, Lullaby.

He expressed his gratitude, writing, “It’s been a while, but I’m happy to greet you with the single Lullaby. Thank you to the fans who supported me during this long wait, and I’m also grateful to everyone who helped me along the way.”

He also reflected on the emotional significance of his return, saying, “This feels like a moment we both dreamed of—fans and I alike—which makes it especially meaningful. I hope you’ll continue to support me as I move forward.”

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Jung Ilhoon first debuted with BTOB in 2012 and gained recognition for his talent as a rapper and songwriter. However, in 2020, he left the group after admitting to charges of habitual marijuana use.

Initially sentenced to two years in prison, his sentence was later reduced to a suspended sentence of three years during an appeal, allowing for his release.

Following the incident, he publicly apologized, saying, “I deeply regret the harm I caused to society and the disappointment I brought to those who trusted me. I promise to live righteously and not bring pain to anyone again.”

Fans are now eagerly awaiting Ilhoon’s new single, Lullaby, marking his first step back into the music world.

Source: [1]