Byeon Woo Seok has clinched the top spot in the actor brand rankings for June 2024.

On the 27th, Changhwan Koo, director of the Korean Corporate Reputation Research Institute, commented, "Byeon Woo Seok's brand has established itself as a trendsetter in the fields of acting and modeling. Cheon Woo Hee, recognized for her outstanding performances, secured 2nd place, while Ma Dong Seok, known for achieving triple 10-million-view status with 'The Outlaws', took 3rd."

The Korean Corporate Reputation Research Institute analyzed brand big data for 100 actors active in dramas, movies, and OTT platforms from May 27, 2024, to June 27, 2024. Factors such as consumer participation, media coverage, communication volume, and community engagement were used to quantify the brand reputation algorithmically.

With the OTT market expanding and actors engaging in broader activities, the analysis of big data has evolved to encompass various media platforms beyond traditional film and broadcasting.

The actor brand reputation analysis involved a comprehensive examination of participation, media presence, communication effectiveness, and community impact. This approach extracts and evaluates brand big data, studying consumer behavior through reputation algorithms that assess participation value, communication value, media value, community value, and social impact with weighted metrics.

Such brand big data analysis helps gauge both positive and negative perceptions of brands, assesses media sources and interest levels, measures consumer engagement and communication volume, tracks community discussions and responses, and evaluates content popularity and reception.

Here is the top 30 actor brand reputation rankings for June 2024:

1. Byeon Woo Seok
2. Cheon Woo Hee
3. Ma Dong Seok
4. Song Seung Heon
5. Lee Jung Jae
6. Kim Hye Yoon
7. Song Geon Hee
8. Roh Jeong Eui
9. Son Seok Gu
10. Wi Ha Joon
11. Kang Dong Won
12. Kim Hee Sun
13. Kim Moo Yeol
14. Ji Sung
15. Jang Ki Yong
16. Tang Wei
17. Park Ji Hwan
18. Go Yoon Jung
19. Park So Yi
20. Jung Ryeo Won
21. Suhyun
22. Park Sang Won
23. Lee Chae Min
24. Gong Yoo
25. Lee Hye Young
26. Ryu Jun Yeol
27. Lee Byung Hun
28. Song Joong Ki
29. Park Seo Joon
30. Ha Jung Woo

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Kim Jae Joong couldn’t hold back his tears as he experienced an emotional moment with his father.

On April 4, the KBS 2TV show "New Menu Launching: Pyeon Restaurant" aired a heartwarming episode where Kim Jae Joong, the youngest of nine siblings, threw a special celebration for his parents’ 60th wedding anniversary.

The star took charge of everything—planning, organizing, and hosting the event—as a grand gesture to show his gratitude for everything his parents had done for him and his siblings.

Kim Jae Joong rented a luxurious banquet hall at a five-star hotel for the celebration. He made sure to select food that would please all of his family, including his parents and siblings.

With his large family in attendance, the venue was filled with love and joy. Kim Jae Joong’s nine siblings all bowed deeply to thank their parents for raising them, showing immense respect and love.

As his father saw all of his children gathered in one place, he couldn’t help but express his pride, saying, “Are all these really my children?” But his emotions quickly took a turn as he shared his feelings of regret. “I feel sorry that I couldn’t do better for you, I’m sorry I couldn’t do as much as others did. But I’m so thankful that you all grew up so well,” he said, with tears starting to form in his eyes.

It was the first time Kim Jae Joong had seen his father cry. Overcome with emotion, he said, “I know my father’s life very well, so I couldn’t help but cry too.” The entire family shared in the tears, shouting, “We love you, Dad,” creating an unforgettable moment that moved everyone to tears.

The touching episode aired on April 4 at 8:30 PM, showing viewers the deep love and gratitude Kim Jae Joong and his siblings have for their parents.

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