Byeon Woo Seok has clinched the top spot in the actor brand rankings for June 2024.
On the 27th, Changhwan Koo, director of the Korean Corporate Reputation Research Institute, commented, “Byeon Woo Seok‘s brand has established itself as a trendsetter in the fields of acting and modeling. Cheon Woo Hee, recognized for her outstanding performances, secured 2nd place, while Ma Dong Seok, known for achieving triple 10-million-view status with ‘The Outlaws’, took 3rd.”
The Korean Corporate Reputation Research Institute analyzed brand big data for 100 actors active in dramas, movies, and OTT platforms from May 27, 2024, to June 27, 2024. Factors such as consumer participation, media coverage, communication volume, and community engagement were used to quantify the brand reputation algorithmically.
With the OTT market expanding and actors engaging in broader activities, the analysis of big data has evolved to encompass various media platforms beyond traditional film and broadcasting.
The actor brand reputation analysis involved a comprehensive examination of participation, media presence, communication effectiveness, and community impact. This approach extracts and evaluates brand big data, studying consumer behavior through reputation algorithms that assess participation value, communication value, media value, community value, and social impact with weighted metrics.
Such brand big data analysis helps gauge both positive and negative perceptions of brands, assesses media sources and interest levels, measures consumer engagement and communication volume, tracks community discussions and responses, and evaluates content popularity and reception.
Here is the top 30 actor brand reputation rankings for June 2024:
- Byeon Woo Seok
- Cheon Woo Hee
- Ma Dong Seok
- Song Seung Heon
- Lee Jung Jae
- Kim Hye Yoon
- Song Geon Hee
- Roh Jeong Eui
- Son Seok Gu
- Wi Ha Joon
- Kang Dong Won
- Kim Hee Sun
- Kim Moo Yeol
- Ji Sung
- Jang Ki Yong
- Tang Wei
- Park Ji Hwan
- Go Yoon Jung
- Park So Yi
- Jung Ryeo Won
- Suhyun
- Park Sang Won
- Lee Chae Min
- Gong Yoo
- Lee Hye Young
- Ryu Jun Yeol
- Lee Byung Hun
- Song Joong Ki
- Park Seo Joon
- Ha Jung Woo
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