Byeon Woo Seok has clinched the top spot in the actor brand rankings for June 2024.

On the 27th, Changhwan Koo, director of the Korean Corporate Reputation Research Institute, commented, "Byeon Woo Seok's brand has established itself as a trendsetter in the fields of acting and modeling. Cheon Woo Hee, recognized for her outstanding performances, secured 2nd place, while Ma Dong Seok, known for achieving triple 10-million-view status with 'The Outlaws', took 3rd."

The Korean Corporate Reputation Research Institute analyzed brand big data for 100 actors active in dramas, movies, and OTT platforms from May 27, 2024, to June 27, 2024. Factors such as consumer participation, media coverage, communication volume, and community engagement were used to quantify the brand reputation algorithmically.

With the OTT market expanding and actors engaging in broader activities, the analysis of big data has evolved to encompass various media platforms beyond traditional film and broadcasting.

The actor brand reputation analysis involved a comprehensive examination of participation, media presence, communication effectiveness, and community impact. This approach extracts and evaluates brand big data, studying consumer behavior through reputation algorithms that assess participation value, communication value, media value, community value, and social impact with weighted metrics.

Such brand big data analysis helps gauge both positive and negative perceptions of brands, assesses media sources and interest levels, measures consumer engagement and communication volume, tracks community discussions and responses, and evaluates content popularity and reception.

Here is the top 30 actor brand reputation rankings for June 2024:

1. Byeon Woo Seok
2. Cheon Woo Hee
3. Ma Dong Seok
4. Song Seung Heon
5. Lee Jung Jae
6. Kim Hye Yoon
7. Song Geon Hee
8. Roh Jeong Eui
9. Son Seok Gu
10. Wi Ha Joon
11. Kang Dong Won
12. Kim Hee Sun
13. Kim Moo Yeol
14. Ji Sung
15. Jang Ki Yong
16. Tang Wei
17. Park Ji Hwan
18. Go Yoon Jung
19. Park So Yi
20. Jung Ryeo Won
21. Suhyun
22. Park Sang Won
23. Lee Chae Min
24. Gong Yoo
25. Lee Hye Young
26. Ryu Jun Yeol
27. Lee Byung Hun
28. Song Joong Ki
29. Park Seo Joon
30. Ha Jung Woo

Source(1)

Actor Jo In Sung is turning a new page in his career.

On March 3, NS ENM officially announced that Jo In Sung’s exclusive contract has ended. The agency shared, "Ahead of the contract’s expiration, we had in-depth discussions with Jo In Sung for a long time."

They added, "In the end, we mutually agreed not to renew. We sincerely thank Jo In Sung for trusting and being with us for so many years, and we will continue to support his future endeavors."

Jo In Sung also shared his heartfelt thoughts, saying, "I sincerely thank the CEO and all the staff who have been with me for a long time."

He added, "Their constant support and encouragement gave me strength, and I’m truly grateful. I will never forget their kindness over the past 13 years."

Fans are curious about what’s next for the beloved actor, who has built an impressive career in both dramas and films.

From hit series like It’s Okay, That’s Love and That Winter, the Wind Blows to blockbuster movies like Escape from Mogadishu and The King, Jo In Sung has continuously showcased his versatility.

Beyond acting, he also made a mark in variety shows with tvN’s Unexpected Business, winning hearts with his down-to-earth personality.

Most recently, he gained international fame for his powerful performance in Disney+’s Moving, where his emotional depth and action skills left a lasting impression.

Currently, Jo In Sung has completed filming director Na Hong Jin’s Hope and is in the middle of shooting director Ryoo Seung Wan’s film Humint.

With his next steps still unknown, fans are eagerly waiting to see where his journey will take him!

Source: [1]