“Was that Written by Byeon Woo Seok?” Retro Look Back Leads to TV → Cosmetics Model, Proving His Popularity

Byeon Woo Seok‘s predictions have all come true.

The actor who stole hearts across Asia with his role in “Lovely Runner” is now a sought-after advertising model. Brands he praised in previous videos have now signed him up, sparking widespread discussion.

LG Electronics announced on the 24th that Byeon Woo Seok will be the face of their mobile TV Stand-by Me. They also launched an “Ask Me Anything with Byeon Woo Seok” event, showcasing products he enjoys, including Stand-by Me.

To celebrate, LG Electronics hosted a comment event offering 10 lucky winners a chance to join Byeon Woo Seok at his Stand-by Me event on August 19th. The response was overwhelming, with thousands of comments pouring in within a day.

Physiogel Korea also joined in, revealing Byeon Woo Seok as their new ambassador on the 22nd. They teased fans with a photo and a playful question, “Who always chooses Physiogel? The ultimate in gentle care!”

On the 24th, LG Household & Health Care announced, Byeon Woo Seok will be the global ambassador for Physiogel, expanding our marketing efforts across the United States, China, Thailand, and Korea.” Byeon Woo Seok had previously mentioned both products in web shows and photo shoots, garnering attention.

With his rising fame, videos from Byeon Woo Seok‘s nine-year career have become viral. Fans are urging brands to sign him as their model, marking him as a major industry figure. Everyone is now curious about his next endorsement deals.

In past videos, Byeon Woo Seok has shared his favorite foods and showcased various fashion items in dramas and personal channels, fueling what’s now known as the “Byeon Woo Seok Effect.”

Reports from the advertising industry suggest Byeon Woo Seok commands an impressive annual contract value of 700 million won, having secured seven advertising contracts by late May.

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