IVE Set to Drop New Song ‘SUMMER FESTA’, Bringing Back the Refreshing ‘Summer Queen’

K-pop group IVE is gearing up to release a new song that promises to cool down the summer heat.

On the 21st, Starship Entertainment revealed concept photos for IVE‘s upcoming track ‘SUMMER FESTA’ as part of their partnership with the ‘2024 Pepsi Campaign’. The photos, shared on official SNS at 8 p.m., feature IVE posing against a beach backdrop under a soft-colored sky, instantly capturing global attention.

The announcement of ‘SUMMER FESTA’ has sparked excitement among fans worldwide, showcasing IVE‘s casual yet stylish look in refreshing blue tones.

Each member exudes their unique charm with bright smiles, creating a cool vibe that has fans eagerly anticipating the release.

IVE, known for their previous hits like ‘I WANT’, released during the ‘2023 Pepsi Campaign’, is once again teaming up with Pepsi to bring their cool and energetic vibes to fans this summer.

Their new song ‘SUMMER FESTA’, dropping at 6 p.m. on the 28th across various music platforms, promises to be a refreshing addition to their discography.

Following the success of their second EP ‘IVE SWITCH’, which featured tracks like ‘HEYA’ and ‘Accendio’, IVE is currently on their first world tour, ‘IVE THE 1ST WORLD TOUR ‘SHOW WHAT I HAVE”.

After touring 19 countries and 27 cities across Asia, the Americas, Europe, South America, and Australia, they’re set to hold an encore performance in Seoul in August and perform at Tokyo Dome in September.

Stay tuned for IVE‘s ‘SUMMER FESTA’ and get ready to beat the heat with their infectious summer vibes!

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