RIIZE has captured the spotlight by gracing the digital cover of Billboard magazine's esteemed June issue, marking a significant milestone in their burgeoning career in the United States.
On the 13th (local time), Billboard unveiled its June issue on the official website, featuring an array of stories dedicated to RIIZE, the emerging K-pop sensation. The issue includes digital covers, exclusive interview videos, in-depth articles, and special features penned by local journalists.
One standout feature titled "ON THE RIIZE: MEET K-POP'S NEW, DOWN TO EARTH STARS" introduces RIIZE as pioneers of "Emotional Pop," a distinctive genre that resonates authenticity and familiarity among global music enthusiasts.
Billboard highlighted RIIZE's impact in the music scene, noting that their releases since their debut in September 2023 have garnered over 640 million streams worldwide, describing their songs as beloved "earworms" particularly adored by the younger demographic.
Reflecting on their musical journey, RIIZE shared, "We coined our genre 'Emotional Pop' to foster emotional connections through our music. Each member pours their heart and soul into every song, aiming to authentically represent ourselves rather than adhere to a specific concept."
John Fleckenstein, COO of RCA Records, emphasized their strategic efforts to amplify RIIZE's presence in the U.S. market, underscoring the anticipation surrounding RIIZE's future growth trajectory in global music.
Meanwhile, RIIZE is gearing up for the highly anticipated release of their debut mini album 'RIIZING' on the 17th, poised to captivate audiences with their distinctive sound and authentic storytelling.
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