Sunwoo of the group THE BOYZ has been chosen as the global brand ambassador for the fashion brand AMIRI, establishing himself as a global fashion icon.

On the 11th, the fashion specialized media WWD stated, "Sunwoo, a musician from Korea, has been selected as the new ambassador for the global fashion brand AMIRI."

This selection appears to be aligned with AMIRI's brand direction, which combines music and fashion, and Sunwoo's identity.

Sunwoo and designer Mike Amiri first met and conversed at the AMIRI 2024 Fall/Winter Runway Show held in Paris in January 2024.

Since then, they have formed a deep relationship, sharing a love for music, style, and artistic freedom.

AMIRI expressed special affection towards Sunwoo, stating, "The appointment of the emerging icon Sunwoo as an ambassador clearly reflects the evolution of AMIRI's spirit." They further added, "He embodies AMIRI's musical and cultural roots and global vision. We are delighted to welcome Sunwoo as part of our family."

Sunwoo also expressed his thoughts, saying, "The AMIRI 2024 Fall/Winter Show was the first runway show I attended. I felt a sense of intimacy between my identity and the brand that combines music and fashion. As a performer, clothes are a way for me to express myself and convey messages that fit my music. AMIRI and I share the same language."

THE BOYZ, to which Sunwoo belongs, has proven their remarkable success with the release of their second full-length album 'PHANTASY' Pt.3 'Love Letter' in March, dominating music charts, album sales, and global charts, demonstrating a dazzling upward trend in their successful group activities.

Additionally, from July 12th to 14th, they will hold 'THE BOYZ WORLD TOUR: ZENERATION II' for three days at 'KSPO DOME' (Seoul Olympic Park Gymnastics Stadium), meeting fans.

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BTS member Jimin made history at the 2024 MAMA AWARDS, becoming the first solo artist ever to win the prestigious Visa Fan’s Choice of the Year award.

On November 22, Jimin was honored with the Fan’s Choice of the Year award at the 2024 MAMA AWARDS JAPAN, held at the Kyocera Dome in Osaka, Japan. This marks a huge milestone in his career, especially considering his ongoing military service.

Jimin made history as the first solo artist to win the Fan’s Choice of the Year award, a category that BTS had dominated for six years since its debut in 2018.

In addition to this achievement, Jimin also took home the Fan’s Choice Grand Prize, making him a two-time winner at this year’s awards.

Although Jimin couldn't attend the ceremony due to his military service, his name was met with loud cheers from fans when announced.

His incredible win continues to prove his global influence as a solo artist. Jimin had also won Best Male Artist at the 2023 MAMA AWARDS, marking back-to-back wins at the event.

The MAMA AWARDS praised Jimin for his groundbreaking achievements, saying, “As the first K-pop solo artist to reach 4 billion streams and set the longest-running #1 record for a Korean artist, Jimin has proven his influence as a world-class artist and global pop star.”

Jimin's win also made him the first solo artist to claim a grand prize at the MAMA AWARDS in 10 years, with his achievement sparking excitement worldwide.

On X (formerly Twitter), the hashtag “CONGRATULATIONS JIMIN” topped the trends, while “우리지민이상받았네” (Our Jimin Got the Award) reached the #1 spot in Korea.

Jimin’s ongoing success continues to shine even during his military service. He was also recently named Best K-pop at the 2024 MTV Europe Music Awards and continues to be recognized for his charitable efforts, including a recent donation of 100 million KRW to the National Defense Soldier and Veteran Love Fund.

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