Sunwoo of the group THE BOYZ has been chosen as the global brand ambassador for the fashion brand AMIRI, establishing himself as a global fashion icon.

On the 11th, the fashion specialized media WWD stated, "Sunwoo, a musician from Korea, has been selected as the new ambassador for the global fashion brand AMIRI."

This selection appears to be aligned with AMIRI's brand direction, which combines music and fashion, and Sunwoo's identity.

Sunwoo and designer Mike Amiri first met and conversed at the AMIRI 2024 Fall/Winter Runway Show held in Paris in January 2024.

Since then, they have formed a deep relationship, sharing a love for music, style, and artistic freedom.

AMIRI expressed special affection towards Sunwoo, stating, "The appointment of the emerging icon Sunwoo as an ambassador clearly reflects the evolution of AMIRI's spirit." They further added, "He embodies AMIRI's musical and cultural roots and global vision. We are delighted to welcome Sunwoo as part of our family."

Sunwoo also expressed his thoughts, saying, "The AMIRI 2024 Fall/Winter Show was the first runway show I attended. I felt a sense of intimacy between my identity and the brand that combines music and fashion. As a performer, clothes are a way for me to express myself and convey messages that fit my music. AMIRI and I share the same language."

THE BOYZ, to which Sunwoo belongs, has proven their remarkable success with the release of their second full-length album 'PHANTASY' Pt.3 'Love Letter' in March, dominating music charts, album sales, and global charts, demonstrating a dazzling upward trend in their successful group activities.

Additionally, from July 12th to 14th, they will hold 'THE BOYZ WORLD TOUR: ZENERATION II' for three days at 'KSPO DOME' (Seoul Olympic Park Gymnastics Stadium), meeting fans.

Source(1)

BTS's Jin continues to shine bright with his massive popularity, securing the No. 1 spot in the MY1PICK weekly rankings for an impressive 43 consecutive weeks!

In the MY1PICK K-POP Individual Category Weekly Ranking for the third week of December (December 16–22), Jin earned a massive 6,154,905 hearts, keeping his position at the top. From the 5th week of February to the 3rd week of December, Jin has been unbeatable in the weekly rankings, proving he has an enormous fanbase and global influence.

But Jin’s achievements don’t stop there. In November, he dominated the K-POP Individual Category Monthly Ranking, topping it with 25,452,283 hearts. He has held the No. 1 spot for 11 months straight, from January to November, showing his continuous popularity throughout the year.

Jin also claimed victory in the One Pick Chart’s “November Monthly Chart K-POP (Solo)” category, holding the No. 1 position for 8 months in a row, from April to November. On top of that, he won the 2024 Season Chart K-POP (SOLO) for both the 2nd and 3rd quarters, making him the best One Pick star of the season.

The Season Chart awards honor artists who have consistently earned love from fans, with a physical trophy given to the top artist. Jin’s back-to-back victories solidify his place as one of the most beloved stars in K-pop.

Jin’s fan power doesn’t end with rankings. He’s also triumphed in numerous themed votes, taking first place in categories like “Star You Want to Collect All Photo Cards Of,” “Star You Want to See First Pitch at a Baseball Game,” “Best Cooking Genius Idol,” “Star Who Would Be the Best Child,” and “Star You Would Fall in Love With at First Sight.” His reward advertisement for the “Star You Want to Collect All Photo Cards Of” vote began airing on December 26 and can be seen at Yeoksam Station until December 30.

Meanwhile, Jin’s first solo album Happy was released on November 15 and quickly became a global hit, showcasing his talents as a solo artist. He held a special showcase, Jin ‘Happy’ Special Stage, on November 16 and 17, where fans were captivated by his beautiful vocals and flawless live performance.

Jin has also been keeping busy with appearances on popular variety shows like Salon Drip 2, Neighborhood Star K4, and Limousine Service. He’s also appeared on famous American talk shows, including The Tonight Show Starring Jimmy Fallon, and Japan’s top music program Venue 101, where he impressed fans with his humor and solid live performances. His reputation as the “Vocal King” and “Live King” is stronger than ever!

As if that wasn't enough, Jin is also gaining attention globally for singing the main theme song for the new tvN drama Ask the Stars. Jin's talents continue to wow the world, and it's clear he's not slowing down anytime soon!

Source (1)