Sunwoo of the group THE BOYZ has been chosen as the global brand ambassador for the fashion brand AMIRI, establishing himself as a global fashion icon.

On the 11th, the fashion specialized media WWD stated, "Sunwoo, a musician from Korea, has been selected as the new ambassador for the global fashion brand AMIRI."

This selection appears to be aligned with AMIRI's brand direction, which combines music and fashion, and Sunwoo's identity.

Sunwoo and designer Mike Amiri first met and conversed at the AMIRI 2024 Fall/Winter Runway Show held in Paris in January 2024.

Since then, they have formed a deep relationship, sharing a love for music, style, and artistic freedom.

AMIRI expressed special affection towards Sunwoo, stating, "The appointment of the emerging icon Sunwoo as an ambassador clearly reflects the evolution of AMIRI's spirit." They further added, "He embodies AMIRI's musical and cultural roots and global vision. We are delighted to welcome Sunwoo as part of our family."

Sunwoo also expressed his thoughts, saying, "The AMIRI 2024 Fall/Winter Show was the first runway show I attended. I felt a sense of intimacy between my identity and the brand that combines music and fashion. As a performer, clothes are a way for me to express myself and convey messages that fit my music. AMIRI and I share the same language."

THE BOYZ, to which Sunwoo belongs, has proven their remarkable success with the release of their second full-length album 'PHANTASY' Pt.3 'Love Letter' in March, dominating music charts, album sales, and global charts, demonstrating a dazzling upward trend in their successful group activities.

Additionally, from July 12th to 14th, they will hold 'THE BOYZ WORLD TOUR: ZENERATION II' for three days at 'KSPO DOME' (Seoul Olympic Park Gymnastics Stadium), meeting fans.

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Seo Ye Ji is facing major backlash after her surprising appearance on SNL Korea 7.

On April 12, Seo Ye Ji made her long-awaited return to variety shows by guest-starring on Coupang Play's SNL Korea Season 7.

Before the show started, she made jaws drop by joking, "I'll gaslight the SNL crew and make it fun," referencing her own past controversies.

During the "Seo Ye GPT" segment, Seo Ye Ji played an AI that helped Kim Won Hoon nail a company presentation. She then made a sharp comment, saying, "The truly embarrassing thing is sitting quietly and being talked about behind your back. I've experienced that a lot," hinting at the criticism she’s faced.

In the "Eve Hair Salon" skit, Seo Ye Ji acted as a salon director and joked about her past "Kim Ddak Ddak" scandal, where she was accused of controlling her then-boyfriend Kim Jung Hyun. When a character mentioned her stiff neck, she responded, "It's firm," making everyone laugh but also stirring mixed feelings.

Fans were shocked to see Seo Ye Ji using her past scandals as comedy material, especially since it’s been eight years since her last variety show appearance. Many pointed out that joking about serious accusations like gaslighting and academic fraud might have gone too far.

The controversy over Seo Ye Ji’s education also came back into the spotlight. She had previously claimed she studied abroad in Spain, but in 2021 it was revealed she never actually attended the university she mentioned.

Her agency explained she was accepted but didn’t attend because of her career in Korea, but many netizens weren’t convinced.

On SNL Korea, Seo Ye Ji even played a character who lied about her past to impress a boyfriend, making fans think of her real-life academic background scandal.

After the episode aired, reactions online exploded. Some comments included, "Falsifying academic background is a crime," "This was too much," "It was funny though," "Let’s forgive it since it’s black comedy," and "Why was Seo Ye Ji the first guest?"

Seo Ye Ji’s bold jokes have definitely split public opinion, with some calling it brave and others saying it only reopened old wounds.

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