Sunwoo of the group THE BOYZ has been chosen as the global brand ambassador for the fashion brand AMIRI, establishing himself as a global fashion icon.

On the 11th, the fashion specialized media WWD stated, "Sunwoo, a musician from Korea, has been selected as the new ambassador for the global fashion brand AMIRI."

This selection appears to be aligned with AMIRI's brand direction, which combines music and fashion, and Sunwoo's identity.

Sunwoo and designer Mike Amiri first met and conversed at the AMIRI 2024 Fall/Winter Runway Show held in Paris in January 2024.

Since then, they have formed a deep relationship, sharing a love for music, style, and artistic freedom.

AMIRI expressed special affection towards Sunwoo, stating, "The appointment of the emerging icon Sunwoo as an ambassador clearly reflects the evolution of AMIRI's spirit." They further added, "He embodies AMIRI's musical and cultural roots and global vision. We are delighted to welcome Sunwoo as part of our family."

Sunwoo also expressed his thoughts, saying, "The AMIRI 2024 Fall/Winter Show was the first runway show I attended. I felt a sense of intimacy between my identity and the brand that combines music and fashion. As a performer, clothes are a way for me to express myself and convey messages that fit my music. AMIRI and I share the same language."

THE BOYZ, to which Sunwoo belongs, has proven their remarkable success with the release of their second full-length album 'PHANTASY' Pt.3 'Love Letter' in March, dominating music charts, album sales, and global charts, demonstrating a dazzling upward trend in their successful group activities.

Additionally, from July 12th to 14th, they will hold 'THE BOYZ WORLD TOUR: ZENERATION II' for three days at 'KSPO DOME' (Seoul Olympic Park Gymnastics Stadium), meeting fans.

Source(1)

BLACKPINK’s Jisoo shared a surprising story from her trainee days!

On January 29, the latest episode of Dex’s Fridge Interview was released on YouTube. During the chat, Dex asked Jisoo if she ever rebelled or broke the rules as a trainee. She confidently replied, “Not at all. The only rebellion I had as a trainee was eating.”

Dex then jokingly imitated her younger self, saying, “I’m perfect, so why are they telling me not to eat? I’m going to eat tteokbokki!”

Jisoo laughed and admitted, “Actually, I was really chubby back then. They kept telling me to lose weight, but I always said, ‘No, I need to eat. I like myself chubby.’”

She even recalled a moment with YG Entertainment’s founder, Yang Hyun Suk:
“The boss told me to lose weight, and I responded like that. He just walked away, thinking, ‘She’s a weird one.’ I literally said, ‘No! I like myself chubby!’”

Jisoo then revealed that after she debuted, she naturally lost weight. She added, “Later, after I debuted and naturally lost weight, he was like, ‘You didn’t lose weight when I told you to, but now that you debuted, you did.’”

Fans are loving Jisoo’s confidence and honesty! Meanwhile, her full interview on Dex’s Fridge Interview is now available on YouTube.

Source: [1]