• "Did NewJeans Choose the Wrong Program?" ‘2 Days & 1 Night’ Ratings Drop Despite Their Appearance

    The spotlight was on NewJeans as they made their debut appearance on KBS 2TV’s ‘2 Days & 1 Night’. However, it seems their presence failed to captivate viewers, resulting in a surprising ratings decline.

    According to Nielsen Korea, the June 9 broadcast of ‘2 Days & 1 Night’ achieved a nationwide household rating of 6.1%.

    While the show maintained its position as the top program in its time slot, this figure represents a 1 percentage point drop from the previous week’s episode, which garnered a 7.1% rating on June 2. Remarkably, this marks the lowest rating for ‘2 Days & 1 Night’ since the start of its fourth season in 2019.

    NewJeans, a rising girl group known for their impressive achievements since their debut, stepped onto the variety show stage for the first time.

    Fans were eager to see how they would fare in this new environment. However, despite the pre-broadcast buzz, the ratings hit an all-time low.

    The dynamics of ‘2 Days & 1 Night’ play a crucial role in its appeal. The show thrives on the humor and chemistry among its regular members, relying less on guest appearances.

    When guests fail to seamlessly blend in with the cast, it can lead to viewer disengagement.

    An analysis suggests that the core audience of ‘2 Days & 1 Night’ does not align with NewJeans’ fandom, resulting in the departure of existing viewers.

    Additionally, as relative newcomers, the NewJeans members may not have fully showcased their variety show skills, where being funny is paramount.

    Despite the setback, both ‘2 Days & 1 Night’ and NewJeans can find silver linings. Online clips featuring NewJeans’ appearance are garnering high views, providing exposure beyond traditional TV audiences.

    For the show, it’s an opportunity to connect with a fresh demographic, while for NewJeans, it’s a chance to expand their popularity to a broader public.

    As one industry insider aptly put it, “Sometimes, even a stumble can lead to a leap forward.”

    Source(1)

  • Park Bo Gum honors Suzy’s 10th Baeksang anniversary with flowers and fans are loving it

    Suzy just hit a major milestone — and Park Bo Gum made sure it didn’t go unnoticed.

    On May 5, the 61st Baeksang Arts Awards was held at COEX D Hall in Gangnam, Seoul, with Shin Dong Yup, Suzy, and Park Bo Gum returning as the MC trio once again. But this year wasn’t just any regular hosting gig — it marked Suzy’s 10th anniversary as the show’s MC.

    Shin Dong Yup kicked off the ceremony by introducing this year’s theme, “Toward, Voyage”, and jokingly said, “We probably can’t be MCs for another 10, 20, or 30 years, but wouldn’t it be nice if we could sail all the way to the 91st Baeksang?”

    Suzy added with a smile, “I’m sailing toward the hearts of all the audience members.”

    But the sweetest moment came when Park Bo Gum turned to Suzy and said, “Today marks our 10th year together”, before pulling out a beautiful bouquet of flowers to celebrate her 10th year as host. The crowd loved it, and so did Suzy.

    Shin Dong Yup then asked Suzy if she remembered her very first time on the Baeksang stage. She said, “Of course I do. I was really nervous because it was my first time, but I was also so happy and excited to be chosen as an MC. Now, 10 years have gone by… and it still feels special, like the first time.”

    The warm memories didn’t stop there. Suzy asked Shin Dong Yup about his own first experience, and he shared, “I remember receiving an award here over 30 years ago. I think I’ve been an MC for about 15 or 16 years now.”

    He added, “I might’ve looked calm on the outside, but inside, I was always nervous and trembling. But maybe that mix of nerves and excitement is what helped me keep doing this with all of you.”

    The 61st Baeksang turned into a night of celebration, not just for the stars being honored — but also for the ones who’ve been guiding the stage for years.

    And thanks to Park Bo Gum’s thoughtful gesture, Suzy’s 10th year felt more like a fairytale than a job.

    Source: [1]