ADOR and NewJeans Generously Donate University Festival Profits to Korea Scholarship Foundation

In a heartwarming display of generosity, ADOR and their affiliate group NewJeans have contributed the entire proceeds from university festivals to the Korea Scholarship Foundation.

ADOR and NewJeans expressed their gratitude, stating, “Throughout the past week, performing at seven university festivals has showered us with immense strength and love. It’s only fitting that we channel this affection back to students in need. We are deeply appreciative of this opportunity.”

The substantial donation from ADOR and NewJeans will be allocated towards aiding low-income university students with living expenses and housing costs.

In response, the Korea Scholarship Foundation conveyed their appreciation, stating, “We extend our heartfelt gratitude to ADOR and NewJeans for their unwavering dedication to supporting economically disadvantaged university students. We are committed to facilitating stable academic pursuits for students facing hardships and hope that the recipients of these scholarships will embody the ethos of generosity and contribute to the virtuous cycle of giving back to society.”

NewJeans mesmerized audiences at various prestigious institutions, including Korea University, Chosun University, Dong-Eui University, Pusan National University, Dongguk University, Sejong University, and Chung-Ang University. Their performances, featuring captivating renditions of new tracks like “How Sweet” and “Bubble Gum” alongside a medley of chart-toppers, garnered enthusiastic applause.

Notably, NewJeans‘ hit single “How Sweet” clinched the top spot in both the weekly popular songs and music videos categories on the YouTube Music Chart in Korea for the period of May 24-30.

On a global scale, it soared to second place in the weekly popular songs category and secured the ninth position in music videos, showcasing its widespread appeal.

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