“Is anything about ILLIT not plagiarized?…” New plagiarism claims rock the world of ILLIT.
On May 24, a viral post titled “ILLIT‘s Fashion Plagiarized From Shopping Mall?” ignited a storm of controversy.
The post showcased concept photos of ILLIT members dressed in white turtlenecks and black skirts, with their hair styled in ponytails.
Shockingly, accompanying these images were photos from a fashion brand that bore a striking resemblance to ILLIT‘s aesthetic.
What raised eyebrows even further was the fact that these fashion brand photos were dated November 14, 2022, predating ILLIT‘s debut in 2024.
Netizens were quick to express their astonishment at the uncanny similarities and directed harsh criticism towards HYBE:
“Seriously? It’s a carbon copy… Even down to the hairstyles…” “They’ve even copied the braids…” “And to top it off, the fashion brand executed the concept better.” “It’s a dead ringer…” “Seems like a knock-off group.” “Nothing original about them.” “I was willing to give them the benefit of the doubt with clothes, but seeing these photos… LOL.” “The fact that the fashion brand’s photos outshine theirs says it all.”
Meanwhile, tensions between ILLIT‘s creative director, Heo Se Ryun, and ADOR CEO Min Hee Jin have been simmering, with Heo Se Ryun appearing to respond to plagiarism allegations with a provocative gesture.
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