NewJeans fans, affectionately known as Bunnies, have made a bold statement by dispatching protest trucks to the headquarters of HYBE, the parent company of NewJeans' management agency, ADOR.

On May 8, social media erupted with news of the arrival of protest trucks at HYBE, garnering significant attention online.

Photos of multiple trucks parked outside HYBE's premises circulated widely, illustrating the determination of NewJeans fans to voice their support for the group and their loyalty to ADOR.

The message conveyed by the fans was crystal clear: their allegiance lies with NewJeans and ADOR, not HYBE.

This demonstration follows previous controversies where fans expressed skepticism over trucks purportedly endorsing HYBE, suspecting the involvement of the company itself in orchestrating those displays of support.

The protest trucks serve as a visible manifestation of the unwavering dedication of NewJeans' fandom, highlighting their commitment to standing by the group and their chosen management agency amidst ongoing discussions and developments within the K-pop industry.

Source(1)

ADOR is fighting to keep its hold on NewJeans (NJZ) and has revealed in court that the group’s success wasn’t just about talent—it was backed by massive financial support from HYBE.

On March 7, the Seoul Central District Court held a hearing on ADOR’s injunction request to keep managing NewJeans and prevent the members from signing their own advertising deals.

ADOR argued, “NewJeans is one of Korea's top girl groups, and while their talent and hard work are key, that alone doesn’t explain their rapid rise. From their trainee days, our entire team—over 50 staff members, including stylists, choreographers, and directors—dedicated themselves to their success.”

The company then dropped a major revelation, saying, “HYBE invested 21 billion KRW ($15.7 million) in ADOR in two phases. This level of funding for a single group is unheard of. Thanks to this, we built a special fan platform just for NewJeans and spent 10 billion KRW on their debut and marketing alone.”

But that’s not all—ADOR also pointed out that NewJeans heavily benefited from HYBE’s connections, saying, “Before their debut, they were featured in BTS’ music videos and promoted their songs with HYBE artists through challenge videos. They were introduced as ‘BTS’ little sister group’ and marketed as the next BTS—even surpassing BTS.”

This legal battle is far from over. NewJeans made headlines last November when they held a surprise press conference, declaring, “Our exclusive contract with ADOR is over,” and announced their new group name, NJZ. They’re even set to perform at ComplexCon in Hong Kong on March 23, hinting at their future without ADOR.

However, ADOR insists that NewJeans is still under contract until July 31, 2029, and has taken legal action to prevent them from leaving. With both sides standing firm, fans are eagerly watching to see how this high-stakes fight will unfold.

Source (1)