A new era is truly dawning in the realm of Korean entertainment, as top stars who symbolized the previous era are now choosing to step down from their most iconic roles.

As per industry insiders on April 26 KST, Dong Suh Foods Corporation, the parent company of the South Korean coffee brand ‘Maxim,’ is expected to end its relationship with the celebrity couple Won Bin and Lee Na Young this year.

Earlier, rumors surfaced that Lee Na Young had stepped down as the model for ‘Maxim Mocha Gold’ instant coffee after a 24-year stint when actress Park Bo Young appeared in a series of new spring commercials for the coffee brand.

Since 2000, when Lee Na Young was first chosen as the spokesperson for ‘Maxim Mocha Gold,’ the instant coffee brand has been colloquially referred to by many Koreans as “Lee Na Young coffee.”

Now, it has also been revealed that Lee Na Young’s husband and actor Won Bin will be stepping down as the model for ‘Maxim T.O.P’ ready-to-drink coffee, after a 16-year tenure.

It is believed that Won Bin’s endorsement contract ended in January of this year.

The actor was initially chosen as the model for ‘Maxim T.O.P’ in 2008, which significantly popularized the ready-to-drink beverages as “Won Bin coffee.”

A representative of Dong Suh Foods Corporation commented, “It’s true that Park Bo Young was selected as the new model for ‘Maxim Mocha Gold’.

The search for the new model for ‘Maxim T.O.P’ is still ongoing.”

Source[1]

Broadcaster Park Seul Gi recently shared a heartwarming update about her reunion with actor Byeon Woo Seok, proving that his kind and gentle personality hasn’t changed at all.

On April 2nd, Park Seul Gi posted several photos on her social media, along with the caption, "It’s been a while since I saw Woo Seok, and he is still so kind and gentle".

The photos featured Park Seul Gi hosting a fan meeting event for Byeon Woo Seok, organized by a coffee brand.

In the pictures, Park Seul Gi and Byeon Woo Seok looked close and friendly, highlighting their strong bond. Byeon Woo Seok, standing at 190 cm, even bent down to match Park Seul Gi’s height, showcasing his thoughtful nature.

Park Seul Gi shared more about the event, saying, "I made a meeting that felt like a fairy tale, with actor Byeon Woo Seok and the adorable ‘Tong Tong’ (the nickname for Byeon Woo Seok’s fan club) all gathered together! There were many moments where my heart raced, but it was an hour where I stayed focused and did my best."

She also expressed her gratitude, saying, "I’m really thankful for and happy about the Tong Tong fans who always greet me warmly, not just actor Woo Seok. Is there any April Fools’ Day more unbelievable than this!? Let’s run through April with energy!"

Park Seul Gi, who married a non-celebrity in 2016 and has two daughters, continues to stay busy hosting various events.

Byeon, who gained love through the tvN show Lovely Runner, has already chosen his next project, the upcoming MBC drama 21st Century Prince's Wife.

He’s also been making a positive impact, recently donating 100 million won to the Hope Bridge National Disaster Relief Association to help wildfire victims.

Source: [1]