‘Esquire’ magazine recently dropped a stunning photoshoot featuring Lee Joo Bin, famous for her role in ‘Queen of Tears’, giving us a peek into her personal side beyond the characters she brings to life on screen.

In the interview that went with it, Lee Joo Bin’s unique charm was on full display. Looking back on her role in ‘Queen of Tears’, she admitted to feeling a bit nervous amidst the top-notch performances of her senior actors.

But she shared her sincere approach of privately practicing lines from renowned actors, showing off her commitment to her craft.

When it comes to her character Cheon Da Hye, who some see as a baddie, Lee Joo Bin opened up about her deep-dive approach to the role, highlighting her dedication to getting into Da Hye’s head and feelings.

“She put in a ton of effort to become Da Hye, and since I’m the one playing her, Da Hye’s actions and thoughts all feel like they make sense so I didn’t exactly see her as a baddie.”

She humorously confessed that it’s only while watching the latest episodes that she realizes how far Da Hye’s wrongdoings go. “Oh my gosh, you’re not a good person. Let’s do better, Da Hye.”

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BLACKPINK's Rosé has topped the December 2024 Idol Personal Brand Reputation rankings, beating out big names like G-Dragon and BTS's members!

The Korea Corporate Reputation Research Institute analyzed massive amounts of big data from November 28 to December 28, 2024.

They collected 194,169,629 data points from 1,730 idol brands, a 4.60% increase compared to the previous month.

The data tracked consumer participation, media interest, and community engagement to measure the idol brand reputation index.

Rosé’s rise to the top came from a surge in online consumer interest, positive feedback, and her active communication with fans. Her song "Apartment," along with her birthday celebrations, generated buzz in the data analysis, with keywords like "participate, confess, record" and "Apartment, Rosé, birthday" making the list. Her positive-to-negative ratio in the data was an impressive 93.28%, showing how loved she is by fans and media alike.

Other idols who made the top 30 included G-Dragon, Karina of aespa, Jang Wonyoung from IVE, and BTS's Jin, Cha Eun Woo, Jungkook, and Jimin. Despite fierce competition, Rosé’s brand reputation has remained unbeatable, solidifying her place at the top in December.

Director Koo Chang-hwan of the Korea Corporate Reputation Research Institute commented on the findings, noting a 7.84% increase in brand expansion and an 8.53% rise in brand communication for Rosé. It’s clear that her influence and popularity are only growing stronger!

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