In a recent global campaign for Dior Beauty's hand cream, BLACKPINK's Jisoo takes the spotlight as the lead ambassador.

In the unveiled campaign photo, Jisoo radiates a clean and elegant beauty while dressed in an all-white ensemble.

Her presence alongside the product exudes a luxurious atmosphere that perfectly aligns with Dior's brand image.

Christian Dior Beauty made the exciting announcement on the 15th, revealing the launch of the 'NEW Dior Le Balm - Houndstooth Limited Edition' to commemorate the first anniversary of the hand cream 'Dior Le Balm'.

This special edition product features the iconic Dior House design code 'Houndstooth' in a lovely pink hue and marks its global debut in Korea.

As a Dior Global Ambassador, Jisoo has been selected to front the global campaign. The original 'Dior Le Balm' was first released in June of last year and made a pre-release appearance on March 31 through Jisoo's solo debut music video 'FLOWER'.

The 'NEW Dior Le Balm - Houndstooth Limited Edition' made its global solo debut on KakaoTalk Gifting on the 15th and will subsequently be available at Dior Beauty Stores and Dior Beauty Boutiques in department stores nationwide starting May 1st.

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BTS member V (Kim Taehyung) has once again proven his unmatched global influence by dominating both Instagram and Google Trends as the No. 1 Asian star in 2024, all while fulfilling his military duties.

V’s Instagram power is undeniable. According to HypeAuditor, a leading influencer analytics platform, he ranked 7th among the "Most Influential Influencers in the World" and also in the U.S., making him the highest-ranking Asian star on the list.

The top global spot went to Cristiano Ronaldo, with over 645 million followers, followed by Taylor Swift, Lionel Messi, and Ariana Grande. Yet, V shined as the most influential non-American pop star in the UK, coming in 3rd, right after Taylor Swift and Ariana Grande.

He also ranked 4th among "Music Influencers" worldwide and claimed the 8th spot in Brazil and 2nd in Indonesia, leading as the top Asian star in these regions.

Google Trends data further cemented V’s global popularity. He was the most-searched Asian celebrity in 2024, a feat he had previously achieved in 2021 and 2022. Coming in second was cricket legend Virat Kohli, with Bollywood icon Shah Rukh Khan in third.

Since BTS’s debut in 2013, V has consistently been the most-searched K-pop star on Google. In 2024, he ranked 4th among the most-searched male pop stars globally, following Drake, Eminem, and Justin Bieber.

His Wikipedia stats are just as impressive. V was the most-viewed K-pop star on the platform and ranked 7th among the most-searched male pop stars in the world, standing alongside legends like Michael Jackson and Eminem.

Across platforms like Google, Wikipedia, and Instagram—ranked among the "Top 5 Most Popular Websites in the World"—V holds the highest position for an Asian star, proving his global superstar status once again.

Even during his military service, V's reach and influence remain untouchable, reaffirming why he is celebrated as the "Most Influential Asian Star in the World."

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