Lee Hyori recently shared her thoughts and sense of duty when it comes to starring in commercial ads.

On April 11th, a video was posted on the official channel of Company P, where Lee Hyori is currently a brand ambassador. The video, titled "Lee Hyori Reacts to Campaign Comments", gave fans a glimpse into her mindset.

After announcing her return to the commercial ad scene, Lee Hyori has been making waves as the first celebrity endorser for the renowned food company, P.

She revealed, "I was surprised to learn that P Company hadn't used celebrity endorsements until I came on board. Given their reputation and size, I assumed they would have. Being the first feels significant, like being inducted into a hall of fame."

She went on to say, "I feel like I should help the product sell well, considering the compensation I receive. I didn't think much about this in the past, but nowadays, when I do an ad, I hope it does well. So, when someone enjoys a product from P Company, it makes me happy. I hope you all show us lots of love," expressing her commitment as a model.

Responding to compliments that Company P hit the jackpot by signing her on, she playfully said, "I appreciate the 'jackpot' comment, but working with me means there's a lot to consider, which means more work. But the payoff is great ads and increased sales, so please show lots of support for the marketing team!"

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BTS’s J-Hope is keeping fans excited as he drops even more stunning concept photos for his highly anticipated new single!

On March 4, J-Hope released the second concept photo for his digital single "Sweet Dreams (feat. Miguel)" through BTS’s official social media, giving fans another glimpse into the warm and romantic theme of his comeback.

In the latest photos, J-Hope brings out the sweet and dreamy vibes of being in love—all in the most familiar place, his home.

He’s seen lying comfortably on a cozy rug, talking on the phone with a blissful smile, and daydreaming with his feet propped up on a chair.

Sitting on the edge of a bathtub, he looks completely relaxed, lost in thought, as the soft sunlight wraps around him, adding to the sentimental and heartwarming mood.

The dreamy setting and his gentle, love-filled expressions perfectly match the theme of "Sweet Dreams," making fans even more excited for the song’s release!

Before the official release, J-Hope will drop teaser videos on March 5 and 6, leading up to the big moment on March 7 at 2 PM KST.

To celebrate, J-Hope is also holding an exclusive offline fan event, "Sweet Dreamland," where 613 lucky ARMYs will get to experience the magic in person at 1 PM KST on March 7.

The number 613 isn’t random—it represents BTS’s debut date, June 13, showing J-Hope’s deep appreciation for his fans.

And don’t worry if you can’t be there in person—the event will be livestreamed on Weverse, so ARMYs all over the world can join in the fun!

"Sweet Dreams (feat. Miguel)" is a romantic serenade filled with J-Hope’s heartfelt emotions and a desire to love and be loved. With R&B star Miguel lending his smooth vocals to the track, anticipation is through the roof!

J-Hope has already started his first solo world tour with the "j-hope Tour ‘HOPE ON THE STAGE’ in SEOUL", held at the KSPO DOME from February 28 to March 2.

But he didn’t stop there—he surprised fans with a pre-release performance of "Sweet Dreams (feat. Miguel)," and the crowd went wild!

Even before the official release, the song is already getting rave reviews! On March 3, British music magazine NME gave the concert a five-star rating, praising J-Hope’s powerful stage presence and saying:

"It was clear how much he missed the stage, and that’s where he shines the brightest. He has already proven his abilities as a BTS member, and now, he has done so again as a solo artist. He fully showcased his talent and radiated an energy stronger than ever before."

With a new single, an exclusive fan event, and an exciting world tour ahead, J-Hope is set to dominate the music scene once again! Are you ready to experience "Sweet Dreams"?

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