LE SSERAFIM is all set to rock the stage at the United States' biggest music festival, the 'Coachella Valley Music and Arts Festival'. And guess what? They're already making waves with massive outdoor ads!

On March 2, Source Music, the group's agency, put up a gigantic billboard in Los Angeles, California, USA. This billboard, a whopping 11m wide and 3.2m tall, features the stunning portraits of the five members alongside the words 'LE SSERAFIM SATURDAYS COACHELLA'.

It's a shout-out to fans that LE SSERAFIM will be lighting up the 'Coachella' stage on two Saturdays (April 13th, April 20th).

The billboard, strategically placed on the roadside from Los Angeles to Palm Springs Market, en route to the 'Coachella' venue in the Indio desert, has been a hit. Fans have been flocking to the site for snaps, creating quite the buzz.

'Coachella', which kicked off in 1999, is one of the U.S.'s top music festivals, drawing over 200,000 spectators each year. LE SSERAFIM has made history by being the quickest Korean act to land a solo gig at the festival post-debut.

Following in the footsteps of BLACKPINK, they're the second K-pop girl group to feature in the official 'Coachella' lineup, a testament to their soaring global popularity.

With their third mini album 'Easy' riding high on the charts, both the title track and other songs are fan favorites. Their 'Coachella' performance is set to catapult them to even greater heights.

In other news, Spotify, the world's leading music streaming platform, announced on April 5th that the songs 'Smart' and 'Easy' from LE SSERAFIM's third mini album have secured the 119th and 173rd spots respectively on the Weekly Top Songs Global chart. This marks their sixth week of double charting success.

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BTS member Jimin made history at the 2024 MAMA AWARDS, becoming the first solo artist ever to win the prestigious Visa Fan’s Choice of the Year award.

On November 22, Jimin was honored with the Fan’s Choice of the Year award at the 2024 MAMA AWARDS JAPAN, held at the Kyocera Dome in Osaka, Japan. This marks a huge milestone in his career, especially considering his ongoing military service.

Jimin made history as the first solo artist to win the Fan’s Choice of the Year award, a category that BTS had dominated for six years since its debut in 2018.

In addition to this achievement, Jimin also took home the Fan’s Choice Grand Prize, making him a two-time winner at this year’s awards.

Although Jimin couldn't attend the ceremony due to his military service, his name was met with loud cheers from fans when announced.

His incredible win continues to prove his global influence as a solo artist. Jimin had also won Best Male Artist at the 2023 MAMA AWARDS, marking back-to-back wins at the event.

The MAMA AWARDS praised Jimin for his groundbreaking achievements, saying, “As the first K-pop solo artist to reach 4 billion streams and set the longest-running #1 record for a Korean artist, Jimin has proven his influence as a world-class artist and global pop star.”

Jimin's win also made him the first solo artist to claim a grand prize at the MAMA AWARDS in 10 years, with his achievement sparking excitement worldwide.

On X (formerly Twitter), the hashtag “CONGRATULATIONS JIMIN” topped the trends, while “우리지민이상받았네” (Our Jimin Got the Award) reached the #1 spot in Korea.

Jimin’s ongoing success continues to shine even during his military service. He was also recently named Best K-pop at the 2024 MTV Europe Music Awards and continues to be recognized for his charitable efforts, including a recent donation of 100 million KRW to the National Defense Soldier and Veteran Love Fund.

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