LE SSERAFIM is all set to rock the stage at the United States' biggest music festival, the 'Coachella Valley Music and Arts Festival'. And guess what? They're already making waves with massive outdoor ads!

On March 2, Source Music, the group's agency, put up a gigantic billboard in Los Angeles, California, USA. This billboard, a whopping 11m wide and 3.2m tall, features the stunning portraits of the five members alongside the words 'LE SSERAFIM SATURDAYS COACHELLA'.

It's a shout-out to fans that LE SSERAFIM will be lighting up the 'Coachella' stage on two Saturdays (April 13th, April 20th).

The billboard, strategically placed on the roadside from Los Angeles to Palm Springs Market, en route to the 'Coachella' venue in the Indio desert, has been a hit. Fans have been flocking to the site for snaps, creating quite the buzz.

'Coachella', which kicked off in 1999, is one of the U.S.'s top music festivals, drawing over 200,000 spectators each year. LE SSERAFIM has made history by being the quickest Korean act to land a solo gig at the festival post-debut.

Following in the footsteps of BLACKPINK, they're the second K-pop girl group to feature in the official 'Coachella' lineup, a testament to their soaring global popularity.

With their third mini album 'Easy' riding high on the charts, both the title track and other songs are fan favorites. Their 'Coachella' performance is set to catapult them to even greater heights.

In other news, Spotify, the world's leading music streaming platform, announced on April 5th that the songs 'Smart' and 'Easy' from LE SSERAFIM's third mini album have secured the 119th and 173rd spots respectively on the Weekly Top Songs Global chart. This marks their sixth week of double charting success.

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NewJeans has done it again! For the third year in a row, the girl group stole the show at the Asia Artist Awards (AAA) 2024, claiming a triple crown, including the coveted Daesang (Grand Prize). Their incredible journey continues as they celebrate with their fans and look forward to even bigger achievements in the year ahead.

On December 27, NewJeans lit up the 9th Asia Artist Awards (AAA 2024) held at the IMPACT Challenger Hall in Bangkok, Thailand.

Speaking to Star News, Hanni couldn’t hide her excitement, saying, “It’s amazing to be here at AAA for the third year, especially during such a busy time of the year. It’s wonderful to meet our Bunnies [NewJeans' fandom] from all around the world. I hope we can enjoy today together.”

Hyein added, “It’s such a joy to perform in front of K-pop fans in Thailand before the year ends. I’m so happy to share this moment with everyone.”

NewJeans made history back in 2022 when they won Performance of the Year and Rookie of the Year right after their debut. In 2023, they made an even bigger splash, sweeping up six awards, including two Daesangs for Singer of the Year and Song of the Year. And now, in 2024, they’ve once again bagged a Daesang (Singer of the Year), along with Best Artist and Best Performance, making it three years in a row for their Daesang wins.

Minji expressed her gratitude, saying, “We were able to perform so many stages this year because of our amazing Bunnies. I’m incredibly thankful, and I promise to keep working hard.”

This year, NewJeans released their double single How Sweet and their Japanese debut single Supernatural, both of which received massive success. They even made history as the fastest act to perform at the Tokyo Dome. Danielle reflected on this exciting journey: “This year was filled with growth and achievements. Looking back on the memories with Bunnies makes me even more excited for what’s to come.” Haerin added, “We’ve had so many fun stages this year. Seeing everyone enjoy our performances brought us so much joy too.”

When asked about their favorite song of the year, the group all agreed it was Supernatural. Danielle explained, “Just like our debut song Attention, Supernatural is one of those tracks that gives us a rush every time we hear it, and it holds such special memories for us.” Hanni shared, “It’s tough to pick one, but I remember feeling chills the first time I heard Supernatural.”

As the year wraps up, Minji promised fans, “We’ll be back with more exciting stages and great music.” Hanni set her sights on the future, saying, “Next year, I want to give back to Bunnies and everyone who has supported us.”

Danielle shared a heartfelt message with fans: “Bunnies, let’s stay safe and make all our dreams come true next year. Thank you, and I love you.” Haerin added, “You worked so hard this year, and I’m so grateful. Let’s meet again next year, even happier.” Hyein concluded, “Bunnies, let’s stick together and never drift apart next year.”

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