Actress Han So Hee's recent attempts to renew her contracts for both alcohol and bank ads have hit a snag. The spotlight now turns to Kim Ji Won and Go Yoon Jung, who have been picked as the fresh faces for these campaigns.

As per financial insiders on April 7th, 'NongHyup Bank' is all set to roll out print ads featuring Go Yoon Jung from this week. The ads will be unveiled gradually across various platforms.

For the past three years, actors Kang Ha Neul and Han So Hee have been the faces of these ads, but their contracts recently came to an end. This has paved the way for Go Yoon Jung to step in as the new model.

After careful consideration, NongHyup Bank chose Go Yoon Jung, who has been making waves in the ad industry with her vibrant and chic image, as their lead model.

Last month, Han So Hee's contract with the soju brand 'Chum Churum' also expired. Han So Hee had been modeling for 'Chum Churum' since March of the previous year, but the contract was not renewed at the start of this month.

This has drawn attention to the duration of her previous modeling contracts. For comparison, Lee Hyori and Suzy modeled for 5 years, and Blackpink's Jennie for 2 years, while Han So Hee's stint lasted just 1 year.

According to sources in the liquor industry, 'Chum Churum' has selected Kim Ji Won as their new model. Kim Ji Won is currently enjoying a surge in popularity for her role as Hong Hae In, a third-generation chaebol, in the tvN weekend drama 'Queen of Tears'.

Han So Hee has been in the news recently due to consecutive failures in contract renewals. There's speculation that the controversy surrounding her recent admission of dating Ryu Jun Yeol may have played a part.

The couple broke up after two weeks of public dating, leading to further speculation about the fallout from the controversy.

In response to this, her agency Nine Ato Entertainment told Xsportsnews, "The advertising model contract between Han So Hee and 'Chum Churum' ended at the beginning of this month, and it was decided not to extend the contract by mutual agreement."

They added, "The decision not to extend the contract with NH NongHyup Bank was made by mutual agreement at the end of last year," and clarified, "The termination of the contract is completely unrelated to the dating rumors."

Source[1]

BTS member Jimin made history at the 2024 MAMA AWARDS, becoming the first solo artist ever to win the prestigious Visa Fan’s Choice of the Year award.

On November 22, Jimin was honored with the Fan’s Choice of the Year award at the 2024 MAMA AWARDS JAPAN, held at the Kyocera Dome in Osaka, Japan. This marks a huge milestone in his career, especially considering his ongoing military service.

Jimin made history as the first solo artist to win the Fan’s Choice of the Year award, a category that BTS had dominated for six years since its debut in 2018.

In addition to this achievement, Jimin also took home the Fan’s Choice Grand Prize, making him a two-time winner at this year’s awards.

Although Jimin couldn't attend the ceremony due to his military service, his name was met with loud cheers from fans when announced.

His incredible win continues to prove his global influence as a solo artist. Jimin had also won Best Male Artist at the 2023 MAMA AWARDS, marking back-to-back wins at the event.

The MAMA AWARDS praised Jimin for his groundbreaking achievements, saying, “As the first K-pop solo artist to reach 4 billion streams and set the longest-running #1 record for a Korean artist, Jimin has proven his influence as a world-class artist and global pop star.”

Jimin's win also made him the first solo artist to claim a grand prize at the MAMA AWARDS in 10 years, with his achievement sparking excitement worldwide.

On X (formerly Twitter), the hashtag “CONGRATULATIONS JIMIN” topped the trends, while “우리지민이상받았네” (Our Jimin Got the Award) reached the #1 spot in Korea.

Jimin’s ongoing success continues to shine even during his military service. He was also recently named Best K-pop at the 2024 MTV Europe Music Awards and continues to be recognized for his charitable efforts, including a recent donation of 100 million KRW to the National Defense Soldier and Veteran Love Fund.

Source: [1]