Actress Han So Hee's recent attempts to renew her contracts for both alcohol and bank ads have hit a snag. The spotlight now turns to Kim Ji Won and Go Yoon Jung, who have been picked as the fresh faces for these campaigns.

As per financial insiders on April 7th, 'NongHyup Bank' is all set to roll out print ads featuring Go Yoon Jung from this week. The ads will be unveiled gradually across various platforms.

For the past three years, actors Kang Ha Neul and Han So Hee have been the faces of these ads, but their contracts recently came to an end. This has paved the way for Go Yoon Jung to step in as the new model.

After careful consideration, NongHyup Bank chose Go Yoon Jung, who has been making waves in the ad industry with her vibrant and chic image, as their lead model.

Last month, Han So Hee's contract with the soju brand 'Chum Churum' also expired. Han So Hee had been modeling for 'Chum Churum' since March of the previous year, but the contract was not renewed at the start of this month.

This has drawn attention to the duration of her previous modeling contracts. For comparison, Lee Hyori and Suzy modeled for 5 years, and Blackpink's Jennie for 2 years, while Han So Hee's stint lasted just 1 year.

According to sources in the liquor industry, 'Chum Churum' has selected Kim Ji Won as their new model. Kim Ji Won is currently enjoying a surge in popularity for her role as Hong Hae In, a third-generation chaebol, in the tvN weekend drama 'Queen of Tears'.

Han So Hee has been in the news recently due to consecutive failures in contract renewals. There's speculation that the controversy surrounding her recent admission of dating Ryu Jun Yeol may have played a part.

The couple broke up after two weeks of public dating, leading to further speculation about the fallout from the controversy.

In response to this, her agency Nine Ato Entertainment told Xsportsnews, "The advertising model contract between Han So Hee and 'Chum Churum' ended at the beginning of this month, and it was decided not to extend the contract by mutual agreement."

They added, "The decision not to extend the contract with NH NongHyup Bank was made by mutual agreement at the end of last year," and clarified, "The termination of the contract is completely unrelated to the dating rumors."

Source[1]

Fans eagerly waiting for Episode 9 of Love Scout will have to wait a little longer! Instead of the next episode, SBS has decided to air a special broadcast on January 31st.

According to the production team, this special episode will be aired on Friday, January 31st, at 10 PM KST, while Episode 9 is now set to broadcast on Saturday, February 1st, at 9:50 PM KST.

To keep fans entertained, Love Scout has also dropped new behind-the-scenes photos in celebration of the Lunar New Year holiday! The newly released cuts highlight Han Ji Min and Lee Jun Hyuk’s passionate performances.

Han Ji Min radiates her signature bright and lovely energy on set, while Lee Jun Hyuk fully immerses himself in his role, paying attention to every detail. The two actors’ dedication shines through, making the drama’s romance even more captivating!

The behind-the-scenes shots also showcase Han Ji Min and Lee Jun Hyuk’s undeniable chemistry. One particular photo has fans swooning—Han Ji Min flashes a bright smile while Lee Jun Hyuk playfully places a finger on her head, showing their effortless bond.

Their close proximity adds a sophisticated and mature charm that’s hard to miss. With their romance officially blooming in Episode 8, fans can’t wait to see how their love story unfolds!

On January 30th, the production team shared a warm message, saying, “We hope everyone had a wonderful Lunar New Year holiday.”

They continued, “Han Ji Min and Lee Jun Hyuk’s chemistry has always been top-tier. They are already perfect actors, but they continue to exchange ideas and work hard to create even deeper emotions on screen.”

The team also teased what’s coming next, saying, “With only four episodes left, Ji Yoon and Eun Ho will help each other grow through a more mature love. Please stay with Love Scout until the very end!”

With emotions running high and only a few episodes left, fans are more excited than ever to see how this romance will develop. Will Ji Yoon and Eun Ho get their happy ending? Stay tuned!

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