Fans recently noticed that BoA had cleared her Instagram page, leaving only teaser photos of her upcoming single 'Emptiness.'
Moreover, she unfollowed everyone except her late brother, Kwon Soon Hwon, who passed away in 2021 after battling cancer.
One concerned fan shared the news on a popular online community, expressing worry for the artist's well-being.
The fan explained, "BoA cleared all her following and her feed on her Instagram. She originally followed over 260 people and had over 1000 posts. But she deleted everything except her comeback teasers." The fan continued, "Also, her brother is the only one she's following now, and she unfollowed everyone else. She recently deleted everything, and I don't know why. Maybe she just wanted to organize her social media."
Other Korean netizens offered their perspectives, speculating on the reasons behind BoA's actions. Some commented, "I think she did it for her comeback promotion," "It's understandable for fans to be concerned. I hope it was just for her comeback promotion," and "I hope BoA is doing okay."
Others suggested that celebrities often clear their social media accounts as part of promotional activities. One netizen mentioned, "There was an actor who wiped everything on their social media account, but it's not all back to normal. So, she could've done this as a promo for her comeback." Another added, "I think she archived it."
Overall, while some fans expressed surprise at BoA's actions, others speculated that she might have simply felt like making a change to her social media presence.
Source(1)