Jeju Samdasoo's choice of Lim Young Woong as its new endorsement model reflects the brand's strategic decision to reach a broader demographic, particularly targeting consumers in their 50s and 60s.

Transitioning from IU, who has been the face of the brand since 2020, to Lim Young Woong suggests a shift in the marketing approach to appeal to a diverse audience.

The brand's previous endorsement models, including Jo Jung Suk, Lee Seung Gi, and Kim Hye Soo, have also been prominent figures in the entertainment industry.

These strategic partnerships aim to leverage the popularity and influence of these celebrities to enhance the brand's visibility and connect with consumers.

Lim Young Woong, known for his singing talents, broadens the spectrum of celebrities associated with Jeju Samdasoo, and his endorsement is likely to contribute to the brand's continued success and recognition in the market.

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BTS member Jimin made history at the 2024 MAMA AWARDS, becoming the first solo artist ever to win the prestigious Visa Fan’s Choice of the Year award.

On November 22, Jimin was honored with the Fan’s Choice of the Year award at the 2024 MAMA AWARDS JAPAN, held at the Kyocera Dome in Osaka, Japan. This marks a huge milestone in his career, especially considering his ongoing military service.

Jimin made history as the first solo artist to win the Fan’s Choice of the Year award, a category that BTS had dominated for six years since its debut in 2018.

In addition to this achievement, Jimin also took home the Fan’s Choice Grand Prize, making him a two-time winner at this year’s awards.

Although Jimin couldn't attend the ceremony due to his military service, his name was met with loud cheers from fans when announced.

His incredible win continues to prove his global influence as a solo artist. Jimin had also won Best Male Artist at the 2023 MAMA AWARDS, marking back-to-back wins at the event.

The MAMA AWARDS praised Jimin for his groundbreaking achievements, saying, “As the first K-pop solo artist to reach 4 billion streams and set the longest-running #1 record for a Korean artist, Jimin has proven his influence as a world-class artist and global pop star.”

Jimin's win also made him the first solo artist to claim a grand prize at the MAMA AWARDS in 10 years, with his achievement sparking excitement worldwide.

On X (formerly Twitter), the hashtag “CONGRATULATIONS JIMIN” topped the trends, while “우리지민이상받았네” (Our Jimin Got the Award) reached the #1 spot in Korea.

Jimin’s ongoing success continues to shine even during his military service. He was also recently named Best K-pop at the 2024 MTV Europe Music Awards and continues to be recognized for his charitable efforts, including a recent donation of 100 million KRW to the National Defense Soldier and Veteran Love Fund.

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