Jeju Samdasoo's choice of Lim Young Woong as its new endorsement model reflects the brand's strategic decision to reach a broader demographic, particularly targeting consumers in their 50s and 60s.

Transitioning from IU, who has been the face of the brand since 2020, to Lim Young Woong suggests a shift in the marketing approach to appeal to a diverse audience.

The brand's previous endorsement models, including Jo Jung Suk, Lee Seung Gi, and Kim Hye Soo, have also been prominent figures in the entertainment industry.

These strategic partnerships aim to leverage the popularity and influence of these celebrities to enhance the brand's visibility and connect with consumers.

Lim Young Woong, known for his singing talents, broadens the spectrum of celebrities associated with Jeju Samdasoo, and his endorsement is likely to contribute to the brand's continued success and recognition in the market.

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Broadcaster Park Seul Gi recently shared a heartwarming update about her reunion with actor Byeon Woo Seok, proving that his kind and gentle personality hasn’t changed at all.

On April 2nd, Park Seul Gi posted several photos on her social media, along with the caption, "It’s been a while since I saw Woo Seok, and he is still so kind and gentle".

The photos featured Park Seul Gi hosting a fan meeting event for Byeon Woo Seok, organized by a coffee brand.

In the pictures, Park Seul Gi and Byeon Woo Seok looked close and friendly, highlighting their strong bond. Byeon Woo Seok, standing at 190 cm, even bent down to match Park Seul Gi’s height, showcasing his thoughtful nature.

Park Seul Gi shared more about the event, saying, "I made a meeting that felt like a fairy tale, with actor Byeon Woo Seok and the adorable ‘Tong Tong’ (the nickname for Byeon Woo Seok’s fan club) all gathered together! There were many moments where my heart raced, but it was an hour where I stayed focused and did my best."

She also expressed her gratitude, saying, "I’m really thankful for and happy about the Tong Tong fans who always greet me warmly, not just actor Woo Seok. Is there any April Fools’ Day more unbelievable than this!? Let’s run through April with energy!"

Park Seul Gi, who married a non-celebrity in 2016 and has two daughters, continues to stay busy hosting various events.

Byeon, who gained love through the tvN show Lovely Runner, has already chosen his next project, the upcoming MBC drama 21st Century Prince's Wife.

He’s also been making a positive impact, recently donating 100 million won to the Hope Bridge National Disaster Relief Association to help wildfire victims.

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