Jeju Samdasoo's choice of Lim Young Woong as its new endorsement model reflects the brand's strategic decision to reach a broader demographic, particularly targeting consumers in their 50s and 60s.

Transitioning from IU, who has been the face of the brand since 2020, to Lim Young Woong suggests a shift in the marketing approach to appeal to a diverse audience.

The brand's previous endorsement models, including Jo Jung Suk, Lee Seung Gi, and Kim Hye Soo, have also been prominent figures in the entertainment industry.

These strategic partnerships aim to leverage the popularity and influence of these celebrities to enhance the brand's visibility and connect with consumers.

Lim Young Woong, known for his singing talents, broadens the spectrum of celebrities associated with Jeju Samdasoo, and his endorsement is likely to contribute to the brand's continued success and recognition in the market.

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Former AOA member Kwon Min Ah—who opened up in the past about being bullied—has once again shared a deep and emotional message on social media, leaving fans feeling concerned and sending love.

On April 23, Min Ah took to her Instagram to write:
“I don’t know if I’ve become completely twisted, or if I’m just scared. Maybe I’m afraid the same thing will happen again. Everything feels scary. And I want to say something sharp to myself too—get it together.”

Along with the message, she posted a selfie where she wore a red knit top, had her hair half-up, and showed a soft pout with a calm expression. Though her outfit and style looked casual, the mood of her words felt heavy.

Fans aren’t sure if Min Ah was directing the message toward someone else or simply speaking to herself. The final line, “get it together,” sounds like a tough love reminder to herself—but also makes many wonder what she’s been going through recently.

People quickly filled the comment section with supportive messages, telling her to stay strong and reminding her she’s not alone.

Min Ah debuted with AOA in 2012 and left the group in 2019. In 2020, she made headlines when she revealed that she had been bullied during her time in the group. The confession caused a huge reaction in the K-pop world, leading to conversations about idols’ mental health and group dynamics.

Recently, she surprised fans when it was revealed she began working as a manager at a dermatology clinic, showing a new side of her life outside of the entertainment spotlight.

Fans continue to cheer her on, hoping she finds peace and happiness in whatever path she chooses next.

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