Jeju Samdasoo's choice of Lim Young Woong as its new endorsement model reflects the brand's strategic decision to reach a broader demographic, particularly targeting consumers in their 50s and 60s.

Transitioning from IU, who has been the face of the brand since 2020, to Lim Young Woong suggests a shift in the marketing approach to appeal to a diverse audience.

The brand's previous endorsement models, including Jo Jung Suk, Lee Seung Gi, and Kim Hye Soo, have also been prominent figures in the entertainment industry.

These strategic partnerships aim to leverage the popularity and influence of these celebrities to enhance the brand's visibility and connect with consumers.

Lim Young Woong, known for his singing talents, broadens the spectrum of celebrities associated with Jeju Samdasoo, and his endorsement is likely to contribute to the brand's continued success and recognition in the market.

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Actress Kang Ye Won got emotional as she opened up about why she took a break from broadcasting and why she’s finally giving love a chance.

On the March 3 episode of tvN STORY’s Can I Love Now?, Kang Ye Won made her debut as a new participant looking for romance.

During the broadcast, she revealed that negative online comments had deeply affected her. "I used to cry all the time reading comments. I get hurt easily. What might be a small wound for others feels like a huge blow to me," she shared, expressing the stress she faced from malicious remarks.

She also admitted that at one point, she wanted to leave everything behind. "I kept thinking, ‘How long do I have to keep working this hard?’ and it became overwhelming."

She added, "At one point, I thought, ‘I should just quit everything and move to the countryside,’ and that idea actually gave me peace," she confessed.

When it came to dating, Kang Ye Won shared that she had always been content watching others fall in love.

"It never worked out for me. I wasn’t the type to ask for introductions either. I just found comfort in living as an observer. Maybe it’s my fate. I’m fearful, and I lack courage. If I feel like someone might hurt me, I block them out from the start," she admitted.

However, the actress revealed that she ultimately joined Can I Love Now? for her father. "My dad was born in 1943. He had me late in life, and his health isn’t great."

She added, "I realized that if I continue living alone like this, I won’t be able to give my parents any hope until the moment they pass away," she said with tears in her eyes. "My perspective on life has changed. I no longer think just about myself, but about my parents."

Kang Ye Won’s heartfelt confession touched many viewers, leaving fans rooting for her to find happiness.

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