Korean fans are wondering why Taylor Swift, a global music icon, isn’t as big in South Korea.
A fan shared their thoughts online, saying that Taylor’s strength is her English lyrics and American identity. But for Koreans who don’t understand English, they might not connect with her songs.
They pointed out that other pop stars like Ariana Grande and Justin Bieber have a different musical style that Koreans seem to like more.
The fan also compared Taylor’s situation to Korean ballad singers who aren’t as popular overseas, unlike K-pop groups like BTS and BLACKPINK. They suggested that Taylor’s music and cultural background might not be as appealing to Koreans.
Other fans had different opinions. Some said that Taylor is popular in Korea, but her songs aren’t as high on Korean music platforms as they are on Spotify.
They believe that if Taylor held a concert in Korea, it would sell out quickly. They also mentioned that Taylor has started using K-pop marketing strategies, like including photocards in her albums.
Fans had mixed reactions:
"Some of my friends like Taylor's lyrics, but it's tiring to translate them all. I prefer catchy songs, which she doesn't always have."
"Does Taylor even care if she's famous in Korea? Probably not!"
"Koreans like a certain pop style more than Taylor's. She started as a country singer, which might not appeal to us."
"Taylor's music helped me through tough times. Her story is inspiring."
"Taylor probably has more fans in Korea than we realize. She just isn't as visible on our platforms."
"I don't think Taylor cares if she does well here or not."
What are your thoughts?
Source[1]