• “Promotional Overload”— Fans Debate if ITZY's Non-Stop Activities Require a Timeout

    ITZY has been on a meteoric rise to fame ever since their electrifying launch. Their first hit, "Dalla Dalla," captivated viewers, and they got a lot of attention for both their music and their roles in BTS' "Love Yourself" highlight reels.

    However, with their rising fame, one can't help but wonder: Has ITZY taken a moment to breathe?
    As we look back, "IT'z Different" and "IT'z ICY" were both successful singles in 2019. The group's steady progress continued that same year.


    ITZY kept going strong in 2020, giving fans songs like "IT'z ME" and "Not Shy."


    The year 2021 was very busy, with five releases, such as English versions of "Not Shy" and "Mafia in the Morning."


    Three songs came out in 2022: "Sneakers," "Boys Like You," and "Cheshire." The last song of 2023 was "Kill My Doubt."

    As 2023 came to a close, ITZY made yet another comeback with "Born to Be." Besides putting out album after album, they've also been on trips and attended award ceremonies.


    The K-Pop business is known for being strict, and ITZY is a great example of a group that is always moving. But when does the never-ending circle get too much?


    With ITZY's busy schedule and the constant need to put out new music, it's important to ask: When was the last time these skilled artists had a chance to take a break and unwind? The entertainment business, especially K-pop, is known for being very fast-paced and demanding. To stay relevant, artists have to stay in the spotlight all the time.

    https://youtu.be/wTowEKjDGkU?si=FVFY4sUDB-JMRJwv
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    Staying on top of trends and in the public's mind all the time is important for job growth, but it also comes with its own problems.

    The never-ending cycle of shows, promotions, and public visits can be both good and bad. On the one hand, it solidifies ITZY's place as a top K-pop group, bringing them huge fans and praise around the world.

    On the other hand, it makes me wonder what effect this level of focus has on their physical and mental health.

    https://youtu.be/3ZIQz5FMdyE
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    https://youtu.be/4R7vRFGJr3k
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    More and more people are worried about sustainability in such a high-pressure setting. There is a fine line between moving up in your job and taking care of your own health, and burnout is a real danger. ITZY, like many other K-pop groups, might think that taking a break goes against what they want to do. But you can't say enough about how important it is to rest and recover.

    Not only do the members need to rest their bodies, but they also need to heal mentally and emotionally. This gives them time to work on their creativity and come back with even more for their fans.

    As the topic of mental health and well-being in the entertainment business grows, it's important to think about how groups like ITZY can make their careers last. Make sure they have the space and time to recover, not only for their own health but also for the industry's longevity and continued success.


    What do you think about ITZY's plan for advertising? Should they take a break, which they earn, or keep going at the same speed? Tell ITZY what you think they should do to handle their busy job.

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  • BTS’s Jin Dominates MY1PICK Weekly Rankings for 43 Weeks Straight

    BTS's Jin continues to shine bright with his massive popularity, securing the No. 1 spot in the MY1PICK weekly rankings for an impressive 43 consecutive weeks!

    In the MY1PICK K-POP Individual Category Weekly Ranking for the third week of December (December 16–22), Jin earned a massive 6,154,905 hearts, keeping his position at the top. From the 5th week of February to the 3rd week of December, Jin has been unbeatable in the weekly rankings, proving he has an enormous fanbase and global influence.

    But Jin’s achievements don’t stop there. In November, he dominated the K-POP Individual Category Monthly Ranking, topping it with 25,452,283 hearts. He has held the No. 1 spot for 11 months straight, from January to November, showing his continuous popularity throughout the year.

    Jin also claimed victory in the One Pick Chart’s “November Monthly Chart K-POP (Solo)” category, holding the No. 1 position for 8 months in a row, from April to November. On top of that, he won the 2024 Season Chart K-POP (SOLO) for both the 2nd and 3rd quarters, making him the best One Pick star of the season.

    The Season Chart awards honor artists who have consistently earned love from fans, with a physical trophy given to the top artist. Jin’s back-to-back victories solidify his place as one of the most beloved stars in K-pop.

    Jin’s fan power doesn’t end with rankings. He’s also triumphed in numerous themed votes, taking first place in categories like “Star You Want to Collect All Photo Cards Of,” “Star You Want to See First Pitch at a Baseball Game,” “Best Cooking Genius Idol,” “Star Who Would Be the Best Child,” and “Star You Would Fall in Love With at First Sight.” His reward advertisement for the “Star You Want to Collect All Photo Cards Of” vote began airing on December 26 and can be seen at Yeoksam Station until December 30.

    Meanwhile, Jin’s first solo album Happy was released on November 15 and quickly became a global hit, showcasing his talents as a solo artist. He held a special showcase, Jin ‘Happy’ Special Stage, on November 16 and 17, where fans were captivated by his beautiful vocals and flawless live performance.

    Jin has also been keeping busy with appearances on popular variety shows like Salon Drip 2, Neighborhood Star K4, and Limousine Service. He’s also appeared on famous American talk shows, including The Tonight Show Starring Jimmy Fallon, and Japan’s top music program Venue 101, where he impressed fans with his humor and solid live performances. His reputation as the “Vocal King” and “Live King” is stronger than ever!

    As if that wasn't enough, Jin is also gaining attention globally for singing the main theme song for the new tvN drama Ask the Stars. Jin's talents continue to wow the world, and it's clear he's not slowing down anytime soon!

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