• “Promotional Overload”— Fans Debate if ITZY's Non-Stop Activities Require a Timeout

    ITZY has been on a meteoric rise to fame ever since their electrifying launch. Their first hit, "Dalla Dalla," captivated viewers, and they got a lot of attention for both their music and their roles in BTS' "Love Yourself" highlight reels.

    However, with their rising fame, one can't help but wonder: Has ITZY taken a moment to breathe?
    As we look back, "IT'z Different" and "IT'z ICY" were both successful singles in 2019. The group's steady progress continued that same year.


    ITZY kept going strong in 2020, giving fans songs like "IT'z ME" and "Not Shy."


    The year 2021 was very busy, with five releases, such as English versions of "Not Shy" and "Mafia in the Morning."


    Three songs came out in 2022: "Sneakers," "Boys Like You," and "Cheshire." The last song of 2023 was "Kill My Doubt."

    As 2023 came to a close, ITZY made yet another comeback with "Born to Be." Besides putting out album after album, they've also been on trips and attended award ceremonies.


    The K-Pop business is known for being strict, and ITZY is a great example of a group that is always moving. But when does the never-ending circle get too much?


    With ITZY's busy schedule and the constant need to put out new music, it's important to ask: When was the last time these skilled artists had a chance to take a break and unwind? The entertainment business, especially K-pop, is known for being very fast-paced and demanding. To stay relevant, artists have to stay in the spotlight all the time.

    Staying on top of trends and in the public's mind all the time is important for job growth, but it also comes with its own problems.

    The never-ending cycle of shows, promotions, and public visits can be both good and bad. On the one hand, it solidifies ITZY's place as a top K-pop group, bringing them huge fans and praise around the world.

    On the other hand, it makes me wonder what effect this level of focus has on their physical and mental health.

    More and more people are worried about sustainability in such a high-pressure setting. There is a fine line between moving up in your job and taking care of your own health, and burnout is a real danger. ITZY, like many other K-pop groups, might think that taking a break goes against what they want to do. But you can't say enough about how important it is to rest and recover.

    Not only do the members need to rest their bodies, but they also need to heal mentally and emotionally. This gives them time to work on their creativity and come back with even more for their fans.

    As the topic of mental health and well-being in the entertainment business grows, it's important to think about how groups like ITZY can make their careers last. Make sure they have the space and time to recover, not only for their own health but also for the industry's longevity and continued success.


    What do you think about ITZY's plan for advertising? Should they take a break, which they earn, or keep going at the same speed? Tell ITZY what you think they should do to handle their busy job.

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  • Lee Kyung Gyu secretly helped Hong Jin Kyung debut on TV and she didn’t even know for years

    Lee Kyung Gyu's star-making influence goes beyond Kang Ho Dong, as Hong Jin Kyung shares how he helped her kickstart her career.

    On the April 24 episode of KBS 2TV’s Problem Child in House, legendary comedian Lee Kyung Gyu appeared as a guest—and a touching story from the past was revealed.

    Hong Jin Kyung surprised everyone when she said, “He’s the teacher for all of us. Personally, he’s the one who helped me debut.” She even pinned a carnation flower on his chest to show her gratitude.

    Lee Kyung Gyu smiled and said, “I still remember when Hong Jin Kyung walked up the stairs onto the stage for the first time.”

    Hong Jin Kyung then shared her journey to becoming a star. “I joined a supermodel contest, but only the top 3 winners were noticed in broadcasting. I got a special prize, so I had no chance to be on TV."

    She continued, "At first, I was just a backup for a show. But somehow, I became a regular the next week. I never knew why."

    She added, "I thought the PD gave me a shot. But then one day, I randomly met Kyung Gyu sunbae, and he told me it was actually him who recommended me.”

    Kim Sook asked with a smile, “So Kyung Gyu sunbae said nice things about you to the PD?”

    Lee Kyung Gyu playfully replied, “Don’t say it in such a childish way,” making everyone laugh.

    He then explained more seriously, “The show was Scoop TV Entertainment, and I was pretty much the main MC. When Jin Kyung showed up, I saw her determination and passion."

    He added, "While others didn’t seem serious, she really stood out. I told the PD, ‘She seems unique. Why not keep her on the show?’”

    Kim Jong Kook chimed in, “So if the main MC said that, doesn’t that mean you basically got her in?”

    That made Lee Kyung Gyu happy. He grinned and replied, “Exactly! You speak well. Be like him!”

    He added, “After that, Jin Kyung’s career took off. She started doing shows with Lee Young Ja and just kept going.”

    Fans are now calling Lee Kyung Gyu not only a top MC, but also a quiet star-maker behind the scenes!

    Source: [1]