Last month, Kim Chung Ha made headlines by announcing her new affiliation with Jay Park's label, MORE VISION, and sharing stunning new profile photos under her new agency. Fans and netizens alike were elated by her new look and expressed their excitement for her future ventures with a fresh label.

However, despite the positive developments, Chung Ha faced a setback as she was unable to gain control over her social media accounts and her fandom name.

In a recent update on November 20, Chung Ha revealed that she is embarking on a new chapter with her fans and will be accepting submissions for a new fandom name.

This announcement sparked immediate attention, and fans wasted no time in highlighting the issues related to her previous agency, MNH Entertainment.

Many fans expressed their disappointment and disapproval towards MNH for taking control of Chung Ha's original social media pages and even trademarking her fandom name. This move was deemed excessive and unfair to both Chung Ha and her loyal supporters.

Netizens voiced their concerns, questioning the rationale behind MNH's actions. They wondered why the company would trademark Chung Ha's fandom name, especially when it is unclear how they intend to use it.

Fans also pointed out that Chung Ha had made significant contributions to the agency and deserved better treatment. Some criticized MNH for their handling of her last album, suggesting that their actions were influenced by the contract renewal period.

The sentiments expressed by fans ranged from understanding Chung Ha's decision to leave the agency to labeling the company as "dirty" and "grimy."

The general consensus among netizens was that MNH Entertainment had overstepped their boundaries with regards to Chung Ha's social media accounts and her fandom name. The company's actions were viewed as excessive and unnecessary, leading many to believe that they had missed out on an exceptional talent.

The criticism levied against MNH for their perceived unethical behavior was relentless, with some commenters calling their actions "overboard" and "disappointing."

Overall, fans and netizens rallied behind Chung Ha, expressing their support for her new chapter while condemning MNH Entertainment for their handling of the situation.

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BLACKPINK's Rosé has topped the December 2024 Idol Personal Brand Reputation rankings, beating out big names like G-Dragon and BTS's members!

The Korea Corporate Reputation Research Institute analyzed massive amounts of big data from November 28 to December 28, 2024.

They collected 194,169,629 data points from 1,730 idol brands, a 4.60% increase compared to the previous month.

The data tracked consumer participation, media interest, and community engagement to measure the idol brand reputation index.

Rosé’s rise to the top came from a surge in online consumer interest, positive feedback, and her active communication with fans. Her song "Apartment," along with her birthday celebrations, generated buzz in the data analysis, with keywords like "participate, confess, record" and "Apartment, Rosé, birthday" making the list. Her positive-to-negative ratio in the data was an impressive 93.28%, showing how loved she is by fans and media alike.

Other idols who made the top 30 included G-Dragon, Karina of aespa, Jang Wonyoung from IVE, and BTS's Jin, Cha Eun Woo, Jungkook, and Jimin. Despite fierce competition, Rosé’s brand reputation has remained unbeatable, solidifying her place at the top in December.

Director Koo Chang-hwan of the Korea Corporate Reputation Research Institute commented on the findings, noting a 7.84% increase in brand expansion and an 8.53% rise in brand communication for Rosé. It’s clear that her influence and popularity are only growing stronger!

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