When it comes to K-pop, the bond between artists and their fans is of utmost importance and has a powerful influence.

Recently, there has been a significant shift in the spotlight on Hyunsuk from TREASURE, diverting attention from his artistic skills and charismatic stage presence to a perceived change in his demeanor.

This change has led to feelings of disappointment and frustration among a group of his supporters. These individuals have gathered on Nate Pann to express their concerns and share their unhappiness regarding the idol's recent behavior.

The incident began with Hyunsuk's recent change in appearance. Since his initial introduction to the music scene, there has been a noticeable evolution in his style.

Notably, he recently got a lip piercing, sparking a debate among his fans.

Fans expressed their thoughts, saying, "This is so ridiculous that it's actually funny. Every time he goes on a live stream, he complains about everything, whines about how tough it is for him, and speaks negatively about everything. He can't even handle a few negative comments from haters and complains about them to his fans. He did this for a few weeks and then stopped showing up on Weverse. And now that he's back, he shows off his lip piercing and is excessively active on Weverse, which is laughable."

Another fan shared, "Seriously, where else can you find idols who start in individual rooms without any debt, receive instant settlements, and get one billion won (750,000 USD) in investments? Now, they're in their third year, spending lavishly on luxury items, going on luxury shopping sprees, but during their live streams, they complain about how difficult and painful everything is. The fans were genuinely concerned and even suggested holding a fan support event. They filled the comment section with kind words. And then the next day, we find out that the members got their noses and lips pierced and vented their stress on Weverse. Can't you understand why we are so frustrated? If they want to do whatever they want, why even become idols in the first place? I just think he said those things during the live broadcast because he wanted to get his piercings." Then, on November 1, Hyunsuk posted lyrics from the song "Gossip" by Misogi.

Fans speculated that this was not a genuine song recommendation, but rather a sarcastic comment directed at the complaints fans have been expressing. In response, one fan wrote, "Hyunsuk... all TREASURE Makers (TREASURE fandom) know that you don't recommend songs like this, capturing a screenshot.

It doesn't even feel like you genuinely wanted to recommend it because you like the song, and it's a bit disappointing.

I wish you had kicked off November with songs that you truly love. It's hard not to feel this way." Other fans also joined the online discussion and explained that they were not just disappointed with Hyunsuk's recent piercing, but also with his attitude towards his fans.

They explained, "It's not just about the piercing... Fans have been hoping for a more mature styling from the beginning, but for over a year and eight months, he has been styling himself the way he wants, even sporting a man bun. We never directly voiced our opinions about it, but a few days ago, he started saying how much he's been struggling lately and how he can't do what he wants within the group. He expressed his dislike for the style he had during his debut era. He even asked fans to change his profile photo because he didn't like it. He asked if fans would still support him no matter what, so fans thought he was genuinely going through a tough time and showed him their support. But then the next day, he said he was stressed, so he got a piercing. Fans complained to him about it. And on that same morning, he posted the lyrics to that song. I truly believe that TREASURE members have it easier compared to other idols. If other idols did what they're doing, they would have been canceled," "I don't think he wants fans, he wants servants and an ATM," and "He is really taking everything for granted."

Source(1)

BLACKPINK’s Lisa recently revealed the challenges of being the CEO of her own company, LLoud, and shared some behind-the-scenes insights into the struggles of managing her own business.

In a February 28th video uploaded to the YouTube channel Zip Daesung, Lisa sat down as a guest and opened up about her journey as a one-person CEO.

During the shoot, as Lisa was getting her hair touched up, Daesung casually asked, "Have you been working with this crew for a long time?" to which Lisa replied, "Over a year. Ever since I started my company." She was referring to LLoud, the agency she founded just last year.

While discussing her experiences, Lisa added, "It’s fun. Of course, there are difficult parts," but quickly shifted the conversation, jokingly saying, "Aren’t you getting touched up?"

Daesung laughed and explained that his stylist wasn’t around at the moment, "The person who does that is off work. They’ll come back later after working nearby. It’s a bit more flexible." He joked further, "But we only pay for the time they’re here, and if they’re not here, we don’t pay for that time."

Lisa responded humorously, "I don’t think that’s bad. It’s good. Then, please step out for a moment. I don’t need any touch-ups." Her playful remark lightened the mood.

The conversation turned more serious when Daesung asked, "Do you ever feel like a CEO? Do you realize how much money goes out in unexpected places? Do you think, 'Oh, the company paid for this'?"

Lisa responded honestly, saying, "The music video costs are insane. It’s no joke." She went on to explain that managing the costs for music videos can be overwhelming, especially when you’re running a business alone.

Daesung agreed, commenting, "Yeah, both for us and for BLACKPINK, there’s a certain scale we’re used to from YG. The music itself is that kind of style, right?" He then asked, "When making a music video, do you just say, 'Can you please lower the cost?'"

Lisa didn’t hesitate to answer, saying, "Yes, I always ask them to reduce it." She elaborated, "I talk about the budget and ask for help. But it always ends up exceeding the budget. We just want to do our best. We want to meet the expectations."

It’s clear that Lisa’s commitment to her work goes beyond the financials, always striving to meet high expectations despite the challenges that come with running a company.

Source: [1]