IVE Gaeul's recent change to a longer and darker hair color has captivated the online community.

Throughout her time with IVE, particularly since their debut with "ELEVEN," Gaeul mostly sported hair in lighter shades.

Although there were occasional instances of her opting for darker hair, her recent appearances, featuring an extended jet black hairstyle, have left netizens more impressed than ever before.

At the 'KCON LA 2023' event, Gaeul made a stunning impression by revealing her significantly elongated hairdo. Departing from her previous short hair, the idol chose a longer and darker hair color, transforming her look.

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Online users eagerly joined discussions on various platforms to voice their opinions about Gaeul's fresh hairstyle:

"With long hair, she was pretty in a simple way, but with short hair, she had a unique vibe. It's like Minnie and her bangs. Without them, she looked innocent and pretty, but with bangs, she had a cool image. I think that's the idea. All the members of IVE are beautiful, but I think they gave her short hair to give her a distinct character. Also, please share this post on enter-talk! ?"

"During 'ELEVEN', many people said she looked like Leeseo, so they created this image for her with short hair. But I personally think she looks better with long hair."

"But she had long hair when she debuted, right? After the short hair, her popularity increased because of her new image. Now that she has long hair again, she looks even prettier. That's probably why people are reacting so positively."

"I saved this picture because she looked so beautiful."

"The reason why the short hair didn't suit her was probably because they always gave her hair color that was too bright and the length just wasn't right. I think a slightly longer bob with more muted hair color would have suited her well. But they cut it off as soon as it started growing a bit longer."

What are your thoughts?

Source[1]

AtHeart is making waves even before their official debut!

On March 5, TITAN CONTENT announced that their upcoming girl group, AtHeart, has been chosen as the face of SAVAS, the No.1 protein drink brand by Meiji.

The seven members will be featured in the AtHeart × Meiji SAVAS Shape & Beauty campaign, proving their fast-growing global influence.

It’s extremely rare for a rookie K-pop group to land a major Japanese ad deal before even debuting, but AtHeart is already standing out in both music and advertising.

Since launching their official social media in July last year, they’ve been connecting with fans worldwide through teasers showcasing their vocal, rap, and dance skills.

The hype around AtHeart is massive! Even before their debut, major international media outlets like Billboard, Variety, Teen Vogue, Sohu.com (China), Yahoo! JAPAN, and Kstyle (Japan) have covered their journey, calling them "the K-pop girl group to watch in 2025."

With stunning visuals, undeniable talent, and strong brand power, AtHeart is proving they’re a force to be reckoned with. Their partnership with SAVAS Shape & Beauty is already being promoted on a large scale in Japan, and fans are eagerly waiting for their pre-debut music film, "Good Girl (AtHeart)," set to drop on March 14.

AtHeart is set to officially debut in July, and with all this attention already, it looks like they’re on the path to becoming K-pop’s next big thing.

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