Opinions among internet users are split over NewJeans' decision to use iPhones for the ending shots during their performance on stage.

A post on an online forum praised the group for their "innovative techniques" in concluding their song "ETA" on the recent episode of 'Inkigayo.' Each member took turns holding an Apple iPhone 14 Pro to record themselves.

Fans quickly recognized that the phone used in the performance was the same one featured in the official "ETA" music video as part of a corporate commission.

While some netizens found the gesture fresh and innovative, others criticized it, arguing that using product placement on stage was excessive.

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Additionally, one user raised the question of whether the broadcasting station, SBS, received compensation for the promotional display.

Despite the mixed reactions, netizens collectively acknowledged that this might be the first-ever case of product placement in a music program.

While sponsorships from luxury clothing brands are common, this instance introduced a unique commissioned product on stage in the form of a camera.

Netizens comments:

"I'm not sure if this was the right move for a music program, though."

"Seems like they suddenly decided to go for product placement… it's a bit odd."

"I personally didn't find it uncomfortable at all. In fact, I thought it was pretty innovative."

"I love the creativity of using a phone for the ending shots!"

"The image quality difference between the phone and a studio camera is noticeable."

"Wow, I never even considered the possibility of product placement in a music show."

"I think it was a bad move. The phone's camera isn't on par with a studio camera's techniques."

"It feels like this is taking capitalism to the extreme."

What are your thoughts?

Source[1]

Kim Jae Joong couldn’t hold back his tears as he experienced an emotional moment with his father.

On April 4, the KBS 2TV show "New Menu Launching: Pyeon Restaurant" aired a heartwarming episode where Kim Jae Joong, the youngest of nine siblings, threw a special celebration for his parents’ 60th wedding anniversary.

The star took charge of everything—planning, organizing, and hosting the event—as a grand gesture to show his gratitude for everything his parents had done for him and his siblings.

Kim Jae Joong rented a luxurious banquet hall at a five-star hotel for the celebration. He made sure to select food that would please all of his family, including his parents and siblings.

With his large family in attendance, the venue was filled with love and joy. Kim Jae Joong’s nine siblings all bowed deeply to thank their parents for raising them, showing immense respect and love.

As his father saw all of his children gathered in one place, he couldn’t help but express his pride, saying, “Are all these really my children?” But his emotions quickly took a turn as he shared his feelings of regret. “I feel sorry that I couldn’t do better for you, I’m sorry I couldn’t do as much as others did. But I’m so thankful that you all grew up so well,” he said, with tears starting to form in his eyes.

It was the first time Kim Jae Joong had seen his father cry. Overcome with emotion, he said, “I know my father’s life very well, so I couldn’t help but cry too.” The entire family shared in the tears, shouting, “We love you, Dad,” creating an unforgettable moment that moved everyone to tears.

The touching episode aired on April 4 at 8:30 PM, showing viewers the deep love and gratitude Kim Jae Joong and his siblings have for their parents.

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