Opinions among internet users are split over NewJeans' decision to use iPhones for the ending shots during their performance on stage.

A post on an online forum praised the group for their "innovative techniques" in concluding their song "ETA" on the recent episode of 'Inkigayo.' Each member took turns holding an Apple iPhone 14 Pro to record themselves.

Fans quickly recognized that the phone used in the performance was the same one featured in the official "ETA" music video as part of a corporate commission.

While some netizens found the gesture fresh and innovative, others criticized it, arguing that using product placement on stage was excessive.

Additionally, one user raised the question of whether the broadcasting station, SBS, received compensation for the promotional display.

Despite the mixed reactions, netizens collectively acknowledged that this might be the first-ever case of product placement in a music program.

While sponsorships from luxury clothing brands are common, this instance introduced a unique commissioned product on stage in the form of a camera.

Netizens comments:

"I'm not sure if this was the right move for a music program, though."

"Seems like they suddenly decided to go for product placement… it's a bit odd."

"I personally didn't find it uncomfortable at all. In fact, I thought it was pretty innovative."

"I love the creativity of using a phone for the ending shots!"

"The image quality difference between the phone and a studio camera is noticeable."

"Wow, I never even considered the possibility of product placement in a music show."

"I think it was a bad move. The phone's camera isn't on par with a studio camera's techniques."

"It feels like this is taking capitalism to the extreme."

What are your thoughts?

Source[1]

The energetic and fun-loving special unit of SEVENTEEN, BSS (Seungkwan, DK, and Hoshi), is ready to return with a bang! Their second single album, "TELEPARTY," will drop on January 8, and fans can’t wait.

At midnight KST on December 27, Pledis Entertainment shared the exciting teaser for BSS’s comeback through HYBE Labels' YouTube channel and SEVENTEEN’s social media. The trailer, titled "How is your youth?", instantly grabbed attention with its touching and inspiring vibe.

The trailer dives deep into the meaning of youth, opening with the question: "What is youth? Is it simply about being young?" It shows everyday moments from people of all ages and ends with the uplifting answer: "Youth is about enjoying the life you’re living at this very moment."

BSS takes on the role of "Youth Protectors," spreading joy and positivity across generations. In the teaser, they give tired students a break, take on extra work for stressed office workers, and even add some romance for two elderly individuals stuck in routine. Their efforts bring smiles, laughter, and a reminder to embrace life’s little moments.

Fans were also thrilled to see a familiar face in the trailer—actor Moon Sang Hoon, famous for his "Moon Saem" character from the YouTube channel Bba-Doners. His comedic interactions with BSS added even more charm and excitement.

The title of the album, "TELEPARTY," combines "Telepathy" and "Party," representing a celebration that connects everyone in the world. Through this concept, BSS sends the heartwarming message: "If you’re happy in this moment, you are living your youth."

Pledis Entertainment revealed that this album has been in the works since early this year and promises top-quality music. Fans can expect not just great songs but also a lot of energy and joy from this special unit.

Meanwhile, SEVENTEEN has been keeping busy with their SEVENTEEN [RIGHT HERE] WORLD TOUR IN JAPAN, performing ten incredible shows in four domes. They’ll continue their stadium concerts in major cities across Asia in January and February, keeping their momentum strong.

Mark your calendars for January 8 and get ready to party with BSS!

Source (1)